getting to the try

by Brandon GadociSenior UX ConsultantImproving Enterprises

June 1, 2012

I’VE

Always

BEEN BADASS

BOOM

THIS OF COURSE IS UNTRUE

Born 1978

RICHIE SANCHO

sportsI was good at

Height: 4’ 11” Weight: 105

8thGRADE ME

I DRESSED UP LIKE MICHAEL JACKSON AND DANCED IN THE TALENT SHOW.

I WANT TO MAKE STUFF

I MET HER & EVERYTHING

CHANGED

I HIT EJECT

ME

WEALTHMANAGEMENT

I BECAME A DAD

I became a Dad again

this is my life

GET IN THE BEST SHAPE OF

MY LIFE

QUIT DIPPING

TOBACCO

LEARN RUBY ON RAILS

Re-learn

HTML

LEARNCSS

LAUNCH WEB APP:

RATE & REVIEW FINANCIAL ADVISORS

LAUNCH WEB APP:

WODSTACKTRACK YOUR CROSSFIT WORKOUTS

LAUNCH WEB APP:

TASKKTASK MANAGEMENT THAT TELLS YOU WHAT TO DO NEXT

SELF PUBLISH

A BOOK

ATTEND WEDDINGSTRAVELVACATIONDR APPOINTMENTSSUNDAY DINNERSCHURCHLUNCHES

STAY

MAR

RIED

& KE

PT M

Y JO

B!

FREELANCE FIVE BIG WEBSITES

BOOK

WODSTACK

TASKK

500 COPIES SOLD IN LAST YEAR

1.5 years old3000+ Users30k workouts recorded10 signups a day$0 Revenue

2 months old900 users (200 active)Plenty of PressAngel InvestmentVery close to revenue

FABEETLEFAILED

70% Have not created revenue generating business

30%Have created revenue generating business

84% Have an idea

60% Have not started working on it yet

Excuses

50% Not Enough Time

Not sure where to start

Not sure if good idea

Scared

Don’t have skills

37%

37%

25%

25%

‣ GETTING UNCOMFORTABLE TO CREATE MOMENTUM

‣ GETTING SH$T DONE BY MANAGING YOUR TIME

‣ STAYING MOTIVATED

WAIT!Write down your idea

GETTINGUNCOMFORTABLE

“It's about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That's how winning is done!“

Activ

eM

ols

h

NeoCloud

Shopoola

GIGACRUNCHInShop

Shopular

Cloudoleo

BoxDrop

Activ

eM

ols

h

NeoCloud

Shopoola

GIGACRUNCHInShop

Shopular

Cloudoleo

BoxDrop

Filter ideas based on actual market opportunity.

ThisOneHQ.comThis one has potential

Warning: If your idea’s greatness depends on being

first to market...don’t do it.

‣ # of potential customers‣ $ they spend‣ Room for innovation?‣ Will they pay for it?

Skills needed to start ThisOneHQ.com

Skills I have Skills I don’t have but need

HTMLCSSVisual Design

ProgrammingDeploying a web applicationRaising moneyLinuxCopywritingJavascript

Skills needed to start ThisOneHQ.com

Skills I have Skills I don’t have

HTMLCSSVisual Design

ProgrammingDeploying a web applicationRaising moneyLinuxCopywritingJavascript

Things I will learn

CODE SCHOOL

STACK EXCHANGE

Quora

DON’T BUILD A TEAM!

Yet.

MOMENTUM IDEAS>

PantsChairPants that become a chair

when you sit down.

Mentioned on The OfficeTo be featured on QVC’s “Gag Gifts” segment

Website has taken 1435 pre-orders

WODstack Momentum

0

25

50

75

100

1 3 4

MomentumTi

me

to A

ctio

n

Momentum

Fabeetle WODstack Taskk

Potential? Yes No Yes

Could I do

enough?No Yes Yes

Momentum? No Yes Yes

Status Failed Meh Fingers

Crossed

‣ GETTING UNCOMFORTABLE & CREATING MOMENTUM

1. Filter your ideas

2. Challenge what you can do

3. Evaluate potential momentum

‣ GETTING UNCOMFORTABLE TO CREATE MOMENTUM

‣ GETTING SH$T DONE BY MANAGING YOUR TIME

‣ STAYING MOTIVATED

[insert slide about how respondents to

the survey said that they didn’t have

enough time.]

70% Have not created revenue generating business

30%Have created revenue generating business

84% Have an idea

60% Have not started working on it yet

Excuses

50% Not Enough Time

Not sure where to start

Not sure if good idea

Scared

Don’t have skills

37%

37%

25%

25%

Work expands so as to fill the time

available for its completion.

