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    Board 1

    Peace. It does notmean to be in a a place

    where there is no

    noise, trouble or hard

    work. It means to be

    in the midst of those

    things and still becalmin your heart.

    Hendrick Cancer Center seeks to walk their cancer patients through a peace-filled journey during healthcare delivery.The road that is taken after a cancer diagnosis is challenging. For many it may be a dark lonely road, yet for others

    the journey is made easier by having supportive loved ones alongside. The design concept for this design proposalfeatures lighting qualities, colors and patterns intended to elevate feelings of happiness for patients during these

    hard times. Spatial aspects will assure occupants experience a sense of tranquility to help them heal emotionally.

    frstoor

    Admissions & Waiting

    Infusion AreaMain CorridorClinic Nurse StationLearning Center

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    Board 2

    admissions&waiting

    Waiting RoomWaiting Room

    Admissions Desk

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    Board 3

    infusionarea

    Game Center

    Entrance to Infusion Center

    Infusion Nurse Station

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    Board 4

    clinicnursestaion

    The designers purpose is to lookout

    for the health, safety, and welfare of

    the public and the aspects of welfare

    that can benefit are numerous. Spatial

    aspects will assure occupants experience

    a sense of tranquility to help them healemotionally. Acoustical controls and

    visual imagery will be strategicallyplaced to facilitate these outcomes.

    Exam Rooms Nurse Station

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    Board 5

    learningcenter

    Learning Center

    Learning Center View From Waiting Room

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    Board 6

    Your healthcare facility should be a symbol of rejuvenation, a new life for your patients. Resting

    in a room that offers an outside view and sunlight can do miracles for a patient, since Mother

    Nature and life can motivate a human body to heal and improve. If a window is not possible,

    beautiful interior colors and perhaps some fabulous art on the wall can inspire positive thoughts.

    thepu

    blicfaceofhealthcare

    Current research on healthcare wayfinding has shown

    that signs alone are inadequate. The challenge is tounderstand how a patient or visitor receives information

    about their pending doctor appointment, medical

    procedure, or other interaction with the facility.(Murphy & Brown)

    The Problem:

    Inherently complex environments

    Patients having to navigate throughout several partsof the hospital for different needs.

    Being disoriented or lost is one of the main

    frustrations of patients

    The Solution: Integrated Wayfinding SolutionsPhysical Elements

    Centers of Care (Mammography and Oncology vs.Center for Breast Care)

    Varying hallwaythemes, artwork, finish

    and color selections

    Cue-saturatedenvironments

    When the cognitivevolume is turnedup, residents hear

    more from theirenvironment and have better recognition and less

    confusion. (Murphy & Brown)Communications

    Multilingual signage

    Conclusion:A comprehensive wayfinding and orientation program

    may appear to be simple, but its complexi ty and itsimpact on the visitor experience is significant. It demandsthe input and collaboration of many stakeholders and

    an acute understanding of the behavioral patterns ofthe users, but there is no question that this multifaceted

    approach is the only way to make sure that patientsroutinely getting lost on the way to see their healthcareprovider becomes a thing of the past. (Murphy & Brown)

    WayfndingClient Needs:

    To use space efficiently

    and effectively

    To accommodate special

    processes and workflows such as:

    Chemo infusion

    (average four hours)

    Exam Room

    Blood Drawing

    Nurse Station

    Laboratory Patient Visibility

    and Safety

    OSHA

    Requirements

    Preparation ofChemotherapy

    Drugs

    Personal Space

    Waste Receptacles

    Hand Washing

    Nonclinical

    appearance

    CirculationSpace planning is an integral part of the interior designprocess, but the demand for it as a discrete service is growing.Knowledge and Skills Required

    Spatial design ability and skills

    Knowledge of interior detailing,materials, and finishes

    Expertise in selecting andspecifying FF&E

    Knowledge of ergonomics

    Delineation and presentationskills

    Familiarity with building codes

    and regulations

    Process Task

    Programming (interiors) andpreliminary diagramming

    Space and schematic furniture

    BrandingA brand is a name, term, symbol, or design (or combinationthereof) that signifies the goods or services of one seller orgroup of sellers. Brand identity refers to the visual features that

    create awareness in the mind of the consumer, (Thomas, 265).

    Branding in Healthcare:

    Branding as a strategyis a relatively recentphenomenon in healthcare

    and it is what a consumerassociates with a companyor a product which involves

    the visual image, emotional

    image, rationalimage, andcultural image.

    Steps to Branding

    1. Decide what to brand

    2. What services will beoffered

    3. Who will provide the

    surface4. Consider the competitions

    service5. Consider the population

    you are serving

    6. Define the brand message7. What information should be communicated about the service

    it has decided to brand? (Thomas, 266).8. Ex: Quality of Care, Convenience, Technology, etc.,9. Recognizing the brand internally and externally

    10. Internal Communication is important to ensure the staffacceptance and enthusiasm is necessary for brand success

    11. External Communication may take place through

    documentation and advertising