#givingtuesday 2014 - get creative with your campaign!

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Get Creative with Your Campaign

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Page 1: #GivingTuesday 2014 - Get Creative with Your Campaign!

Get Creative with Your Campaign

Page 2: #GivingTuesday 2014 - Get Creative with Your Campaign!

@Razoo Razoo Giving

Tweet about today’s webinar #RazooGT14

Page 3: #GivingTuesday 2014 - Get Creative with Your Campaign!

Sam Lundquist Creative Director [email protected]

Page 4: #GivingTuesday 2014 - Get Creative with Your Campaign!

Today, let’s get creative.

Page 5: #GivingTuesday 2014 - Get Creative with Your Campaign!

Photos Videos

Page 6: #GivingTuesday 2014 - Get Creative with Your Campaign!
Page 7: #GivingTuesday 2014 - Get Creative with Your Campaign!

+ = 2x more likely to reach

goal

Page 8: #GivingTuesday 2014 - Get Creative with Your Campaign!
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Page 10: #GivingTuesday 2014 - Get Creative with Your Campaign!
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All you need…

Page 15: #GivingTuesday 2014 - Get Creative with Your Campaign!

…your phone!(or borrow a friend’s)

Page 16: #GivingTuesday 2014 - Get Creative with Your Campaign!

Photos

Page 17: #GivingTuesday 2014 - Get Creative with Your Campaign!

PhotosSelect Your Subject

People Faces connect others

to your story.

Action Great action shots

give photos energy.

Emotion Capture emotions to

help others relate.

Work Show people what

you do.

Page 18: #GivingTuesday 2014 - Get Creative with Your Campaign!

PhotosFrame Your Subject

Use the Rule of Thirds Line up your subject

with the gridlines, not the boxes.

Don’t center your images. Your photos

will lack energy.

Page 19: #GivingTuesday 2014 - Get Creative with Your Campaign!

PhotosFrame Your Subject

Try not to use your phone’s zoom.

Your image will get blurry and grainy.

Move toward your subject.

Physically get closer toward your image.

Page 20: #GivingTuesday 2014 - Get Creative with Your Campaign!

PhotosFrame Your Subject

Go landscape! Especially when shooting people.

You’ll have more flexibility later.

Page 21: #GivingTuesday 2014 - Get Creative with Your Campaign!

PhotosAdd Text and Graphics

Inspirational Quotes

Event Promotion

Holiday Wishes

Mission Statements

Cool Statistics

Blog Images

Page 22: #GivingTuesday 2014 - Get Creative with Your Campaign!

PhotosAdd Graphics

$1.99 for iPhone, iPad,

and Android

Page 23: #GivingTuesday 2014 - Get Creative with Your Campaign!

PhotosAdd Filters and Editing

Filters can make your photos shine.

Pop your colors.Add some age.

Change the mood.Quiet the photo.

Don’t overdo it! Too much editing

makes photos look fake.

Ask yourself why. Only add filters

for a reason.

Page 24: #GivingTuesday 2014 - Get Creative with Your Campaign!

PhotosAdd Filters and Editing

FREE for iPhone, iPad,

and Android

Share to Twitter, Facebook, Pinterest, Albums,

Emails, and Printing

Formats Only square

“Polaroid” format

Page 25: #GivingTuesday 2014 - Get Creative with Your Campaign!

PhotosAdd Filters and Editing

FREE for iPhone, iPad,

and Android

Share to Twitter, Facebook, Pinterest, Albums,

Emails, and Printing

Formats Any format

Editing Filters, image tuning,

color controls

Page 26: #GivingTuesday 2014 - Get Creative with Your Campaign!

Videos

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Page 28: #GivingTuesday 2014 - Get Creative with Your Campaign!

VideosFind Your Light

Lots of light! Outdoor, bright light

is the best.

Supplement your light if needed.

Get overhead light.

Page 29: #GivingTuesday 2014 - Get Creative with Your Campaign!

VideosFrame Your Subject

Go landscape! Especially when shooting people.

You’ll have more flexibility later.

Page 30: #GivingTuesday 2014 - Get Creative with Your Campaign!

VideosGet Good Sound

Get quiet. Find a quiet space

to shoot if you need to hear words.

Use microphones only if necessary.

Page 31: #GivingTuesday 2014 - Get Creative with Your Campaign!

VideosEditing

FREE for iPhone,

iPad, and Mac

Share to YouTube, Vimeo,

or a file.

Editing Add voiceover, music,

sound, transitions, effects, and more.

iMovie

Page 32: #GivingTuesday 2014 - Get Creative with Your Campaign!

VideosEditing

FREE for iPhone and iPad

iMovie

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VideosEditing

FREE for NPs online and

iPhone and Android

Share to YouTube, Vimeo,

or a file.

Editing Turn photos and

videos into AWESOME slideshows.

Animoto

Page 34: #GivingTuesday 2014 - Get Creative with Your Campaign!

VideosEditing

FREE for NPs online and

iPhone and Android

Animoto

Page 35: #GivingTuesday 2014 - Get Creative with Your Campaign!
Page 36: #GivingTuesday 2014 - Get Creative with Your Campaign!

+ = 2x more likely to reach

goal

Page 37: #GivingTuesday 2014 - Get Creative with Your Campaign!

A 24-Hour Giving Day on December 2, 2014

from 12:00am - 12:00pm EST

Page 38: #GivingTuesday 2014 - Get Creative with Your Campaign!

Got questions? [email protected] us at givingtuesday.razoo.com