giffgaff's emma jenkins' presentation from the future of branded content, by fire circus
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giffgaff's Emma Jenkins' presentation from The Future of Branded Content, brought to you by Fire Circus - conferences and events that fuel your innovationTRANSCRIPT
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infectious content
Emma Jenkins – CMO giffgaff
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so why do giffgaff members go to
extraordinary lengths to support our
business and help it grow?
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because they care
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Infectious content:
Your content has to move people
in some way
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A definition
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Not this
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but this
type of
infectious
Source: buzzfeed via huffingtonpost.com
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content that moves people such that
they (re) act
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different content for
different audiences…
well that sounds
familiar
yes but not like it has
been done to date
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Reach?
Engagement?
Infectious?absolutely
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This is the a footer text example
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This is the a footer text example
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Infectious content:
content is for the consumer
first and your brand second
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Contentious?
(let’s not forget who’s paying for all this…)
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content that makes your consumers,
customers, members proud
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Infectious content
every touchpoint you have is
content
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everything
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every single email, service
update, webpage, display ad,
text & error message…
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so let’s put the consumer first and
make content that moves them.
then we’re in with a chance of
infectious content.
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