giftware - gwn magazine

Media Kit2013

NEWS®GIFTWARE

Gianna rose

Kara irish pottery

Virginia Candle

annie Glass

Qualified* circulation of Giftware News is more than 20,000* subscribers.Giftware News’ targeted circulation reaches important buyers based on store volume and purchasing power.*Source: BPA Statement June 2012 (Average Qualified Circulation)

•SpecialtyGiftStores •HomeAccessoryStores •MailOrderCatalogs •DepartmentStores •Stationery/CardStores •MuseumGiftShops •AirportGiftShops •HospitalGiftShops •ThemeParkGiftShops •TouristAttractions

Readers Can Reach You Fast!Each issue of Giftware News carries a customized reader service card that may be faxed free for fast turnover. Reader responses to advertising circle numbers are e-mailed directly to your company.

The industry’s leading audited publication™

Why is BPA Important? BPA Worldwide is one of the most respected publication circulation auditing firms in the world. BPA verifies all-paid, all-controlled, or any combination of paid and controlled circulation, reported in a single document, with each type of circulation broken out. It is an advertiser’s assurance that a publication is being delivered to the targeted audience claimed by the publisher.

CirCulation & readership

Manager

Primary Job Function:67% Owner/Executive

30% Manager

2% Buyer

1% Merchandise Manager

Owner/Executive

Effective Branding with Giftware News MagazineTheoptionsavailabletomarketersinthegiftwareindustryarevariedandscatteredinfocus.Nowmorethanever,companiesneedafocused,multi-platformvehicletodelivertheirmessagetogiftwareretailers.

Giftware Newshastheonlytrulyintegratedmarketingcommunicationsofferingthatisunmatchedinvalue,reach,frequencyandeffectiveness.

• PrintadvertisinginGiftware News magazine• DigitaladvertisinginGiftware News’ digitalmagazineGGD• DigitalAdvertisinginGiftware NewsInsider• DisplayadvertisingonGiftware News’ interactivewebsitegiftwarenews.com• DirectmarketinginGiftware News’ weeklye-newsletter• Directmarketinge-blastsviaGiftware News’e-database• Bonusdistributionatallmajortradeshows

See back page for details.

T H E I N D U S T R Y ’ S L E A D I N G A U D I T E D P U B L I C AT I O N ®

GIFTS • STAT IONERY • HOL IDAY • DECOR • PERSONAL CARE • GOURMET • BABY • FASHION

U.S . EDIT ION JULY 2012 $8 .00

IN PRINT AND ONLINE • GIFTWARENEWS.COM

GIFTWARE ®

Candles, Candles, Candles!Fair Trade Companies Personalized Products

NSS Recap

Virginia Candle Company

Roman, Inc.

San Francisco Music Box Company

Biedermann & Sons, Inc.

NEWS

AtlantaCharlotteColumbusDallas Denver

Las VegasLos AngelesMinneapolisNew York Orlando

PhiladelphiaPhoenix OasisSan FranciscoSeattle

be seen at these markets with sales-generating bonus distribution

Complete and comprehensive market coverage throughout the year, including the gift, home, craft and souvenir industries.

Sell before the shows:Giftware News’ Show of Shows issue reaches the entire circulation of more than 20,000, just when buyers are planning show visits.

Sell during the shows:Thousands of bonus copies of the Show of Shows issue reach buyers with distribution in key areas of the shows.

Sell after the shows:Each edition of the Show of Shows issue reaches buyers for anentire market season with our reader service card bound into each issue.

Show of Shows issues are published in June and December.

Whether or not you are an exhibitor at the shows, Giftware News print and online magazines can serve as your booth or showroom.

Contact your Giftware News representative for complete details. 800/229-1967

show Coverage you Can depend onin print and online

paddyWax

Collectables america

Mechanical Requirements

Standard Width Depth

Full Page Bleed ...............................9.25” .................. 11.0625”Full Page (final trim size) ...............9 .......................... 10.8125Full Page (non bleed) .....................7 ................................... 102⁄3 Page Vertical .............................4.625 ............................ 101⁄2 Page Horizontal ........................8 .............................. 4.6251⁄2 Page Vertical .............................4.5 ....................... 11.06251⁄2 Page Island ................................4.625 ....................... 7.3751⁄3 Page Square ..............................4.625 ....................... 4.8751⁄3 Page Vertical .............................2.25 .............................. 101⁄4 Page Vertical .............................3.375 ....................... 4.875Cube .............................................4 ..................................... 4Big Impact .....................................4 .................................. 5.5

Production Data

Cancellations are not accepted after closing date. Binding Method: Perfect bound. Printing: Web Offset. Film Charges: Prepress cost of $200 for copy dot scan and match print. Standard page layout: Keep live matter .375” from all trim sides. All material stored for one year only. Please include a SWOP certified proof generated from the files supplied to us. Without this proof we will not be held responsible for color.

