glassdoor client training: 4 ways to use your remaining 2015 recruiting budget on glassdoor

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Client Training

4 Ways to Use Your Remaining 2015 Recruiting Budget on Glassdoor


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Adam GrothManager of Client Services at Glassdoor

[email protected]

Featured Speaker


#GDChat


Agenda • Who’s on Glassdoor

• Attracting quality applicants with Job Advertising

• Leveraging Display Ads to target specific initiatives

• Making a splash with Homepage Highlight

• Localized Enhanced Profiles


Who’s on Glassdoor


Our Audience Is Diverse and Informed

Source: comScore July 2015 Media Metrix and Plan Metrix Key Measures

Female Millennials College Educated

Diverse Ethnicity

52% 49% 48% 37%


Source: Glassdoor U.S. Site survey, October 2014

4 in 5 usersare either actively looking for jobs or

open to better opportunities

86%


Our SolutionsJob Advertising

Display Advertising

• Increase Brand Awareness

• Target Candidates Researching Competitor Profiles

• Diversity & Inclusion Campaigns

• Share Your Story

• Eliminate Competitors’ Jobs

• Feature Your Open Positions

• Source Quality Applicants

• Demographic Targeting

• Recruit across channels and devices

• Track overall brand awareness

• Analyze employee sentiment

• Benchmark against competitors

Analytics

Enhanced Profile


Job Advertising


Job AdvertisingCustom packages

Buy now, allocate later

Target job seekers by location, industry and role

Get support from our teams


Job AdvertisingSearch function | Non-partner profiles | Targeted email alerts | Mobile


Job Advertising

2x better applicant quality (as measured by applicant-to-hire ratios)

at an average 30% lower cost-per-hire compared to traditional job boards1

Source: 1 Brandon Hall Group Report, Understanding the Impact of Employer Brand, November 2014


Targeted Display Ads


Glassdoor Product: Targeted Display Ads

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• Drive targeted awareness around diversity, veterans and other initiatives

• Segment ads by location, industry, and competitor profiles

• Targeting criteria can be customized to meet specific client goals

Influence

Available CampaignsØ Diversity & InclusionØ VeteransØ Graduates & MillennialsØ Competitor RetargetingØ Awards AnnouncementsØ Seasonal HiringØ Event Promotion


Display Ads: Candidate Retargeting

Target your ideal candidates as they research competitors & after they leave Glassdoor


Targeted Display Ads: Seasonal Hiring

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• Retail Holiday Season• Other Seasonal Surges• New Store Openings


Targeted Display Ads: Diversity & Inclusion

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• Applicant Diversity• Compliance Programs for Gov’t

• EEO Initiatives


Targeted Display Ads: Veterans

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• Promote Veteran hiring initiatives• Help satisfy OFCCP gov’t regulations and internal diversity quotas

• Tap into highly qualified candidate pool


Targeted Display Ads: Grads & Millennials

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• Applicant Quality• Entry-Level Hires• Management Programs

Nearly one in ten (7.4%) Glassdoor members are college students, interns, or are looking for entry level work.

(Glassdoor U.S. Site Survey, October 2014)


Targeted Display Ads: Awards Announcements

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• Brand Awareness• Attract Quality Candidates• Celebrate Recognition


Targeted Display Ads: Event Promotion

• Brand Awareness• Promote Recruiting Events • Target Specific Locations


Homepage Highlight


Homepage Highlight

Make a splash with candidates anticipating a job change in the New Year

Increase traffic and candidate flow


Localized Enhanced Profiles


Localized Enhanced Profiles

Tailor content to match your company’s presence in other countries

• Work environment• Culture • Benefits


Questions?Adam Groth

[email protected]

glassdoor client training: 4 ways to use your remaining 2015 recruiting budget on glassdoor

Recruiting & HR