ghidul pacientului roman (romanian patient guide) march 2010
DESCRIPTION
Romanian Patient Guide will have 264 pages and 100.000 copies, with an estimated readership of 4-5 persons/piece. Medical information as well as legal and administrative and other useful facts for patients.TRANSCRIPT
GHIDUL PACIENTULUI ROMANROMANIAN PATIENT GUIDE
How to get well in a troubled medical system
Publishing for the real needs of the readers
Scope
Health information
The public demand for health information is ever increasing
The patients and their families are lost in the maze of the health system. Beside medical information they need administrative and bureaucracy support
Ghidul Pacientului brings in 264 pages and 100.000 copies this much needed information to the public
Team
Young as a company, Houston NPA has a team with more than 20 years cumulated experience in pharma business and healthcare communications
Providing independent consultancy for major publishers for more than 7 years, BCIstudio was involved in numerous editorial projects including Almanah Medical and several other heath related products
Same team that managed to produce and sell over 30.000 copies of Almanahul Medical with less than a fraction of current budget
Strategic partner: Jurnalul National Endorsed by all major patient associations
including COPAC (Coalitia Organizatiilor Pacientilor cu Afectiuni Cronice )
Useful information, easy to understand
Content for the reader
Editorial content
Medical information 14 major medical conditions covered in
detail* Latest treatments, investigation methods
and lifestyle advice from professionals
Legal & administrative Documents required, legal resources,
beaurocracy pointers, patient associations Advice in relation with medical authorities
Leisure & personal Light, easy to read, still informative Personal accounts from celebrities or
fellow patients, life stories, reportages
Launch:march 2010
Pages:264
Format:A4
Print run: 100.000 copies
Price:15lei (with Jurnalul National)
* Cancer, AIDS, Viral * Cancer, AIDS, Viral hepatitis, Diabetes, hepatitis, Diabetes, Post-transplant Post-transplant condition, condition, Hemophilia, Multiple Hemophilia, Multiple sclerosis, Rare sclerosis, Rare diseases, diseases, Rheumatoid Arthritis, Rheumatoid Arthritis, Osteoporosis, Osteoporosis, Arterial Arterial hypertension, hypertension, Asthma / COPD, Asthma / COPD, Alzheimer disease, Alzheimer disease, Parkinson diseaseParkinson disease
Look and feel
Regardless of it’s importance, information presented in a dull, unattractive way, will not reach the reader
Strong partnership with major media group
Promotion & Distribution
Overview
Distributed with Jurnalul National daily newspaper and promoted by Intact media group (Antena1, Euforia, GSP etc )
Endorsed by all major patient associations
Launched at first National Patient Forum (5-7th March 2010 – over 60 patient associations attending)
900.000€ marketing campaign The sales are ensured by an intense marketing campaign of over 900.000€
Print Radio TV
Strategic partner: Jurnalul National
The perfect vehicle for your brand or corporate message, as well as for the medical education of your patients.
Opportunities
Have your say
Express your company dominance in a particular field by sponsoring a full major chapter
Have your point of view, recent developments and key points presented with the support of our editorial team
Reach
Imagine the potential: Print run:100.000 copies Readership: 450.000
Income
Education Age
Major editorial event with far reaching potential on both general audience and health care professionals
Conclusions
