File format Use the .eps file formal of the logo for print materials and the .jpg or .png for online materials.

SpacingAllow clear space on all sides of the logo.

Because you may place logos at varying sizes, use the UCSF text as a measurement for the amount of space to leave on all sides (see above—measurement line goes from beginning of “U” to middle of “F”). This is the minimum amount of clear space needed. Using more space is fine.

If the logo is at the top or bottom of your document, still include the clear space on all sides (with the edge of the paper acting as the outer edge of the clear space).

Improving health and reducing inequities worldwide

SizeThe tagline of the logo must be legible. The minimum logo size is 2.75 inches wide:

If space does not allow for a logo of at least this size, use the GHS logo without the tagline. This should be a last resort. The minimum size of the logo without the tagline is 2.125 inches.

Do not increase the dimensions of the .jpg or .png versions, because the logo will lose clarity when enlarged. If you need a larger .jpg or .png logo, contact Kerstin at svendsenk@globalhealth.ucsf.edu. The .eps is a vector file, and therefore you can enlarge it without any loss of clarity. If you do change logo dimensions, make sure to change them proportionally, so that the logo is not distorted.

File format, spacing, and size

GHS logo use guidelines

Improving health and reducing inequities worldwide

Use the GHS logo with the tagline “Improving health and reducing inequities worldwide,” as opposed to the old GHS logo with the tagline “Improving health and reducing disease worldwide.”

2.75 in.

Use of the GHS anniversary logo

Through 2014, when space allows, please use the anniversary logo (sample flier on last page). If you are uncertain about whether to use the standard GHS logo or the 10-year mark, don’t hesitate to ask Paula or Kerstin.

Follow the standard logo guidelines, with the following exceptions.

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Minimum logo size: 4.7 inches wide.

Clear space is indicated below. In some cases (like the GHS bulletin) the 10-years of impact box butts up against the design below it. For your purposes, however, please follow the clear space guidelines here.

UCSF Resources for Global Health Researchers Global Health Sciences and the Clinical & Translational Science Institute have partnered to build services to support the many scientists and students at UCSF working around the world.

globalhealthsciences.ucsf.edu

ctsi.ucsf.edu

Global Projects Database globalprojects.ucsf.edua tool for researchers, students, and members of the community to explore UCSF research activities and to look for mentors, collaborators, colleagues, and experts

Global Research Hub globalresearchhub.ucsf.edu a hub for information and resources in support of global health research including administration, travel, and regulations

Global Research Forum globalresearch.ucsf.eduan online community to exchange ideas, develop solutions, and find collaborators

Global Health Research Consulting Services accelerate.ucsf.edu/research/gh-consulta resource for advice from global health experts on your research

Global Health Programsglobalprojects.ucsf.edu/ organizations/featured-programsinformation about work conducted through the many global health research programs at UCSF

Improving health and reducing inequities worldwide

Multiple logos should generally be top aligned.

In some cases, aligning the vertical centers may be appropriate (depending on the shapes of the logos). Do not bottom align logos.

The swirl of the GHS logo goes slightly above the alignment line because circles, for the purposes of alignment, are perceived as squares. The same goes for if you are left aligning the swirl with text below it. That is, the swirl should protrude slightly outside the left alignment line in that case.

Evenly space multiple logos.

Sometimes exact spacing (using a ruler and the edges of the logos) doesn’t take into account various perception factors, so once you think you’ve spaced logos exactly, it can be good to squint and see if the general shapes feel evenly spaced/balanced. Often they will not feel that way, even though they are technically evenly spaced. Adjust accordingly.

When using multiple logos

Color and fonts

ColorIf you use the logo oranges or maroon elsewhere in your document, please use the same ones as those used in the GHS logo (RGB for online, CMYK for print).

Dark orange: RGB: 241/93/4 CMYK: 0/79/100/0

Light orange: RGB: 230/122/30 CMYK: 0/60/100/6

Maroon: RGB: 126/38/74 CMYK: 50/98/60/18

FontsThe GHS logo uses Helvetica Neue LT Std.

If you are using Microsoft Office programs, please use one of the following fonts for the rest of your document:

Sans serifs: Calibri, Franklin Gothic Book, Verdana

Serifs: Book Antigua, Cambria, Century Schoolbook, Garamond, Palatino, Perpetua, Times New Roman

10 years     of impact

Monday, January 27, 2014 | 8:00am–2:00pmGenentech Hall Auditorium | UCSF Mission Bay Campus600 16th St., San Francisco, California View map

Attend the first annual UCSF Global Health Research Symposium to learn about the UCSF scientists who are advancing health worldwide. Panel presentations and a lunchtime poster session will cover topics such as the intersection of global health with basic science, clinical science and population health.

UCSF Global Health Research Symposium

Learn more at globalhealthsciences.ucsf.edu, or contact communications@ globalhealth.ucsf.edu

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Keynote speaker: Eric Goosby, MD, UCSF Professor and Director of the Center for Implementation Sciences and former US Global AIDS Coordinator