give your website rock star status

1© 2014 Deluxe Enterprise Operations, LLC All rights reserved.

Brant SchmitzManager, Integrated Marketing

Deluxe

Give Your Website

Rock Star Status

2© 2014 Deluxe Enterprise Operations, LLC All rights reserved. 2

DO I REALLY NEED TO WORRY ABOUT MY WEBSITE??

If they can’t find you online,

chances are they’ll find the competition.

Short answer? Yes, especially when

you consider:

80% of users have used the

Internet to make a purchase

81% of users research

online before purchasing

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.


3 QUESTIONS TO ASK YOURSELF

Do you have a Rock Star website?

Can people find your website?

Are you getting all the traffic you can?

It’s not too late for a website revolution

resolution!


CONSIDER THIS. . .

“When looking for information to

make a purchasing decision,

89.3% of consumers go directly

to a company’s website.”

AllFacebook.com, 2012


LUCKILY THIS ISN’T YOUR WEBSITE. . . RIGHT?

20% of local searches return the wrong information

6% of listings change each month (location, hours, directions, etc.)

50% of local searches are now mobile. Can your customers find

you when they’re on the go?

CONSIDER THIS. . .


KNOW YOUR BASELINE. . .

www.deluxe.com


KNOW YOUR BASELINE. . .


3 QUESTIONS TO ASK YOURSELF IN 2015





resolution!


12 STEPS

TO A

WEBSITE THAT ROCKS

Fill the seats

Timbuktu

Personal Stylist

Capital F

Back Seat Drivers

Newspapers

You want me to do what?

The Turtle and The Hare

Trust Me. . .

Well my mother’s neighbor’s cousin’s wife said. . .

Know your code

Charlie Chaplain


1. KNOW YOUR TARGET AUDIENCE

Tailored content performs better


2. MULTIPLE POINTS OF CONTACT

Don’t keep your

customers

guessing


3. CONSISTENT VISUAL BRANDING

Gives you a

professional and

legitimate

appearance


4. MAKE PAGES EASY TO SCAN

We are creatures of

habit. We read a

certain way.


5. MAKE SITE EASY TO NAVIGATE

Not finding what

they are looking

for drives

customers away


6. KEEP IMPORTANT INFO ABOVE THE FOLD

Can’t count on consumers to scroll

Summary of services or products

Examples of product or service

Business Name & Logo

Call to Action

Reinforce credibility and “why buy” or “why choose” us

What you do or offer

Navigation with clear headings

Special Offers


7. HAVE CLEAR CALLS TO ACTION

Don’t make customers guess: Tell them what

you want them to do!


8. ENSURE YOUR SITE LOADS QUICKLY

Customers are impatient — they won’t

wait forever

Loading...


9. DEVELOP CONTENT THAT BUILDS CREDIBILITY AND TRUST

Customers seek assurances — especially

online


10. INCLUDE SOCIAL MEDIA SHARING

Increases your authority,

builds community


11. OPTIMIZE TITLE AND DESCRIPTION TAGS TO IMPROVE SEARCH

Where you appear in search

results has a direct

correlation to sales

Title Tag: Descriptive, keyword-rich,

specific – key contributor to rank

Meta Description: Keyword rich, explains

what website is about

Meta Keywords: Match to search terms

Robot Tags: Control how site is crawled

Title Tag

Title Tag

Title Tag

Meta Description

Meta Description

Meta Keywords


12. GOOD BALANCE OF TEXT AND IMAGES WITH TAGGING

Remember, images

are searchable and

crawable too

H1 Tag

H2 Tag







resolution!


3 STEPS

TO GETTING YOUR WEBSITE

FOUND

5 Feet Away

Google we salute you

Yellowpages 2.0


1. CREATE A MOBILE SITE

130 million+ smartphone users will search for

local products and service providers this year


MOBILE SEARCH IS LOCAL SEARCH

50% of

local search

is mobile

Neustar Localeze 15miles, March 2013

This means that digital searching is dominating

consumer behavior

http://www.localsearchstudy.com/local_search_study_2013.pdf


MOBILE INFLUENCES THE LOCAL EXPERIENCE

88% of smartphone owners use it to find local businesses

Keynote, 2012

Neustar Localeze 15miles, March 2013

78% of Mobile Searchesend in a purchase

http://www.keynote.com/docs/reports/Keynote-2012-Mobile-User-Survey.pdf

http://www.localsearchstudy.com/local_search_study_2013.pdf


2. CLAIM YOUR BUSINESS LISTING ON GOOGLE

People search

with Google —

this is how they

will find you


YOUR GOOGLE LISTING


3. GET LISTED IN ONLINE DIRECTORIES

Directories are the Yellow Pages of the Internet


SEARCH ENGINES

& CONFUSION

Search engines like

Google use a method

similar to our example

They “crawl” millions of sources looking to gain

confidence on where, when, and what

If they are more confident, you move up in rank

Confusion in the Name, Address and Phone area

causes the biggest problems (aka citations)


SCANNING YOUR ONLINE PRESENCE:

A BUSINESS EXAMPLE

www.deluxe.com


ARE YOU BEING FOUND ON DIRECTORIES? Using the Deluxe online presence scan

This Goodfella’s Pizzeria can get an

instantaneous analysis

Including links directly to each


CONFUSION

Each error can cost you

rankings

It’s not good enough to

be “close” in this game

Missing online presence

is a lost opportunity

This is an ongoing

problem that requires

constant attention





Are you getting all the traffic you

can?


resolution!


THAT WAS THEN…

Digital Marketing = Having a Website

WEBSITE


THIS IS NOW…

Digital Marketing = Multiple Tools Working in Unison

PUBLIC RELATIONS

SOCIAL MEDIASEARCHMARKETING

EMAILMARKETING

DIRECTORYLISTINGS

BLOGGING/CONTENT

WEBSITE


LETS FOCUS ON A FEW. . .

SOCIAL MEDIASEARCH

MARKETING

WEBSITE

EMAILMARKETING


SEARCH ENGINE MARKETING

PPC

PPCSEO


EMAIL MARKETING

Can generate ROI

of $40+ for each

$1 spent

Builds customer

lists

Integrates with

social media


BUT. . .DOES EMAIL MARKETING STILL WORK?

On average, companies are currently attributing 23% of

their total sales to the email marketing channel,

compared to 18% in 2013. Econsultancy Study, March 2014

According to Return Path


WHY SEND AN EMAIL?

Emails build relationships,

retention and loyalty

Talk about your company

Stay in front of your audience

Educate/entertain

Establish yourself as an expert

Sell your products & services


HOW EMAIL MARKETING

HELPS YOUR BUSINESS

Easy to Use

Requires no technical expertise

Fast & Results Oriented

Create an email in minutes

Drive visits to your website and physical location(s)

Real-time reporting on opens, clicks, and more

Affordable

Low cost (FREE!) way to reach many customers

High ROI


SOCIAL MEDIA MARKETING


SOCIAL MEDIA + COUPONS?

96% of Shoppers have used a coupon in the last 3 months

1.35 Billion monthly active users on Facebook

That’s a lot of potential business…


SOCIAL MEDIA + COUPONS?


DELUXE SOCIAL COUPONS


Brant SchmitzManager, Integrated Marketing

Deluxe

THANK YOU!

Website Hosting & Design

Search Engine Marketing

Email Marketing

Social Media Marketing

WWW.DELUXE.C

OM

give your website rock star status

Technology

online isnt

internet users research

local searches

online bef

short answer

deluxe enterprise operations

month location

reasons small businesses