Giving    Good    Face(book)  

Facebook  is  ranking  you.    Be  on  top.      

Projected    relevance  

   Good  EdgeRank  can  provide  5x  the  exposure.  

U  W  D  

U  =  Affinity  b/t  viewer  and  creator  W  =    Weight  (Comment,  Like,  Tag  etc)  D  =  Time  Decay  

EdgeRank=  

Ask  for  Likes,  Comments,  and  Shares  

Being  boring  is  a  sin  

You  must  connect  

Evenings    Weekends        

VS.  

Photo    Text      Video          Links  

Pass  the  megaphone  

1,000+  Endorsed  

Impressions  

2-­‐10  new  visits  to  site  

Step  1:  Set  up  Facebook  Domain  Insights  Facebook.com/Insights  

Step  2:  Build  Programs  to  Encourage  Sharing  

$5.30  value  of  post-­‐Xcket  purchase  Facebook  post    

$8.00  When  if  customer  posts  where  they’re  si[ng  

Source:  New  York  Times;  EventBrite  

Can’t wait to see this!

Boost  Your  EffecXveness  

16%  

Page  Like  Ad  

App  Usage  Ad  Event  RSVP  Ad  

Sponsored  Story  Video  Ad  

Sponsored  Story  Engagement  Ad  

Standard  Ad  

10  Takeaways  

1.  Understand  how  Edgerank  works  2.  Ask  for  Likes,  Comments,  and  Shares  3.  Being  boring  is  a  sin  /  You  must  connect  4.  Schedule  posts  in  the  Facebook  tool  5.  Test  the  impact  of  Xme,  day,  and  post  type  6.  Build  tools  to  ‘Pass  the  Megaphone’  7.  Use  Facebook  Domain  Insights  8.  Facebook  ads  massively  increase  your  reach  and  

effecXveness  9.  Test  various  Facebook  ad  formats  10.  Understand  Facebook  ad  analyXcs  

Thank  You!      

Erik  Gensler  erik@capacityinteracXve.com  www.CapacityInteracXve.com  Facebook.com/CapacityInteracXve  @DMBootCamp4Arts