getting your website ready for international buyers
TRANSCRIPT
Internationalize & Optimize Your Website to Generate Export Sales
GETTING YOUR WEBSITE READY FOR INTERNATIONAL BUYERS
International Website Basics• Be aware of cultural differences
– Avoid American symbols
vs. – Avoid hand gestures or body parts– Avoid religious symbols
– Avoid controversial photos
International Website Basics
• Make your content easy to read– Keep your message simple and to the point– Do not use humor
• American humor is often misinterpreted– Especially sarcasm
– Publish a glossary
International Website Basics
• Ensure design will handle text expansion
English
Russian
welcome
добро пожаловать
willkommenGerman
International Website Basics• Avoid placing text in graphics
– Graphics and text will remain unchanged while content in text boxes changes languages
(Content in graphic does not change)
Welcome to our website Добро пожаловать в наш вебсайт
(Content in text section changed to Russia)
International Website Basics• Use an international friendly CMS (such as Kentico)
– Provides for local format• Calendar• Currency• Date/Time• Numbers
– Allows for text expansion– Right to left reader support– Automatic time zone conversion– Language translation– British vs. American spelling– International symbols
International Sales
• Let your potential customers know you welcome their business– Explain services you offer to accommodate their concerns– Use photos with names
International Sales
• Show your physical location– Use Goggle maps– Use photo of office and/or building
International Sales
• Use proper international order forms– Know international rules and regulations– Provide correct international shipping costs and fees
International Sales
• Be accessible by phone– International customers like to engage in phone
conversation to establish relationships– Offer a friendly reception– Be prepared to deal with accents and dialects– Have multi-lingual capability
401 Jacobson Drive, Poca, WV 25159304.755.1324
Internationalize & Optimize Your Website to Generate Export Sales
Brent [email protected]
Tina [email protected]