(Em)poweringAfrica

Azuri:(Em)poweringAfrica

§  590mAfricanslackadequatepower;$10bnspendonlighCngalone

§  PayGosolarprovidesasolu0on,AzuriapioneerfromCambridge

§  ButprovidingPayGosolarprofitablythroughoutAfricaisn’teasy!

§  Azuri’sapproachissmart:scalablemodelandpatentedtechnology

§  Capitallight:quicktoprofitabilityandwithminimalinvestment

§  Successfullearningphase,nowCmeforrapidexpansion

§  DeeplyexperiencedteamwithtoptalentinAfrica

2

590mAfricanslackadequatepower1;$10bnmarketforlighCngalone2

§  Dangerous,expensive,inadequatesituaCon§  Keroseneusecauses400,000deathsp.a.3

§  BaGeries,keroseneequivalentto100xelectricitypriceinUSA4

§  1hrwalktoandlongwaitatlocalmobilephonechargingbooth§  Noelectricityforimportantdevices:fridge,fan,TV

§  Gridunabletomeetdemand,problemgeUngworse§  Unavailable:Atcurrentrates,over900mAfricansoffgridin20305§  Unaffordable:$400connec0oncost(~1/4ofpercapitaincome)6

§  Opportunitytocapturerapidlygrowingconsumerspending:$860bn(2008)to$1.4tn(2020)7

1:IEA;2:DalbergandAssociates/Ligh0ngAfrica;3:SolarAid;4:Economist;5:WorldBank;6:IPA;7:McKinsey3

PayGosolarprovidessoluCon,AzuriapioneerfromCambridge

§  Solarprovidesbright,reliablelights;phonecharging;radio;TV

§  Butcapexbeyondmostdespiterapidpaybackandconsumerscan’taccessconven0onaldebtfinance

§  PayGosolarprovidesasoluCon,subs0tu0ngexis0ngspend

§  DeliversaService,notjustpower

§  Azuriapioneerspun-outfromCambridgeUniversitytechcompanyin2012thathasbeenattheforefronteversince

4

ProvidingPayGosolarprofitablythroughoutAfricaisn’teasy

§  Millionsofdispersedcustomers,poorinfrastructure§  Insufficient/incompletesupplychainsforthismul0-facetedoffer§  Developingendtoenddistribu0oninhousehasmajordownsides

§  Differencesbetweenandwithincountriestomanage

§  Differentsystemstointegratewith:mobilemoney,telecomnetwork§  Differentlanguages:~2,000Africanlanguages

§  RapidlychangingmarketandshiZingdynamics§  Needfornimbleresponseandfast0metomarket§  Changingvaluechainandwherevaluelieswithinit

Ghana:8mNigeria:78m

Ethiopia:71m

Kenya:35mUganda:30mRwanda:10mTanzania:38m

590moffgridalloverAfrica1

1:IEA,20095

Azuri’sapproachissmart:scalablemodelandpatentedtechnology

§  Scalable,mulC-partnershipmodel,Azurithehub§  Financeandconsumerrisksharedwithpartner§  AzuriCloudintegrateswithanymobileoperator/paymentsystem

§  SmartsoluConstailoredforregionalandpartnerneeds§  Azurismartse.g.patentedHomeSmart™meanslightsstayonfor

longer§  DataandanalyCcs:supplychain,creditmanagement,customer

intelligence

“Azuri,uniquely,workscloselywithus,combiningtheirdataandservice

withourlocalknowledgeandexper0se.

Together,wearemakingPayGoasuccessfulenterpriseinKenya”

–RajuHaria,AzuriPartnerKenya

KenyaUshangaHouse

TanzaniaShreeCom

6

Basicservices–builddistribu0onandloyaltySubs0tutekeroseneandphonechargingfees

Aspira0onalgoodsandservices–radio,TV,fanNovelAzuritechnologyaimedatoff-gridneeds

Produc0veuse–irriga0on,refrigera0on,retailSelf-fulfillingproposi0on:increasedcustomerincomedeliversincreasedrevenue

Start Upgrade Extend

AzuriVision:3StageCustomerJourney

7

HomeSmartTechnology

§  HomeSmart™1.  Measuretypicalcustomerusage/demand2.  Measureavailablestoredpower3.  Whenavailablepowerinsufficienttodelivertypicalcustomer

requirement,dynamicallyscalebackappliances(e.g.reducelightbrightness,slowrateofchargeofphones,etc.)tosuit

§  Deliversconsistentcustomerexperience§  Ratherthantypical“runfastandcutout”ofexis0ngsystems§  Appliestoallsolarhomesystems,notjustPayGo

§  PatentExaminersreporthasnoobjec0ons

8

DeeplyexperiencedteamwithtoptalentinAfrica

SimonBransfield-Garth(CEO)30yearsexperiencebuildingrapid-growthtechnologybusinesses;exSymbianleadership;Myriad

AlanHarper(Chairman)Africaandmobileindustryveteran;MTNNED;foundedEatonTowers;exGroupStrategyDirector,Vodafone

SneharShah(GMAfrica)CFOEatonTowers;HeadofMobileMoneyBusinessunit,OrangeKenya

PeterReinartz(IndependentNED)Africatelecomsandmediaexpert;exMDWananchi;VP/countryheadOrange

JamieVollbracht(InvestorNED)Deepsolarexperiencefromstartofsolarindustry;currentlyDirector,CleantechatIPGroup

LydiaKobusinge(SalesDirector,EastAfrica)ExBarefootPower,Uganda

TuheriKidenya(HeadofSales,Tanzania)ExheadofSalesTanzaniaforM-KOPA

TusharChavda(VPsales)Overadecadeininterna0onalsales;exVideojetDirector(Daneharcompany)

9

NigelPreston(VPProductManagement)ExEuroEngineeringDirector,MotorolaAutomo0veEurope;COOInt.Ops,PiShurlok

Azuri:(Em)poweringAfrica

§  590mAfricanslackadequatepower;$10bnspendonlighCngalone

§  PayGosolarprovidesasolu0on,AzuriapioneerfromCambridge

§  ButprovidingPayGosolarprofitablythroughoutAfricaisn’teasy!

§  Azuri’sapproachissmart:scalablemodelandpatentedtechnology

§  Capitallight:quicktoprofitabilityandwithminimalinvestment

§  Successfullearningphase,nowCmeforrapidexpansion

§  DeeplyexperiencedteamwithtoptalentinAfrica

10