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GITEX CLOUD CONFEXOFFERING CLOUD USERS KNOWLEDGE-AS-A-SERVICE

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10 - 11 October 2011Sheikh Maktoum Hall, Dubai InternationalConvention and Exhibition Centre

INTERNATIONALSPEAKERS

20+ INFORMATIVEBUSINESSSESSIONS

EXCLUSIVENETWORKING

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PLATINUM SPONSORSDIAMOND SPONSOR

KNOWLEDGE PARTNER SUPPORTED BYSILVER SPONSORS

GOLD SPONSORS

GITEX CLOUD CONFEX 2011

CLOUD CONFEX OVERVIEWCloud Computing and its components have been celebrated and at the same time hotly debated. Cloud is still in its development stage with a surge of new vendors and concepts.

In terms of regional growth, system infrastructure services (IaaS) are approximately $ 7.5m and Application Services (SaaS) are roughly $ 200m in the Middle East and Africa region and overall are growing at a pace of over 40% for IaaS and over 16% for the SaaS segment.

In the follow-up to the successful GITEX Cloud Confex, of 2010, GITEX Cloud Confex 2011 will continue to examine the most current and important trends and issues facing the increasingly pervasive Cloud and Virtualisation landscape.

During this two day conference, you will hear from world class speakers that will present the latest in SaaS, PaaS, IaaS and DaaS services while discussing the ever-present issues of Business Continuity and Disaster Recovery, Enterprise Applications, Mainframe Platforms, Information Intelligence, Security and Compliance, Storage and IT Management, Technology Directions and Innovation, Multi-Tiered Storage and Automation, Virtualization and many other areas of critical focus concerning the Cloud.

SECTORS❙ Public Sector/Government ❙ Conglomerates❙ Oil and Gas❙ Banking and Finance❙ Healthcare❙ Education❙ Hospitality❙ Manufacturing❙ Transport and Logistics❙ Telecommunications❙ Retail/FMCG

Peder UlanderVP Cloud Platforms GroupsCitrix

Arthur BaumannVP International SalesAvira GmbH

Jeremy FosterHead of Government& Industry RelationsEricsson Middle East

INTERNATIONAL SPEAKERS20+

WHO SHOULDATTEND❙ Chief Information Officers ❙ Chief Technology Officers ❙ VPs of Technology ❙ Chief Security Officers❙ IT Directors and Managers ❙ Network Managers ❙ Infrastructure Managers ❙ Datacenter Facilities

Managers & Engineers ❙ IT Audit Directors/Managers

Register online @ gitex.com/cloudFor more information or to register contactSheila Baranda at +971 4 308 6473 or [email protected]

Alfonso Di IanniSenior VP, EasternEurope CIS, MEA RegionOracle

Bojana BellamyDirector of Data PrivacyAccenture

Bowman HallWorldwide Cloud ComputingClient Engagements DirectorIBM

Bulent TeksozChief Security StrategistMiddle East & North AfricaSymantec

Jim JacksonVP Enterprise Hewlett-Packard

Illyas KooliyankalChief Information Security OfficerAbu Dhabi Securities Exchange(ADX)

Jan WildeboerEMEA Open SourceEvangelistRed Hat

Dr. Khaled A ElamrawiRegional Director - EnterpriseSolutions & Services, ME RegionIntel

Ahmad AlmullaVP, IT Dubai AluminiumCompany Limited

Gene PhiferManaging VPGartner Research

Mark ChabanDirector, Private Cloud& DataCenter, ME & Africa Microsoft ME & Africa

Nicolas de KouchkovskyCMOAlcatel Lucent

Paul AllenPartnerDLA Piper

Sajid LokhandwalaVP IT Infrastructure& OperationsEmirates NBD

Santosh ShettyOperations & IT ServicesManager, Enterprise ITAl Futtaim Group

Stuart SimmsVP International CorporateDevelopment & Cloud ServicesRackspace Hosting