Billing PolicyAgency commission is 15 percent of gross billing allowed to recognized advertising agencies on space, color, bleed and posi-tion, provided account is paid net 45 days. Publisher reserves right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. It is crucial for materials to arrive on or before the material due date indicated on the editorial calendar and rate page in the media kit. Please call the ad production department if you need extra time for a late arrival date. Do not contact the sales representative.

E-mail ads to [email protected]. If you have production questions, call 800/229-1967, ext. 242 or 233.

Please provide materials in the following formats: •Pleasesupplyyouradcompletedwithnochanges

necessary. •Pleasemakesureyouradisthepropersize. •WeacceptadsinPDFformat. •PDF 1/4 Transparancy Not Recommended. If PDF

comes in with the above, Talcott will not be responsible for any errors to the ad. •Pleasemakesuretheeffectiveresolutionis300DPI

or better. •Pleaseincludeorembedallfontsandimages. •PleasemakesureyouradisinCMYK.

1/2 Horiz

1/3 Sq

1/2 IslFull Std Page

1/4

1/2 V

1/3 V2/3 V

BigImpact Cube

Giftware News•233NMichiganAve.,Suite1780•Chicago,IL60601 312/849-2220•800/229-1967•FAX312/849-2174• giftwarenews.com

Sisters’ Gourmet

PRINT AD SPECIFICATIONS

CALL YOUR GIFTWARE NEWS REPRESENTATIVE 800-229-1967

TO RESERVE ADVERTISING SPACE:Bonnie Bomhack

800/229-1967, ext 243 • [email protected]

Joanne Fallon800/229-1967, ext 251 • [email protected]

Susan Tucker800/683-9869 • [email protected]

FEBRUARY

• Candles & Scented Products • Bath & Body• Jewelry • Fashion Accessories• Mother’s Day• Outdoor Living

MAY

• Halloween• Barware & Cocktail Accessories• American Made• Personalized Products• Pets• International Shows

Giftware News 2013 Editorial CalendarMARCH/APRIL

• Wedding• Tabletop & Dinnerware• Crystal & Glass• Father’s Day• Graduation• HomeFashion Accessories• Frames• Stationery Plus Products• Greeting Cards• Casual Entertaining

Show Preview of Tabletop ShowsShow Preview of National

Stationery Show Show Preview of Highpoint Market

JUNE

• New at Summer Shows• Holiday Trends• Inspirational Words• Handcrafted• Christmas • HomeFashion Accessories

Preview of Shows from June 2013 to December 2013

Summer Markets Special Distribution

JANUARY

• Plush & Toys• Nature-Themed Gifts• Holiday Décor & Ornaments• Travel Accessories• Social Media• Collegiate• Home Fashion Accessories

Show Preview of Dallas, Atlanta and NY Shows

Editorial Deadline 11/13/12Ad Closing 11/20/12

Materials Due 11/26/12









EDITORIAL

t h e i n d u s t r y ’ s l e a d i n g a u d i t e d p u b l i c at i o n ®

Gifts • stat ionery • hol iday • decor • Personal care • Gourmet • BaBy • fashion

u.s . edit ion February 2013 $8 .00

GIFTWARE ®

VIETRI

Unicorn Studio

Tyler Candles

NEWS

cinda b

®

In PrInt and OnlIne gIftwarenews.cOm candles

outdoor livingMother’s day

Fashion accessoriesJewelry

Camille Beckman

FC_GWN_Finaledit.indd 1 2/1/13 8:48 PM

AUGUST

• Jewelry• Fashion Accessories• Plush/Toys• Travel Fashion Bags• Personalized Products• Home Office• Christmas Ornaments

Show Preview of the New York International Gift Fair

DECEMBER

• New at Winter Shows• Holiday Trends• Inspirational• Handcrafted

Show Preview of January 2014 to June 2014 Shows

Bonnie Bomhack800/229-1967, ext 243 • [email protected], AL, AZ, CO, FL, HI, IA, ID, IL, IN, KY, LA, MI, MN, MO, MS, MT, NE, NV, NM, ND, OH, SD, TX, UT, WI, WY

