glacÉau-1
TRANSCRIPT
Glacéau, what does it mean?• Glacéau stands for a “fresh new approach to
water” … or in other words, their products are inspired by nature and enhanced through science so they hydrate you with something truly good for your body (unlike all garbage you’ve been drinking that you thought was good for you)
www.energybrands.com
Mission Statement• Glacéau’s mission is to provide you with
responsible hydration options that are natural, free of sodium, artificial sweeteners, chemical preservatives and other ingredients that are hard to pronounce
www.energybrands.com
Company History• Glacéau, formed in 1996 and based in
Whitestone, N.Y., is the maker of Vitaminwater, Fruitwater, Smartwater and Vitaminenergy.
• Founded by founded in 1996 by J. Darius Bikoff after a water scare in New York City gave him the idea to market alternatives to ordinary bottled water.
vitaminenergy
smartwater
fruitwater
vitaminwater
brand• every bottled water
brand making the same product
• clear bottles with pictures of mountains and streams
brand• electrolytes =
smartwater
• fruit flavoring = fruitwater
• vitamins + colors = vitaminwater
brand• reuters:
2006 – $355 million 2007 – $700 million
• bought by coca-cola for $4.1 billion, more than 9 times year’s revenue
marketing: an overview• innovative design• outdoor advertising
– billboards and deli posters
• numerous celebrity endorsements• numerous athletic endorsements • cameos and publicity• commercials
design • clean, modern, and sleek design
• labels that complement the color of the water• witty commentary on the labels
celebrity endorsements
athletic endorsements vitaminwater
commercials