Chuck HollisVP Global Marketing &Chief Technology OfficerEMC Corporation

Ramesh Krishna BhandariBusiness Development SpecialistEtisalat

Ronald RaffenspergerDirector of CoreNetwork MarketingHuawei

Steve DietchVP, Cloud Solutions& InfrastructureHewlett-Packard

Vincent LavergneTechnical DirectorSouthern EMEAF5

Cyril VoisinChief Cloud & SecurityAdvisor, GulfMicrosoft Gulf

Chris BridglandSenior Director EMEA RSAArcher business unitRSA

Deepak NarainSenior Technology ConsultantVMware

Den SullivanHead of Architectures &Enterprise, Emerging MarketsCisco

David TeklitVP, ITJumeirah Group

DIAMOND SPONSOR DIAMOND SPONSOR

BENEFITS OF ATTENDING❙ HIGH LEVEL ATTENDANCE: A foremost gathering of business and government leaders to address Cloud issues and trends in

the heart of GITEX❙ INDUSTRY VISIONARIES: Top-notch industry leaders come together to discuss and debate on the hottest topics❙ KNOWLEDGE TRANSFER: Gain valuable insight and knowledge in deliverables and takeaways with a focus on cloud security,

platform distinctions, regulatory elements of cloud and newest platform offerings❙ UNPARALLELED NETWORKING OPPORTUNITIES: Network with key decision makers and senior executives in the technology

industry❙ DO BUSINESS: Explore new business opportunities and key partnerships with key decision-makers❙ MARKET INTELLIGENCE: Key Cloud Computing insights that your organisation must be familiar with for the future❙ ROI: Examine the capability of cloud computing to reduce cost and complexity

HOT TOPICS

ACCEPTING the cloudas a reliable platformfor business in theMiddle East

DRIVE towardsGovernance, Regulationand Compliance ofCore Cloud

BUILDING anInstant-On Businesswith Cloud Computing

KEY RISK issueswhen contracting forCloud Services

GITEX CLOUD CONFEX 2011

CLOUD CONFEX OVERVIEWCloud Computing and its components have been celebrated and at the same time hotly debated. Cloud is still in its development stage with a surge of new vendors and concepts.

In terms of regional growth, system infrastructure services (IaaS) are approximately $ 7.5m and Application Services (SaaS) are roughly $ 200m in the Middle East and Africa region and overall are growing at a pace of over 40% for IaaS and over 16% for the SaaS segment.

In the follow-up to the successful GITEX Cloud Confex, of 2010, GITEX Cloud Confex 2011 will continue to examine the most current and important trends and issues facing the increasingly pervasive Cloud and Virtualisation landscape.

During this two day conference, you will hear from world class speakers that will present the latest in SaaS, PaaS, IaaS and DaaS services while discussing the ever-present issues of Business Continuity and Disaster Recovery, Enterprise Applications, Mainframe Platforms, Information Intelligence, Security and Compliance, Storage and IT Management, Technology Directions and Innovation, Multi-Tiered Storage and Automation, Virtualization and many other areas of critical focus concerning the Cloud.

SECTORS❙ Public Sector/Government ❙ Conglomerates❙ Oil and Gas❙ Banking and Finance❙ Healthcare❙ Education❙ Hospitality❙ Manufacturing❙ Transport and Logistics❙ Telecommunications❙ Retail/FMCG

Peder UlanderVP Cloud Platforms GroupsCitrix

Arthur BaumannVP International SalesAvira GmbH

Jeremy FosterHead of Government& Industry RelationsEricsson Middle East

INTERNATIONAL SPEAKERS20+

WHO SHOULDATTEND❙ Chief Information Officers ❙ Chief Technology Officers ❙ VPs of Technology ❙ Chief Security Officers❙ IT Directors and Managers ❙ Network Managers ❙ Infrastructure Managers ❙ Datacenter Facilities

Managers & Engineers ❙ IT Audit Directors/Managers

Register online @ gitex.com/cloudFor more information or to register contactSheila Baranda at +971 4 308 6473 or [email protected]

Alfonso Di IanniSenior VP, EasternEurope CIS, MEA RegionOracle

Bojana BellamyDirector of Data PrivacyAccenture

Bowman HallWorldwide Cloud ComputingClient Engagements DirectorIBM

Bulent TeksozChief Security StrategistMiddle East & North AfricaSymantec

Jim JacksonVP Enterprise Hewlett-Packard

Illyas KooliyankalChief Information Security OfficerAbu Dhabi Securities Exchange(ADX)

Jan WildeboerEMEA Open SourceEvangelistRed Hat

Dr. Khaled A ElamrawiRegional Director - EnterpriseSolutions & Services, ME RegionIntel

Ahmad AlmullaVP, IT Dubai AluminiumCompany Limited

Gene PhiferManaging VPGartner Research

Mark ChabanDirector, Private Cloud& DataCenter, ME & Africa Microsoft ME & Africa

