+Girls On The Run Chandler WickeTorri LevyKevin Coombs

+Video

http://www.youtube.com/watch?v=9xZbda0OGXc

+Introduction

“We run the show” Learn, dream, live run #WeRunTheShow Girls on the run promotes a lifestyle of respect and

healthy living “We inspire girls to be joyful, healthy and confident

using a fun, experience-based curriculum which creatively integrates running”

+Research

1. Primary/informal research 2. Current sponsorships: Tucson Medical Center,

marathons, local companies, Secret deodorant, Gamma Phi Beta, Garmin and Athleta

3. Social media 4. Girls On The Run Interview

+SWOT Analysis

+Planning

Increase/Retain the number of coaches, assistant coaches, and volunteers

Have a stronger presence on social media Expand throughout Tucson 10 thousand dollar budget

+Schedule

+Appreciation Dinner Invitation

+Action and Communication

Utilizing the diffusion theory Increase traffic on social media Increase in volunteers Press release Questionnaire/flyers

+Twitter Page

+Facebook Page

+Evaluation

Local newspapers Amount of likes and attention we receive through social

media Volunteer Forms Retention rate at future events If retention rate is high, our efforts will be

a success

+Survey Questionnaires

1. Name:

 2. Age 

 3. Job status:

 4. What is your previous volunteer experience?

5. Have you heard of Girls on the Run before?

Girls on the Run is a non-profit organization that “is a positive youth development program which combines an interactive curriculum and running to inspire self-respect and healthy lifestyles in pre-teen girls.”

 6. Would you be interested in getting involved with Girls on the Run?

1. Name: 2. Age:  3. Job:  4. How do you get your news

is it primarily from social media or through other outlets? 

5. What social media outlets do you use most often? 

6. How many times per day do you check your social media?

Volunteers Social Media Use