getting your local business found online

www.internetmarketingnaturally.com

Getting your local business found

online

Yvette MindelInternet Marketing Naturally

Helping you make sense of the online world


Why does it matter?• Search engine results are based on user’s location (or IP address)• Everyone is using mobile….• Local businesses need to do local SEO


An example of a local search


Five elements of local SEO you need to master


1. Tell Google• Create and claim a local profile on Google• Google My Business www.google.com/business• Google + • Fill in as much as possible images,content, category• Verify it


2. Get your citations sorted

•Any mention online of yourName Address Phone number NAP• Make them consistent• Keep a track of them (see www.internetmarketingnaturally.com/local-seo/)


3. Make your content local• Put in your local address (in the footer)• Have local pages• Tips for local pages:• SEO techniques - urls, titles, meta descriptions, keywords • Add local customer testimonials and case studies• Photos and videos (with local tagged)• Talk about the area


4. Links• Linking internally to local pages• Outbound links to local business / charities / local associations• Get local links back to your site


5. Get Reviews• Google + reviews• Other review sites• Encourage your customers to leave reviews – not easy


More information?• Visit http://www.internetmarketingnaturally.com/local-business-online/

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