give them what they want: discovering customer need with wearable technology
TRANSCRIPT
GIVE THEM WHAT THEY WANTDiscovering Customer Need with Wearable Technology
What should we build for
Apple Watch?
Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch
Voice?
Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch
Mobile?
Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch
SMS?
Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch
Laptops?
Give Them What They Want: Discovering Customer Need with Wearable Technology
What should we build for Apple Watch
Desktop?
Give Them What They Want: Discovering Customer Need with Wearable Technology
WHAT ARE THE POSSIBILITIES?
What is the market
opportunity?
Give Them What They Want: Discovering Customer Need with Wearable Technology
What is the experience
opportunity?
Give Them What They Want: Discovering Customer Need with Wearable Technology
1 2 3Continuity
Give Them What They Want: Discovering Customer Need with Wearable Technology
Voice
WHAT ARE OUR GUIDING PRINCIPLES?
Context
WHAT DO WE KNOW ALREADY?
How do we contextualize
an idea?
Give Them What They Want: Discovering Customer Need with Wearable Technology
PROCESS: GENERATE IDEAS
PROCESS: DESIGN STUDIO
Design Studio Exploration
The evolution of two ideas
[DENNIS]
TITLE TEXTWHAT COMES NEXT?
THANK YOU