Canada,

Joanne Fallon800/229-1967, ext 251 • [email protected]

GA, KS, OK, TN, CA, WA, OR

Susan Tucker800/683-9869 • [email protected], DE, NJ, NY, MA, MD, ME, NC, NH, PA, SC, RI, VA,VT, DC, W VA, Europe

Giftware News 2013 Editorial CalendarSEPT/OCT

• Candles & Accessories• Bath & Body• Tabletop & Dinnerware• Crystal & Glass• Wedding• Gifts for Men• Home Fashion Accessories

Show Preview of High Point Market and Tabletop

JULY

• Color Preview • Cottage Chic• Candles & Accessories• Bath & Body• Holiday Paper• Products & Gift Wrap• Eco Products

Show Preview of Atlanta

NOVEMBER

• Valentines Day• Easter• Impulse Items• Special Market & Show Report• American Made• International Shows• Pets• High Point Review



Editorial Deadline10/01/13Ad Closing 10/15/13








CALL yourGiftware News

representAtive 800/229-1967

to reserve Advertising spACe:

EDITORIAL

Ad Rates 3mos. 6mos. 12mos. Leader Board $2,380.00 net $4,590.00 net $8,500.00 netSkyscraper $1,912.50 net $3,697.50 net $7,225.00 netMedium Box Ad $1,650.00net $2,995.00 net $5,575.00 net

Medium Box300 x 250

Button Banner120 x 90

Skyscraper Banner

120 x 600

HtML: HTML code cannot exceed 15K.

Flash:Website Ads onlyAll flash media must be submitted in version eight or higher with an embedded URL. The original flash file is preferred.

Image Rotation:Maximum of five creatives in rotation per campaign.

Rich Media: Rich media accepted upon approval.

Rates ..................... 2 Weeks .......4 WeeksLeader Board Banner ............ $695 .................$995Block Ad .............................. $695 .................$995Full Banner .......................... $595 .................$875Skyscraper Banner ..........................................$895Other opportunities available upon request

E-Weekly Newsletter:

JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctober NovemberDecember

Materials due 12/21/12Materials due 1/20/13Materials due 2/23/13Materials due 3/23/13Materials due 4/20/13Materials due 5/18/13Materials due 6/22/13Materials due 7/20/13Materials due 8/17/13Materials due 9/21/13Materials due 10/19/13Materials due 11/20/13

Ad closing 12/14/12 Ad closing 1/13/13 Ad closing 2/17/13 Ad closing 3/16/13Ad closing 4/13/13 Ad closing 5/11/13 Ad closing 6/15/13Ad closing 7/13/13Ad closing 8/10/13 Ad closing 9/14/13Ad closing 10/12/13 Ad closing 11/13/13

online Advertising Deadlines 2013

Banner Ad SizesLeader Board BannerDimensions: 728x90File Size: 30K or lessLoop Limit: 5 Loop Limit

Block AdDimensions 480 x 320File size: Under 100KLoop Limit 5 Loop Limit

Skyscraper Banner Dimensions: 120x600File Size: 35K or lessLoop Limit: 5 Loop Limit

Medium BoxDimensions: 300x250File Size: 35K or lessLoop Limit: 5 Loop Limit

Leader Board Banner728 x 90

Once a week, Giftware News’ e-newsletter is delivered to the in-boxes of gift and accessory retailers, manufacturers, wholesalers and other industry subscribers. This free weekly electronic newsletter provides readers with late-breaking industry news, tradeshow information and trend updates.

E-newsletter banner ad specifications• Ad materials are needed five business days prior to going Live.• 35K maximum file weight for all sizes• gif, jpg or animated gif files accepted• If animated: maximum of four loops/gif format required• Flash not allowed

Advertiser also should submit backup text ad (headline of seven words maximum, plus text of up to 40 words)

Block Ad480 x 320

file size is 100K

website & e-newsletter

Custom E-BlastsAn e-blast is a digital version of direct mail that is sentto a targeted audience and offers complete flexibility inmessaging and timing. Advertise your product or send amessage with compelling graphics and include your owncall-to-action — delivered right into the retailers’ in-boxes. 1x: $1,750 net 2x: $1,500 net 3x $1,095 netSpecifications: We accept the following file types: .gif, .jpg/.jpeg and .pdf.Images should be no larger than 900 x 700 pixels wide and 72 dpi.You can also provide a completed HTML document or provide a URL if hosting on your end.There is no limit to the number of active links within blast.