Parkinson’s Law

“We all have to feel we have a full plate. If we didn’t feel this way, then we would have to admit that we’re not willing to do more.”Brandon GadociThe Magic ListYea I just quoted myself.

Picture of Rick Wilcoxen

BE HERE EARLY AND STAY LATE“ ”

Our human nature about work1. We will complicate our work

2. We have to feel busy

3. We think it’s the way to get ahead

4. We have more to do than ever

The middle class is under siege like never before, and the future appears dismal. People are no longer being taken care of—pensions are gone; 401(k)s have been sliced in half; and it’s hard to see where to go from here. You might be the hardworking secretary, the one with institutional knowledge, the person who has given so much and deserves security and respect. And while you might deserve these things, your tenure is no guarantee that you’re going to get them.

Suddenly, quite suddenly in the scheme of things, it seems like the obedient worker bought into a sucker’s deal. The educated, hardworking masses are still doing what they’re told, but they’re no longer getting what they deserve. This situation presents a wonderful opportunity.Godin, Seth (2010-01-19). Linchpin: Are You Indispensable? (pp. 4-5). Penguin Group. Kindle Edition.

1. Work in where you can in productive,

sessions on the right things

2. Have good tools

3. Be an jerk about your time

HOW TO FIGHT BACK

Incoming Emails and meetings

7:00 AM Wake up

8:00 AM Kids to school

8:30 AM Arrive at coffee shop

11:30 AM Take daughter to doctor

1:00 PM Back to coffee shop/office

4:30 PM Workout

5:30 PM Dinner

5:30 PM Park/Ice Cream

7:30 PM Baths

8:30 PM Books and Bed

9:30 PM Potty and Bed

10:30 PM Bad Dreams

11:30 PM Kids go to bed and dad works

Kids Crying / Answering Questions

Incoming Emails and meetings

Crying Kids

DAY PART DISTRACTION ACTUAL WORK TIME

Heavy Weights

Kids Crying / Answering Questions

Being a good dad

Kids Crying / Answering Questions

Being a good dad

Kids Crying

30 mins

30 mins

2 hours

None

None

None

None

None

Maybe 3 hours if lucky

Maybe 3 hours if lucky

None

None

Insert crossfit pic of someone looking a the bar or picking it updo workProgress over Perfection

HAVE GOOD

TOOLS

Campfire

Campfirecampfirenow.com

Skitchskitch.com

workflowy.com

taskk

How Taskk Works Users create lists and then add

time-estimated tasks to those lists

How Taskk Works Users drag and drop lists and tasks in priority order

Lists

Personal

Side Project

Education

Family Trip

Taxes

Wife’s Birthday

Holiday Planning

Work

List: Work

Create Flowchart

Redo Presentation

Change Email Signature

Analyze Competition

File TPS Report

How Taskk Works This also established task.priority

Lists

list.position = 1

list.position = 3

list.position = 4

list.position = 5

list.position = 6

list.position = 7

list.position = 8

task.position = 1

task.position = 3

task.position = 4

task.position = 5

Work

Personal

Side Project

Education

Family Trip

Taxes

Wife’s Birthday

Holiday Planning

Create Flowchart

Redo Presentation

Change Email Signature

Analyze Competition

File TPS Report

List: Work

How Taskk Works This establishes an integrated task pipeline,

across all lists, ordered by task.priorityTask Pipeline

Write Thank you cards

Analyze Competition

Create Flow Chart

Redo Presentation

File TPS Report

Open Twitter Account

Buy Supplies

Write Manifesto

Create Flyers

How Taskk Works Users then enter hours available to work

on their Calendar

Keynote & Keynote Kung Fu

keynotekungfu.com

Google Hangout

Google Hangout

YOU NEED TO BE A JERK

‣ GETTING UNCOMFORTABLE TO CREATE MOMENTUM

‣ GETTING SH$T DONE BY MANAGING YOUR TIME

‣ STAYING MOTIVATED

Staying motivated

Eat Right

eat good food

Sleep

Sleep*

SUNLIGHT

Fitness

Relationships

Take Chances

WinsHope

Activity

ProgressMomentum

‣ GETTING UNCOMFORTABLE TO CREATE MOMENTUM

‣ GETTING SH$T DONE BY MANAGING YOUR TIME

‣ STAYING MOTIVATED

‣ Filter your ideas‣ Challenge what you can do‣ Evaluate Momentum‣ Work in small productive sessions‣ Have good tools‣ Be a jerk‣ Eat right‣ Sleep, get sunlight and workout‣ Take chances‣ Build Hope‣ Get quick wins

Getting to the try

Gadoci.me

@bgadoci