Gilbert Haury Matt Wieber

Real Time Marketing #1

• Campaigns are a defined series of activities, tactics and channels that often revolve around a common theme

• Too rigid-not keeping up with customer demands and technology

• Short lived• 2013 Prediction: Real life

communications will help consumer become instantly engaged with brands

• Marketing will become based more on speed rather than planned ahead campaigns

MARKETING BECOMES MORE ACCOUNTABLE FOR REVENUE GENERATION #4

• A recent study found that 73% of executives dont believe marketing drives revenue and demand

• 2013 Prediction: That will change• Marketing will become measured

based on lead generation and traffic

• Will further optimize processes that directly impact sales growth

BE MOBILE OR FALL BEHIND #6

• Recent study shows 9/10 global marketers are mobile

• Only 1/5 runs mobile marketing tactics in an integrated campaign

• 2013 Prediction: Mobile campaigns on the rise

EMAIL LIVES ON #12

• Email not dead• 2013 Prediction: Will become more

personalized, relevant and targeted based on real-time data

• Less "Batch and Blast"• Will result in maximized effect of

each email and generate more qualified leads

MARKETERS EMBRACE ‘SMART’ CONTENT

• Amazon, youtube, ebay, apps...store displays?

• Personalized messages• Right audience, right time

Is Netflix accurate for you?

MARKETING SPEAKS LIKE A HUMAN

• Companies will develop a personality through storytelling

• Corporations become less “faceless” and the trust between companies and consumers continue to grow

P&G

MARKETING GETS GAMIFIED

•Not product placements and ads inside games, turn marketing into a game

•Farmville: send gifts, crops die if you don't return

•Bidding on ebay over buying off Craigslist

•My coke rewards, Nike+, Biggest Loser video games

A PICTURE IS WORTH 1000 WORDS

• Instagram,Pinterest, Tumblr• We can assess info faster visually