#givingtuesday 2014 - get creative with your campaign!
TRANSCRIPT
Get Creative with Your Campaign
@Razoo Razoo Giving
Tweet about today’s webinar #RazooGT14
Sam Lundquist Creative Director [email protected]
Today, let’s get creative.
Photos Videos
+ = 2x more likely to reach
goal
All you need…
…your phone!(or borrow a friend’s)
Photos
PhotosSelect Your Subject
People Faces connect others
to your story.
Action Great action shots
give photos energy.
Emotion Capture emotions to
help others relate.
Work Show people what
you do.
PhotosFrame Your Subject
Use the Rule of Thirds Line up your subject
with the gridlines, not the boxes.
Don’t center your images. Your photos
will lack energy.
PhotosFrame Your Subject
Try not to use your phone’s zoom.
Your image will get blurry and grainy.
Move toward your subject.
Physically get closer toward your image.
PhotosFrame Your Subject
Go landscape! Especially when shooting people.
You’ll have more flexibility later.
PhotosAdd Text and Graphics
Inspirational Quotes
Event Promotion
Holiday Wishes
Mission Statements
Cool Statistics
Blog Images
PhotosAdd Graphics
$1.99 for iPhone, iPad,
and Android
PhotosAdd Filters and Editing
Filters can make your photos shine.
Pop your colors.Add some age.
Change the mood.Quiet the photo.
Don’t overdo it! Too much editing
makes photos look fake.
Ask yourself why. Only add filters
for a reason.
PhotosAdd Filters and Editing
FREE for iPhone, iPad,
and Android
Share to Twitter, Facebook, Pinterest, Albums,
Emails, and Printing
Formats Only square
“Polaroid” format
PhotosAdd Filters and Editing
FREE for iPhone, iPad,
and Android
Share to Twitter, Facebook, Pinterest, Albums,
Emails, and Printing
Formats Any format
Editing Filters, image tuning,
color controls
Videos
VideosFind Your Light
Lots of light! Outdoor, bright light
is the best.
Supplement your light if needed.
Get overhead light.
VideosFrame Your Subject
Go landscape! Especially when shooting people.
You’ll have more flexibility later.
VideosGet Good Sound
Get quiet. Find a quiet space
to shoot if you need to hear words.
Use microphones only if necessary.
VideosEditing
FREE for iPhone,
iPad, and Mac
Share to YouTube, Vimeo,
or a file.
Editing Add voiceover, music,
sound, transitions, effects, and more.
iMovie
VideosEditing
FREE for iPhone and iPad
iMovie
VideosEditing
FREE for NPs online and
iPhone and Android
Share to YouTube, Vimeo,
or a file.
Editing Turn photos and
videos into AWESOME slideshows.
Animoto
VideosEditing
FREE for NPs online and
iPhone and Android
Animoto
+ = 2x more likely to reach
goal
A 24-Hour Giving Day on December 2, 2014
from 12:00am - 12:00pm EST
Got questions? [email protected] us at givingtuesday.razoo.com