AEGIS MEDIA | GILLETTE POWERED BY ADCADE

GILLETTETHE OFFICIAL SHAVE OF THE NFL

USER EXPERIENCE

Through their partnership with the NFL, Gillette asks the

user to test their precision by flicking a football through a

field goal. Upon expanding, an instructive banner appears,

explaining the challenge. The user must direct their kick

taking wind speed and direction into consideration, and

is given three opportunities to score. Once completed,

the unit flips to reveal the Gillette Fusion ProGlide product

lineup, including razors and shave gels. Highlighted is

the ProGlide Power Razor and the user can learn more

about the Gillette Fusion ProGlide Razor by clicking on

highlight points. As well, the user can shop for the products

by finding the nearest retailer.

AEGIS MEDIA | GILLETTE POWERED BY ADCADE

USER EXPERIENCE

UPON EXPANDING Instructive banner appears before fading after a few seconds.

MAIN SCREEN Waiting for user interaction, menu shows wind direction and speed.

USER PARTICIPCATION Menu automatically collapses when the football is flicked by the user.

USER EXPERIENCE

AEGIS MEDIA | GILLETTE POWERED BY ADCADE

CHALLENGE COMPLETED Instructive banner appears before fading after a few seconds.

LINEUP SCREEN Informative screen highlighting the products with a CTA to find in store.

PRODUCT HIGHLIGHTS Information call-outs on the featured Fusion ProGlide razor.

AEGIS MEDIA | GILLETTE POWERED BY ADCADE

 1 –  Wind Speed & Direction Indicators

2 – Shop Button

3 – Menu Collapse Button

4 – Opportunities Remaining

5 –  Social Sharing Buttons

6 – Close Button

7 – Return to Game Button

8 – Product Highlights

9 – Retail Locator Button

KEY ELEMENTS