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GHS Vision Statement
Transform health care for the
benefit of the people and
communities we serve
• 2006
Greenville County passed a 2% hospitality tax – must
be used on tourism related
projects. One of the proposed
projects that would qualify would
be conversion of the abandoned
Swamp Rabbit rail line.
It would become a linear park of Greenville County
Recreation.
√
• Summer 2006
The GHS Community Relations
Department visited Paris Mountain
State Park for a day long retreat – to relax & refresh – and develop our next community strategy.
Discussion lead to the Swamp Rabbit Trail and the potential opportunities associated with it. Sources: 1996 Surgeon General Report & 2002 Greenville Rec Study.
Direction was given to reach out to County Council & determine who the players were and schedule a meeting of discovery.
• 1996Surgeon General report stated that people who
engage in regular physical activity reduce the risk of
premature death, coronary disease, hypertension,
colon cancer and non-insulin-dependent diabetes.
• 2002
Greenville County Recreation District study noted
“walking” is the most preferred method of physical
activity identified by Greenville County residents.
However, most of their parks are designed to support
more structured activities, such as team sports. Trail
space is very limited.
√
• Carlton Owen, the Chair of Upstate Forever
(promoting sensible growth while protecting special
places) – was the driving force to convince Greenville
County Council of the importance of saving this rail
line and converting it to a multi-use trail. Carlton lead
a Summer of volunteer Saturday’s to remove long
gathering debris before the rail lines and railroad ties
could be removed.
• June 2007
Greenville Health System announced
a long term commitment to include
naming rights – making it the
“GHS Swamp Rabbit Trail” – a
10-year commitment. $100,000 for
10 years - $1,000,000 for branding &
health messaging –
can not be used for infrastructure.
• GHS Commitment also included funding for a
Greater Greenways Master Plan Study
Greenville County Comprehensive Greenway Plan
www.greenvillerec.com
√
• Today
The GHS Swamp Rabbit Trail is a perfect example of “build it and they will come”; most who did not support it or understand the impact it may have on our greater community have come around. Many areas that are not directly connected are looking for ways to make the connection. Keeping in mind there will always be those who don’t understand the how’s and why’s and will deny the impact it has had on our community and the health benefits associated with it.
√ Today . . .
• Dr. Julian Reed and his team at Furman
University have completed a 3 year Economic Impact
Study on the GHS Swamp Rabbit Trail.
– Year 2 > Year 3 = 20% increase in use,
– over 500,000 uses yearly
– New businesses - single business reported
$500K from trail users, 70%-80% of business from trail users
• continued . . .
4th year of study will focus on:• Barriers to access
• Impact of health
Preliminary conclusion is the GHS Swamp Rabbit
Trail is a public health intervention . . .
√ Economic Impact . . . on TR
• One example
The largest 5K in the region – $6 pp – a community give back
from GHS
o 5000+ participants/7000-8000 extra people in TR
o Exposure for Main Street businesses, as well as impacting
most restaurants, etc.
• Conclusion . . .
When approaching sponsors identify a non political
advocate
Resources:
www.greenvillerec.com
Parks & Facilities → GHS Swamp Rabbit Trail
Greenville County Comprehensive Greenways Master Plan
Trail Safety Fact Sheet
Sample Trail Right of way & Easement Agreement
Ty Houck, Director of Greenways, Natural and Historic Resources
Greenville County Parks, Recreation and Tourism
GHS – Why We Do What We Do
https://www.youtube.com/watch?v=5uv5hAJ9yg8&feature=youtu.be
GHS Vision Statement
Transform health care for the benefit of the people and
communities we serve
