giving readers what they want... or is it pandering?
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Giving readers what they want... Or is it pandering?. Giving readers what they want... Or is it pandering?. Many news hacks insist that only they know what’s best for readers/viewers: . Giving readers what they want... Or is it pandering?. - PowerPoint PPT PresentationTRANSCRIPT
Giving readers what they want...Or is it pandering?
Giving readers what they want...Or is it pandering?
Many news hacks insist that only they know what’s best for readers/viewers:
Giving readers what they want...Or is it pandering?
Many news hacks insist that only they know what’s best for readers/viewers:
“This business of giving people what they want is a dope pusher’s argument. News is something people don’t know they’re interested in until they hear about it...” Reuven Frank, former prez of NBC news
How’s that attitude working out?
How’s that attitude working out? The combined viewership for the
ABC, CBS and NBC evening newscasts dropped 2%, to 22.1 million in 2012, resuming the downward trajectory of nearly three decades.
Network news has lost nearly one million viewers/year for 30 years: Pew Research Center for Excellence in Journalism
So what do readers want?
So what do readers want? They’re in a big hurry
So what do readers want? They’re in a big hurry They have short attention spans
So what do readers want? They’re in a big hurry They have short attention spans They want stories that personally
connect... craft stories that focus on the reader rather than on the newsmakers: what does it mean to ME?
So what do readers want? They’re in a big hurry They have short attention spans They want stories that personally
connect... craft stories that focus on the reader rather than on the newsmakers: what does it mean to ME?
But they also want stories: real narrative dramas starring real people
So what do readers want? They’re in a big hurry They have short attention spans They want stories that personally
connect... craft stories that focus on the reader rather than on the newsmakers: what does it mean to ME?
But they also want stories: real narrative dramas starring real people
“Innovate or die.” Richard Curtis, ex- USA Today
Sarasota Herald-Tribune
Owner: The Halifax Media Group “The group consists of 36
newspapers and affiliated websites, published in five states in the Southeast. Halifax Media’s strategy is to invest long-term capital in quality companies positioned in strong markets that are closely connected to the community.”
Halifax Media Group
Sarasota Herald-Tribune
Formerly owned by the New York Times Company, a New York Stock Exchange listed public company. NYT bought the Sarasota paper in 1982 from the Lindsay family
Began in 1925 as the Sarasota Herald
Sarasota Herald-Tribune
Also owns a bunch of websites: Ticketsarasota, artssarasota, yoursarasota, htpreps, insiderealestate
Sarasota Herald-Tribune
Also owns a bunch of websites: Ticketsarasota, artssarasota, yoursarasota, htpreps, insiderealestate
Circulation: 74,000 daily 95,000 Sunday96th largest newspaper in the U.S.
The hierarchy: Sarasota Herald-Tribune
Publisher: Pat Dorsey, el queso grande
Executive editor: Bill Church, chief news executive
Assistant Managing Editors: Kyle Booth, Tony Elkin, Matt Sauer
The hierarchy: Sarasota Herald-Tribune
Also has editors for digital, sports, national/foreign news, community news, state/regional news, real estate, editorial page, business news, arts
The hierarchy: Sarasota Herald-Tribune
Also has editors for digital, sports, national/foreign news, community news, state/regional news, real estate, editorial page, business news, arts
In addition to news side, also has executives running circulation, advertising, but where’s production?
Jargon: news slang you gotta know Broadsheet: Sarasota Herald-Tribune
size newspaper
Jargon: news slang you gotta know Broadsheet: Sarasota Herald-Tribune
size newspaper Tabloid: smaller newspaper, e.g., The
Sarasota Observer and Pelican Press.
Jargon: news slang you gotta know Broadsheet: Sarasota Herald-Tribune
size newspaper Tabloid: smaller newspaper, e.g., The
Sarasota Observer and Pelican Press Also a pejorative synonym for
sleazy/yellow journalism
Terms, terms, terms
By-line: Reporter’s name and title
Terms, terms, terms
By-line: Reporter’s name and title Headline: Big type, almost always
written by copy editors
Terms, terms, terms
By-line: Reporter’s name and title Headline: Big type, almost always
written by copy editors Dateline
Terms, terms, terms
By-line: Reporter’s name and title Headline: Big type, almost always
written by copy editors Dateline Pull quote/lift-out quote: a juicy
quote from story that’s given special graphic emphasis
Terms, terms, terms
By-line: Reporter’s name and title Headline: Big type, almost always
written by copy editors Dateline Pull quote/lift-out quote: a juicy
quote from story that’s given special graphic emphasis
Cutline: the copy underneath a photo that explains what’s going on
So, ya got what it takes?
Take aptitude test on p. 29… not graded
Assignment 12/3
Remember no class on 11/26We tour the Herald-Tribune! Meet at LAF at 12 noon Carpool to H-T Tour from 12:30-2:30 p.m. I’ll have sammies for lunch
Assignment 12/3
Our guide/source is Harold Bubil of H-T
Assignment 12/3
Research Bubil Come prepared with questions about
himself and H-T in general Bring your reporters’ notebooks Dress appropriately