give it legs concept to consumption model copy
DESCRIPTION
Give it legs concept to consumption model copyTRANSCRIPT
Give It Legs LLC“Concept to Consumption Model”
Phase I: Research
ConceptEvaluatio
nNiche Probing
ProtectionPrototyp
ePricing
Manufacturing
Packaging
FundingDigital
Strategy
Distribution
Promotion Consumption
Phase II: Development
Phase III: Marketing Communications
• Present Pro forma including Executive Summary & Situational Analysis
• Recommended Research Strategy (Empirical, Primary, Secondary)
Concept
• Recommend Creative Alternative Strategy
• Creative Client Placard
• Risk Analysis/Rating System
Evaluation
• Identification of Target Market Segments
• Refinement of Specific Customer Profile
• Validate Assumptions & Minimum Viable Product
Niche
• Research Competition & Pricing
• Define Total Market Share Potential
• Sales Forecasting for Fiscal Year
Probing
• Provide Legal Consulting for Intellectual Property
• Determination of Need for Protection
• Patenting, Trade Marking, Copyrighting & Corporation Formation
Protection
• Consulting on Initial Prototype Design
• Outsource Design Engineer
• Draft Blue Print
• Identification of supplier, raw materials, services
Prototype
• Set Retail Price Point from GIL Formula
• Produce Cost Analysis
• Determine Profit Margins (Raw Materials, Supplier, Inventory and Transportation/Shipping Costs - Retail Price)
Pricing
• Identification of Source: Domestic or International
• Determine Most Cost-Effective Source for Optimal Profits
Manufacturing
• Commitment to Customer Fulfillment
• Delivery & Transportation Methods
• Identify Storage/Warehouse Options
• E-Commerce vs. Retail Fulfillment
Inventory
• Determine Packaging Design & Logo
• Emphasis on Visual/Psychological Appeal
• Determine Most Cost-Effective Physical Materials for Package Design
Packaging
• Determine Go-to-Market Costs & Appropriate Funding Strategy
• Locate Venture Capital, Crowd-Funding, Angel Investors (If necessary)
Funding
• Website Development & Management
• Social Media MarketingCampaign: Set Up, Management & Content Curation
• Digital Advertising Placement & Creative Work for Facebook & Google AdWords
• Search Engine Optimization
Digital Strategy
• Locate National Direct/Retail Representatives
• Determine Need for National Sales Team
• Locate Potential Channel Partnerships for increased sales and promotion
Distribution
• Print Advertising Placement & Creative Work for magazines, newspapers, catalogues & any other forms of print
• Public Relations Campaign: Form relationships with top publications, journalists, columnists & local/domestic writers
• Coordination of trade shows and other events to promote product for sale
Promotion