The Giftware News InsiderA special online preview of the current print ads included in Giftware News delivered to retailers’ in-boxes.

Retailers will get an advanced look at the latest product offerings and advertising in Giftware News via our Giftware News Insider digital catalog.

Each Giftware News Insider will reach retailers in advance of our print edition and will have a link to your website. Retailers will receive your sales message faster and can place orders or forward your ad to key decision makers. If you advertise in our print issue, your ad will be seen in the Giftware News Insider.Visit our link on GiftwareNews.com

Giftware News Digital Magazine — GGDGift, Gourmet & Décor (GGD) is a monthly digital magazine that is emailed directly to the retailer’s in-box. It brings the combined editorial of our highly qualified team and offers many cross merchandising ideas and ways to resource new products and trends.

Advertising Rates: Standard Page: $1,500 net½ Standard Page: $1,000 net1/3 Standard Page: $750 net

Giftware News Insider and GGD advertising opportunities:• Audio — Create a sales message to increase the

effectiveness of your ad and a call to action. $250 net – submit audio in an mp3/mp4 format. If you cannot submit in mp3/mp4 format or only have audio in another format, we can convert your audio into mp3/mp4.

• Video — display your products or show room in an active setting to increase awareness of your product and sales.

• Catalogs — embed your catalog into your ad to create a powerful sales opportunity. Your catalog will have a direct link into your website. You may also embed audio and visual media display into the catalog to increase the effectiveness.

Audio: $250 net – submit audio in an mp3/mp4 format. If you cannot submit in mp3/mp4 format or only have audio in another format, we can convert your audio into mp3/mp4.

Video: $850 net - submit videos in a flash format .flv. If you cannot convert them or only have videos on YouTube, we can convert videos into flash/.flvVisit us today at GGDplus.com

NEWSGIFTWARE

E-advErtising & digital MagazinE

presents

A digital magazine Gift, Gourmet & Decor

Fringe StudioPaddyWax RoomMates

A resource for fresh ideas, trends, new products,merchandising and market previews.

composeD by Giftware News maGaziNe aND talcott publishiNG www.GGDplus.com

september 2012

Giftware News®

THE

GIFTWARE NEWS INSIDER

TALCOTTDIGI.COM

230 Fifth Avenue NY Marketcenter

A Cheerful Giver

ABC Kids Expo

Apple Pie Jewelry

Biedermann & Sons

Bridgewater Candle Company

Camille Beckman

Candle Warmers Etc.

Clear Solutions

Collins Painting and Design

Country House Collection, The

Dadant & Sons, Inc.

Dallas Market Center

Epic Products, Inc.

Flaunt by Faith Nicole

Folkmanis, Inc.

Ganz

George Little Management

Gift & Home Trade Association

Gift for Life

Giftlogic

Giftware News/Retailers Market Source

Glass Eye Studio Corp.

Grace Management

GRASSLANDS Road

Greenleaf

Heartstrings

Helen Brett

ICU Eyewear

Jeremiah Junction

Joan Baker Designs

Kameleon Sterling Silver

Kurt Adler

Mad Bags

Messe Frankfurt

Midwest

Nashville Wraps

Northern Light Candles

OASIS

Oddity, Inc.

Primitives By Kathy

Rolf Glass

Roman, Inc.

San Francisco Music Box

Sawdust City

STAPLES

Swan Creek Candles Co.

Thai Trade Center

Tyler Candle Company

Virginia Candle Company

Vizini

Wild Hare Designs

Las Vegas Asia Expo

EACH GIFTWARE NEWS INSIDER WILL REACH YOU IN ADVANCE OF OUR PRINT EDITION AND WILL HAVE A LINK TO

THE SUPPLIER’S WEBSITE. WATCH FOR THE PRINTED EDITION WHICH WILL BE ARRIVING SHORTLY FULL OF ADDITIONAL

NEW PRODUCTS AND TREND INFORMATION

INNOVATION AT WORK… THE GIFTWARE NEWS INSIDER –

CLICK HERE FOR YOUR SPECIAL PREVIEW!

WWW.GIFTWARENEWS.COM

®JULY 2012

NOW YOU CAN GET AN ADVANCED LOOK AT THE LATEST PRODUCT

OFFERINGS AND ADVERTISING IN GIFTWARE NEWS VIA OUR GIFTWARE

NEWS INSIDER DIGITAL CATALOG.

SEE

INSIDE

FOR JULY

SHOWS!

LOOK BOOK

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