Creating Content

GLDS is an independent content creation agency. We specialise in all aspects of content creation; strategy, creative, production and targeted media.

Our MissionCreate local, unique & authentic stories

Connect brands to audiences through stories

Stories can exist in many forms. GLDS unearth deep insights that form the creative basis from which we develop the foundations of long-term platforms for storytelling.

Be it a series of online videos, infographics that capture imagination, photography that inspires or a small status update that simply informs,GLDS create local, unique and quality content for your brand.

What we do

Stand Out

Build brand loyalty…

Meet expectations

To get attention…

Funny / wow / controversial

WE HELP YOU TO

Getthe “share”

Content needs to be compelling, authentic & local

Do you need dancing babies,cats or an action hero???

WE HELP YOU TO

Deliver ValueBe an emotional roller coaster

Go with a bang…

Create surprise!

Content has to…

WE HELP YOU TO

CREATE

CONTENT

WE

LOCAL

STORIES

WE TELL

Your audience cares about contentThe channel is a means of finding them• They care if content adds value• They share what they love

and make known what they don’t

CONTENT

1

Every interactionis an experienceBe memorable and build bonds…• Every experience they have brings them closer• Create bonds through common interests• Each interaction strengthens the relationship• Create an emotional journey

2INTERACTION

What is the story and why?Stories should be memorable• Find audience interests and define the role the

brand can play in their life• Create the platforms for storytelling• Plan for the longterm and build over time• Consistency builds credibility

3STORIES

Content is more than marketingAccess to information effects the purchase decision • Content plays a role in the purchase cycle• Give them the information they need to make a decision• Even extend it to customer service

4INFORMATION

Location, location, location…Creating local stories creates local relationships• Local is authentic, real and believable• Take this across every piece of content;

images, writing or video • Keep digging, there are so many stories waiting

to be uncovered

5LOCAL

Successful content is

LOCAL

storytelling

Find the insight Develop the topic Tell the stories

Through in-depth research we find the spark that connects

the audience to your brand

Strategically and creativelywe plan and develop the

emotional connection

We get out there to find the people and

create the local content

How we work with you

* Source: Research firm Demand Metric, video marketing

Video Content

82% of marketeersreport success with

their video marketing campaigns

More than one-third of large companies create over 100 marketing videos

per year

71% of respondents sayvideo conversion rates

outperform other types ofmarketing content

82%SUCCESS

1/3CREATE

71%CONVERSION

Search > Content

50% of all mobile searches are conducted

in hopes of finding local results

61% of all mobile searches

result in a purchase

YouTube has become the 2nd largest search engine

bigger than Bing, Yahoo,Ask & AOL combined

50%MOBILE

61%PURCHASE

2ndYOUTUBE

* Source: http://www.hubspot.com/marketing-statistics

We work with you throughout each of these stages to ensure smooth delivery.Each stage has core deliverables and measurable output.

Our Services

ON-GOING CONTENT CREATION

STRATEGY CREATIVE PRODUCTION DEPLOYMENT

IMAGES

INFOGRAPHICS

WRITTEN CONTENT

VIDEO CONTENT

TARGET MEDIA

A full set of marketing assets will be provided to you – this is The Content Package.The Package components are scoped based on the volume of assets required over a specific time.In addition, we work with you to take all content to market though social media and target ads.

The Content Package

CONTENT

PACKAGE

The Team

The team

Clive PrimroseSVP

A digital specialist with a professional career spanning over 15 years, Clive has led diverse teams to deliver the online and strategic requirements, for both web and mobile, for some of the region’s most iconic brands. He has developed digital campaigns for a broad range of clients across a variety of industry sectors including telecoms, tourism, finance, sport and events.  A few regional clients have include the telecommunications firm STC, HSBC, Abu Dhabi Commercial Bank, Yas Marina Circuit, Flash Entertainment and Dubai World Trade Centre.  Over the years he has spent a lot of time on ground in KSA managing key clients, leading digital innovation and developing local talent. Prior to joining he was the Client Services Director at Flip Media. A carrier high-light; in 2011 he lead a team working closely with Ford to deliver the Ford Factor campaign. A MENA wide initiative that achieved 5,000 test drives.

Cyril EberleDirector, Creative

Director & Photographer

French-German filmmaker Cyril Eberle is a devoted storyteller with a career spanning documentary, short-film, commercial, viral, music video, media installation, event movie and corporate productions.

While creative concepts are his passion, Cyril has accumulated a wealth of experience in all aspects of production and postproduction. Cyril set up three offices for Avantgarde Film in Berlin, Dubai and Shanghai. He was head of production and creative director, working for international clients and agencies around the world. A few notable clients are Audi, Abraaj, BMW, Emaar, FIFA, Ford, Flash Entertainment, JWT, Leo Burnett, MINI, Nike, Nokia, Philip Morris, Sony, twofour54, and Volkswagen.

Since 2012, Cyril has worked as an independent director, creative director and photographer.Cyril has directed films such as ARABIC FUSION, HASARD, RUMAN and DAYFLY. He is currently developing a series of independent short-film productions, first photography exhibition and feature documentary

Reshma MehraCreative Writer and

Strategist Reshma is an experienced, self-motivated and enthusiastic content strategist, editor and corporate communications consultant. Over the past 11 years, she has have worked as a receptionist, a staff writer, a columnist, an editor, a digital content strategist and head of content and social media for industry leaders in the region. The diverse roles have given her a strong understanding of marketing and communications across a range of media, specifically the operations involved in identifying audiences, creating effective content and ensuring the content reaches the appropriate people through their preferred channels.

In addition to a strong foundation in print publishing, including magazines, books and custom publishing, her interest and strength is in planning and developing digital communications and content strategy. In creating strategy, She has worked closely with user experience teams, created content workflows and managed operations, delivered analytics and information lifecycle management.

Steven MitchellCreative Director

With over 20 years experience in top European & Middle East design & brand consultancies, Steven has created and been instrumental in the development of many of the regions biggest and best known brands. He is still very much a hands on designer and continues to deliver high quality, creative design and branding solutions, developed in an intelligent and strategic manner.

Graeme ErensCEO / ECD

A brand consultant and designer with significant experience in themed, large scale and premium resort destinations, directing projects from brand strategy through design creation and implementation across assets and through environments.

Design and brand development experience has included sports apparel, financial institutions, aviation manufacturers, hotels, resorts, casinos, residential developments, mixed-use destinations, food and beverage, FMCG packaging and luxury goods.

Maintaining a passion for detail, typography, illustration and dry humour.

Specialties: Leisure and destination branding, asset branding, consulting within themed environments, packaging design and brand strategy.

For more information or to discuss how we can help youplease contact:Clive Primrose, Senior Vice President055 221 5473 • cp@gl-ds.com

Feel free to follow on Twitter @clive_primrose

GLDS – Genius Loci Digital Strategy GLDS is part of Genius Loci. PO Box 336651, The Dome Tower, 9th Floor, Office 901

Jumeirah Lake Towers, Dubai, United Arab Emirates. T: +971 4 379 4429

Thank You