Nicolas de KouchkovskyCMOAlcatel Lucent

Paul AllenPartnerDLA Piper

Sajid LokhandwalaVP IT Infrastructure& OperationsEmirates NBD

Santosh ShettyOperations & IT ServicesManager, Enterprise ITAl Futtaim Group

Stuart SimmsVP International CorporateDevelopment & Cloud ServicesRackspace Hosting

Chuck HollisVP Global Marketing &Chief Technology OfficerEMC Corporation

Ramesh Krishna BhandariBusiness Development SpecialistEtisalat

Ronald RaffenspergerDirector of CoreNetwork MarketingHuawei

Steve DietchVP, Cloud Solutions& InfrastructureHewlett-Packard

Vincent LavergneTechnical DirectorSouthern EMEAF5

Cyril VoisinChief Cloud & SecurityAdvisor, GulfMicrosoft Gulf

Chris BridglandSenior Director EMEA RSAArcher business unitRSA

Deepak NarainSenior Technology ConsultantVMware

Den SullivanHead of Architectures &Enterprise, Emerging MarketsCisco

David TeklitVP, ITJumeirah Group

BENEFITS OF ATTENDING❙ HIGH LEVEL ATTENDANCE: A foremost gathering of business and government leaders to address Cloud issues and trends in

the heart of GITEX❙ INDUSTRY VISIONARIES: Top-notch industry leaders come together to discuss and debate on the hottest topics❙ KNOWLEDGE TRANSFER: Gain valuable insight and knowledge in deliverables and takeaways with a focus on cloud security,

platform distinctions, regulatory elements of cloud and newest platform offerings❙ UNPARALLELED NETWORKING OPPORTUNITIES: Network with key decision makers and senior executives in the technology

industry❙ DO BUSINESS: Explore new business opportunities and key partnerships with key decision-makers❙ MARKET INTELLIGENCE: Key Cloud Computing insights that your organisation must be familiar with for the future❙ ROI: Examine the capability of cloud computing to reduce cost and complexity

HOT TOPICS

ACCEPTING the cloudas a reliable platformfor business in theMiddle East

DRIVE towardsGovernance, Regulationand Compliance ofCore Cloud

BUILDING anInstant-On Businesswith Cloud Computing

KEY RISK issueswhen contracting forCloud Services

AGENDA - DAY 1, 10 OCTOBER 2011 AGENDA - DAY 2, 11 OCTOBER 201108:00 - 09:00Registration & Coffee

10:35 - 10:50Networking Break

15:40 – 16:00Closing Remarks and End of Day One

12:50 – 13:50Networking Lunch

09:00 - 09:05Opening Remarks by Conference ChairpersonJeremy Foster, Head of Government and Industry Relations, Ericsson

For more information or to register contactSheila Baranda at +971 4 308 6473 or [email protected]

11:50 – 12:20Riding the Waves of CloudWe will discuss how the cloud user should evaluate their cloud serviceprovider by understanding critical elements such as ❙ SLAs❙ Data Protection

Ramesh Krishna Bhandari, Business Development Specialistfor Cloud Services, Etisalat

11:20 – 11:50Making Room for The Hybrid CloudCloud computing continues to be a rapidly growing, volatile, and largely immaturemarket that is full of providers with varying degrees of service types and quality.❙ Security, liability, licensing and provider lock-in❙ "Enterprise-grade clouds"❙ Cloud Security Standards❙ Increased transparency❙ Negotiable service-level agreements❙ Hybrid IT architectures❙ Hosting critical applications and data internally

Mark Chaban, Director, Private Cloud & DataCenter, Microsoft ME & Africa

BOOK YOUR SEAT NOW!

12:20 - 12:50What’s the right Cloud for you?Cloud is the most talked-about change in IT for a generation, but sometimes it’s been hard to determine the truth from the hype. Today, cloud computing has made the difficult transition from a buzzword to credible technology, and mainstream organisations are now studying how best to exploit the cloud for their business. This session explores the following: ❙ Explore real cloud and hybrid implementations for real organisations ❙ Learn about the typical profile of a Cloud user❙ Find out how organisations are using the cloud ❙ Issues and challenges you may confront when embracing the cloud

Stuart Simms, VP International Corporate Development & Cloud Services, Rackspace Hosting

