gibbs group sov 02012011

13
IP Firm Business Enhancement Highly effective synergistic approach to increase profit at IP firms 1

Upload: jkopping

Post on 18-Nov-2014

311 views

Category:

Documents


2 download

DESCRIPTION

Presentation aimed at Patent Attorneys and IP Professionals that details the Sources of Value when engaging with Gibbs Group, LLC

TRANSCRIPT

Page 1: Gibbs group sov 02012011

IP Firm Business Enhancement

Highly effective synergistic approach to increase profit at IP firms

1

Page 2: Gibbs group sov 02012011

Discussion outline:1.Who we are2.Client related profit drivers3.Client paradigms4.Client success enablement5.The Gibbs Group Five Phase Start up Process6.Client Satisfaction results

2

Page 3: Gibbs group sov 02012011

The Gibbs Group

3

The Gibbs Group specializes in executive business and product development, and strategic marketing for start-ups to $150 million companies, in business planning and strategy, investment packaging, turnkey product development and manufacturing sourcing, operations and Internet E-Commerce business development.

Unlike other management assistance firms, Gibbs Group LLC personnel work on-site with international manufacturing affiliates and play active roles in the daily operations of our companies and clients; which has proven to be vital in the success of their many ventures. Gibbs Group LLC participates in automotive, sporting goods, biodegradable petroleum, consumer electronics, apparel, footwear, consumer electronics, housewares, building, electrical power distribution and internet products and businesses.

Through developing and launching more than 150 products into production over the past twenty years, we have created a proven systematic approach to the commercialization of new products.

Page 4: Gibbs group sov 02012011

Profit Drivers

Client related profit drivers:

• Steady inflow of requests for IP service• Increased “billable” time associated with the client• Client business growth

4

Page 5: Gibbs group sov 02012011

Client related profit drivers:

• Steady inflow of requests for IP service• Increased “billable” time associated with the client• Client business growth

MarketingSales EffortRecurring Client ProjectsReferrals

Major point: By maximizing the perceived value of your service, your client acquisition cost is reduced

Client Acquisition Sources • The first two

cost you money• The second two are results of your excellent work and perceived value of the service you provide

Profit Drivers

5

Page 6: Gibbs group sov 02012011

Client related profit drivers:

• Steady inflow of requests for IP service• Increased “billable” time associated with the client• Client business growth

A Rank – Recurring business finance needsB Rank – One time business loanC Rank – “Garage” business, no real growth

Client Types

Major point: By increasing the % mix of A rank clients, either at the outset or by conversion from B rank, profit efficiency is maximized.

Profit Drivers

6

Page 7: Gibbs group sov 02012011

Client Paradigms

Major point: By increasing the % mix of A rank clients, either at the outset or by conversion from B rank, profit efficiency is maximized.

Major point: By maximizing the perceived value of your service, your client acquisition cost is reduced

What’s a highly effective path to achieve these two major points?

7

A higher perceived value of service provided to your clients increases positive ‘word of mouth’ activity and referral volume to your firm

Providing opportunity to your clients to access skilled product commercialization guidance increases their success rate, driving repeat IP service needs. One time clients are likely to become repeat clients.

Page 8: Gibbs group sov 02012011

Idea !Joe the

Inventor

Step 1: Gets a great idea

Step 2: Envisions a company to make him rich

I need a patent!

I’ll advertise...

…then start shipping

Typical paradigm of the B rank (one time) client

I’ll do lots of work(not really knowing what it is)

Client Paradigms

8

Page 9: Gibbs group sov 02012011

Idea !

Make the B rank (one time) client successful and then convert to an A rank (recurring) client.

Using its proven ‘Five Phase’ process, the Gibbs Group guides the client and implements the steps to develop the product

and phase into a business start-up operation

Once initially successful, the client is likely to develop next generation and new products.

Recurring IP service will be required for the same client

Client Success Enablement

9

Page 10: Gibbs group sov 02012011

Gibbs Group Five Phase Start Up Process (Overview)

10

Objective: Assist the client prepare a product for mass production and sales. (Scope of work is adjusted per specific client circumstances)

Phase I: Commercialization Planning• Budgetary Estimates (Marketing, Product Development, Manufacturing Prep, etc) • Competitive Product Research• Development and Manufacturing Launch Timeline• Preliminary Product Specification

Phase II: Prototype Development• Refine Product Specification • Qualify and secure prototype manufacturers and vendors• Prototype manufacturing and testing

Page 11: Gibbs group sov 02012011

Gibbs Group Five Phase Start Up Process (Overview)

11

Phase III: Product Design and Engineering• Finalization of product specifications and budgets• Consumer packaging

Phase IV: Tooling and Manufacturing Start-Up• Preparation for International or Domestic Manufacturing• Manage building of molds and tooling dies• Finalize Quality Assurance and testing procedures• On-site manufacturing and quality audits

Phase V: Production Management and Engineering• Coordinate suppliers delivery schedules• Review supplier Quality readiness• Import/Export coordination• Temporary Marketing and Sales support• Order fulfillment support

Page 12: Gibbs group sov 02012011

Client Satisfaction

12

Vantage Mobility International

"Our company, retained Gibbs Group, LLC to manage the design and construction of our Appstek vehicle/powerchair applications database for all our mobility products. This project required engineering, automotive systems, internet, and software programming mastery to develop a concise, accurate, and fast cross-reference system. Recently debuted, Appstek gave us instant recognition in our industry, and allows us to remain the leader in innovative products and customer service in the Mobility Products Industry. The Gibbs Group LLC provided complete staff & management of this sizeable project, completing it on time, on budget, and with performance exceeding our expectation." David Eaton Vice President Technical ServicesVantage Mobility International

PC Tables LLC World’s most compact Portable Workstation.

“PC Tables LLC employed Gibbs Group LLC to assist in product development and product launch of TABLETOTE, portable workstation for laptop pc's. We found Gibbs Group LLC to be very professional and very committed to our business objectives. Gibbs played a key role in getting our product to a market ready stage. They provided key services in the areas of engineering, product design and development, production sourcing, quality control and overall business management. It was the hard work and dedicated effort of the Gibbs Group LLC team that got our product off the ground.“

Mark McKysmick - CEO

Page 13: Gibbs group sov 02012011

Client Satisfaction

13

Wizard Outdoor ProductsMakers of technical consumer scent masking and sporting goods products distributed nationwide.

“Gibbs Group, LLC is one of those rare companies that successfully combine professionalism and integrity. Their experienced development engineering staff turned our good idea into a great one, and managed to expand our product offering to include other patented products previously unknown to us. Gibbs Group’s expertise in sales support and international manufacturing also enabled us to achieve factory direct pricing, increased our profit margins, and expedited manufacturing lead times. The most important thing I can say about them, however, is that I trust each and every member of their company, and I will not hesitate to use them on all future products we pursue”.

Craig Sanford - President

CoWave Networks and Advanced Radio Cells, Inc. (ARCi) Lucent, Vulcan and Comcast backed telemetry company located in Silicon Valley with worldwide distribution "Gibbs Group LLC filled an important need in early growth stages at ARCI. Their hands-on technical prowess, seasoned staff and international operations proved invaluable to the timely and cost sensitive introduction of our wireless broadband products. The Gibbs Group LLC Team provided a novel and successful phased-process approach to the engineering, testing, production & introduction of these products. Under their guidance, a rapid tooling process was employed to produce our products (allowing immediate revenue), then they provided seamless transition to full production tooling (with higher retained profits). Their strategy paid off handsomely, and the product is performing very well in all weather conditions with customer (exterior) installations in some of the harshest climates around the globe" Leon Louie - VP Operations