#givingtuesday on razoo: prizes & strategy
TRANSCRIPT
#GivingTuesday 2015 Prize Structure
@Razoo Razoo Giving
Tweet about today’s webinar #RazooGT15
Sam Lundquist Creative Director [email protected]
• Our #GivingTuesday Event • Our Prize Structure & Strategy • Wrap-Up and Q&A
Today’s Agenda
A 24-Hour Giving Day on December 1, 2015
from Midnight ET to Midnight PT
A Giving Day on Razoo27 hours of online fundraising
that unites communities and causes through common goals and friendly competition
Prize Structure & Strategy
Our Prize Structure
$35,000IN PRIZES
Our Prize StructureLeaderboards
Small Nonprofits
ranked by total dollars raised
ranked by total dollars raised
Large Nonprofits
Our Prize StructureLeaderboards
Small Nonprofits
1st Place: $4,000
2nd Place: $2,500
3rd Place: $2,000
4th Place: $1,200
5th Place: $1,000
Large Nonprofits
•Organizations cannot win more than one leaderboard prize.
•Leaderboards will count secured pledges started today.
1st Place: $4,000
2nd Place: $2,500
3rd Place: $2,000
4th Place: $1,200
5th Place: $1,000
Our Prize StructureLeaderboards
Humanitarian Nonprofits
1st Place: $1,000
2nd Place: $500
Top Fundraisers
1st Place: $1,250
2nd Place: $750
3rd Place: $500
Our Prize StructureLeaderboards - Strategy
Top Fundraisers Top Nonprofits
• Get those donors!
• Donations only have to be $10.
• Schedule donations
• You can do this once you receive a welcome email from Razoo
• Spread the word
• Individual emails to friends & family
• Social media
• Build a pre-event strategy.
• See our introduction webinar for more details.
• Empower your ambassadors.
• The more fundraisers you have, the more donations you bring in.
• Send them out on social media
• Target your large donors.
• Remind them of matching opportunities.
Our Prize StructureGolden Tickets
Power Hours
most donors OR most dollars in an hour
Our Prize StructureGolden Tickets
Power Hours
$500 - $1000 Golden Tickets
8am - 9am $1,000 Most Dollars
12pm - 1pm $500 Most Donors
2pm - 3pm $1,000 Most Dollars
5pm - 6pm $500 Most Donors
8pm - 9pm $1,000 Most Dollars
11pm - 12am $500 Most Donors
2am - 3am $1,000 Most Dollars
•Organizations cannot win more than one Power Hour Prize
•All Power Hour Prizes are based on Eastern Time
Our Prize StructureGolden Tickets
$500 Golden Tickets for Most Dollars Raised
10am - 11am $500 Category: Education
11am - 12pm $500 Category: Animals
1pm - 2pm $500 Category: Children & Youth
3pm - 4pm $500 Category: Arts & Culture
5pm - 6pm $500 Category: Community & Society
6pm - 7pm $500 Category: Health
•Organizations cannot win more than one Golden Ticket prize
•All Golden Ticket prizes are based on Eastern Time
Category-Based
Our Prize StructureGolden Tickets - Strategy
Power Hours
• Email this schedule to your donor base.
• Use day-of social media for instant blasts.
• Encourage social sharing during these hours.
Our Prize StructureSocial Prizes to Come!
Social Prizes
We will be emailing details about our social competitions.
Our Prize StructureTwitter Trophy
Twitter Trophy
nonprofit with most twitter retweets
1st place: $750
2nd place: $350
• Must use hashtag #RazooGT15
• Tweet must originate from your nonprofit organization's Twitter account
• Account must be following @razoo
Our Prize StructureTwitter Trophy - Strategy
Twitter Trophy
nonprofit with most twitter retweets
• Best for those with a strong social presence.
• Prep your followers and remind them that their RT will earn YOU money.
• Keep messages short, sweet, and to the point.
• Messages can be anything #GivingTuesday related.
• Remember to include #RazooGT15
Prize Strategy
Be Specific
1
Fundraisers do better when they are tied to
a specific campaign, initiative,
or project.
Be Savvy
2
Use all of the tools at your disposal. Pages with high quality images/
video are 2x likely to reach their goal.
Be Encouraging
3
Make your best donors and partners feel
special. They’re your best channel to quick growth.
Be Connected
4
Use your donor data to stay in
touch with your network during and
after your fundraiser.
Be Creative
5
Don’t get stuck doing the same old things. New ideas (Twitter, YouTube,
live events) can reach new donors.
Our Always Top 5 Tips
Good Luck on #GivingTuesday!
Got questions? [email protected] us at givingtuesday.razoo.com