14:50 – 15:10Infrastructure-as-a-Service Revolutionising The Cloud ConceptCloud Infrastructure as a Service (IaaS) providers differentiate themselves based on the quality of their service and support. Buyers must pay close attention to these aspects, as they are among the most significant contributors to the cost and agility of the solution. We will highlight:❙ Location of back up data❙ Large data migration❙ Restrictions on Network Access❙ The options for utilizing IaaS platform and how it complies with your company’s

regulations❙ Costs associated with IaaS provider’s services

Bowman Hall ,Worldwide Cloud Computing Client Engagements Director , IBM

15:10 – 15:40Security & Governance In The Cloud – A Security Follow-UpHow are we, securely, connecting the end-user with the service❙ The cost of insecurity❙ The cloud-audit standard❙ The options between cloud and on-premise❙ Physical security of the hardware

Bulent Teksoz, Chief Security Strategist for Emerging Markets, Symantec

13:50 – 14:50POWER PANEL - Cloud Busting: Security and Privacy in The CloudOrganisations need a strategy to leverage cloud computing in a secure manner. One of the biggest challenges the CIOs face today is how to align cloud computing governance within the organisation. This impacts architectural considerations, service provider assessment criteria and the organisation's IT security infrastructure. Key points to consider:❙ Client data security is paramount: What should be implemented to prevent

breaches in your organisational data? ❙ What happens when Cloud providers merge or acquire: How will this affect the

handling of your existing data?

Moderated by Arthur Baumann, VP International Sales, Avira GmbH

Panelists include: Jan Wildeboer, EMEA Open Source Evangelist, Red Hat

Sajid Lokhandwala, SVP of IT, Emirates NBDCyril Voisin, Chief Cloud and Security Advisor, MicrosoftIllyas Kookiyankal, Chief Security Officer, Abu Dhabi Exchange (ADX)

10:50 – 11:20The Drive Towards GovernanceRegulation and Compliance of Core Cloud With many Cloud Service providers storing client data outside of client regions, jurisdictional distinctions on data have not been claimed. We discuss:❙ Security and treatment of corporate information and private information from a

regional perspective❙ Who has jurisdiction in the cloud and what happens when laws that inhibit local

companies from launching services don't seem to be enforceable to web based companies?Den Sullivan, Enterprise Architecture Director for Emerging Markets and former CIO, Cisco Emerging Markets

08:00 - 09:00Registration & Coffee

10:35 – 10:50Networking Break

15:20 – 15:30End of Conference Closing Remarks

09:05 - 09:35Keynote Presentation “Building an Instant-On Business with Cloud Computing”The world is instant. Tomorrow’s industry and government leaders will be those organisations that capitalise on technology to take time out of the equation. This session highlights: ❙ Explore better ways to run the business & government❙ Design new processes and methods to meet changing customer and constituent

demands❙ Build flexible systems that meet ever-broadening requirements❙ Interact with customers, constituents, employees and partners

more quickly, and with greater personalisation❙ Transact efficiently, effectively, and securely❙ Govern the organisation and partners to meet legal and ethical goals

Steve Dietch, VP of Cloud Solutions and Infrastructure, Hewlett-Packard

09:05 – 09:35Keynote PresentationHP CloudSystem Matrix – Get the benefits of Private CloudAbstract: HP CloudSystem Matrix is an ideal platform for private cloud and Infrastructure as a Service (IaaS) that enables you to provision infrastructure and applications in minutes rather than months, resulting in greater agility, speed, and TCO savings. Built on proven HP Converged Infrastructure with HP Cloud Service Automation software, CloudSystem Matrix offers a self-service infrastructure portal for auto-provisioning and built-in lifecycle management to optimize infrastructure, monitor applications and ensure uptime for your cloud and traditional IT. The presentation will also include best practices and examples of real-world cloud deployments.Jim Jackson, VP of Enterprise, Hewlett-Packard

10:50 – 11:50POWER PANEL - Regulatory Compliance and Jurisdiction for The CloudOne of the more critical elements of Cloud utilisation is the regional jurisdiction of data from one country to the next. We look at:❙ Multiple Jurisdictional Scenarios❙ Altering Agreements based on Regional Regulations❙ Intellectual Property Laws

Moderated by Jeremy Foster, Head of Government and Industry Relations, Ericsson

Panelists include: Ahmad AlMulla, VP of IT, Dubal Santosh Shetty, VP of IT, Al Futtaim Group Paul Allan, Partner, DLAPiper Legal Service Providers Accenture Designated Panelist TBD

13:20 – 14:20POWER PANEL - Cloud Enabled Outsourcing - New Ideas For Governance and ManagementCloud-enabled outsourcing is a new service delivery style with the promise of a "silver lining," but you still have to deal with the "cloud." We will discuss important issues such as:❙ Control over your cloud – Who is in charge of your data?❙ Leveraging SaaS to manage your private cloud❙ Cloud Automation – Is it right for your group?

Panelists include: Nicolas de Kouchkovsky, CMO, Alcatel Lucent Chris Bridgland, Senior Director of the EMEA RSA Archer Business Unit, RSA Rob Jenkins, Director, Cloud, EMEA, VMware David Teklit, VP of IT, Jumeirah Group

10:05 – 10:35Utilising the Cloud PaaS as a Service InitiativeCloud Platform as a service (IaaS) is one of the most basic and fundamental form of cloud computing service, typically includes databases, middleware and development tools, all delivered as a service via the Internet. We will gain understanding of today’s IaaS platform while considering:❙ The building and deploying of SaaS applications❙ Private Shared Services or Public Model❙ Software-as-a-Service as integral element of PaaS Alfonso Di Ianni, Senior VP, ECEMEA, Oracle

12:20 – 12:50Key Risk Issues when Contracting for Cloud ServicesMore organisations are adding cloud solutions to their sourcing strategies, but many cloud services contracts still have fundamental structural problems. CIOs, IT sourcing and other IT leaders should understand and address the risks inherent in contracting for cloud services such as:❙ Data-handling Policies and Procedures❙ Changeable Terms and in Who’s Favour?❙ Service Commitments Gene Phifer, Managing Vice President, Gartner Research

14:20 – 14:50Cloud < Dynamism Traditional IT infrastructures and processes are not agile. The adoption of cloud services – public or private – is just one initiative that can help add-in this agility. But agility initiatives – cloud, access and security, data centre consolidation – often founder on systemic problems. This session introduces the dynamic services model, an ideal IT state that allows rapid response to change, with applications, users and data provisioned in minutes,not hours or weeks.Vincent Lavergne, Technical Director, Southern EMEA, f5

14:50 – 15:20Elasticity and Scalability as Core Fundamentals of the Cloud ConceptWe look at why key conditions that must be met for the cloud environment to work with user confidence and efficiency such as:❙ Having their cloud platform grow and evolve, or be scalable along with their

company’s needs ❙ Having the ability to adjust to fluctuations in real time conditions

or always be, readily, elastic. Speaker to be determined, Hewlett-Packard

09:35 – 10:05Going Directly To CloudLarger and more traditional IT organisations are struggling to transition to an IT-as-a-service model. At the same time, smaller and more nimble IT groups have the potential to get there far more quickly - and see the benefits far sooner.Please join Chuck Hollis, EMC's Global Marketing CTO, as he shares the key transitions going on in IT organisations, and the lessons learned that can help accelerate your transition to an IT-as-a-service model.❙ Making the case for an ITaaS model to executive management❙ The new organisational model for ITaaS delivery❙ Tips and techniques for accelerating the transition Chuck Hollis, Global Marketing CTO, EMC

10:05 – 10:35Creating the Everywhere organisationEmployees are increasingly "mobilizing" themselves, while IT organisations are confronting the challenge of integrating Cloud Computing into their strategies. This topic emphasises on: ❙ How IT can leverage Cloud Computing and advances in mobile communications

to create an "Everywhere organisation". ❙ How organisations merge the best of IT and Communications Technologies

to become leaner, faster and more agile, improving not only employeeproductivity but also the operation of the entire organisation.Ronald Raffensperger, Director of Core Network, Huawei

09:35 – 10:05The Cloud - "Yesterday, Today and Tomorrow"Understanding the technology and architectures behind cloud services that defined the space, amazon, Facebook, Rackspace, Zynga, and Skype.❙ The difference between server virtualization and cloud and how organizations

need to think about this as they build for the future❙ Impact of these architectures on applications: scale up vs scale out❙ Case studies examined❙ State of the market: yesterday, today and where is it going (home grown

architectures, the fight for the platform, and impact of PaaS) Peder Ulander, VP of Product Marketing,

Cloud Orchestration, Citrix

11:50 – 12:20Cutting into the CloudThe future of Cloud Computing will witness many developers offering cloud services to specification for clients interested in simplified and cost-friendly platforms that will, in many cases, operate under a payment per consumption model. Key points, of which, are:❙ Why Cloud Computing and what’s holding it back❙ Intel 2015 Cloud Vision❙ Intel experience in the cloud

Dr. Khaled A. Elamrawi, Regional Director, Enterprise Solutionsand Services, Middle East region, Intel