What do film companies have to think about when they are targeting different audiences

GLOBAL AND NATINOAL/LOCAL AUDIENCES

At the Pre -Production Stage•While the idea is being developed in the pre-production phase the producers will need to think about the potential target audience, how the audience will relate to the idea, how many people would watch the film.• Global AppealThe Hobbit Fifth Estate Shifty

National Local Appeal

Casting Appeal – Global or National/Local?

ShiftyRiz Ahmed Shifty

Daniel Mays ChrisJason Flemyng Glen

Nitin Ganatra RezJay Simpson TrevorDannielle Brent Jasmine

Francesca Annis Valerie

Kate Groombridge Loretta

Jason Maza Malik

The Fifth EstatePeter Capaldi

Alan Rushbridger

David Thewlis

Nick DavierDan Stevens

Ian Katz

Daniel Brühl Daniel Berg

Benedict Cumberbatch

Julian Assange

Jamie Blackley Ziggy

Ludger Pistor Supervisor

The HobbitMartin Freeman

BilboIan McKellen GandalfRichard Armitage

ThorinKen Stott BalinGraham McTavish

DwalinWilliam Kircher

Bifur / Tom Troll

James Nesbitt

BofurStephen Hunter

BomburAidan Turner

Kili

Director Appeal – Global or National/Local?

• Peter Jackson Bill Condon Eran Creevy

Summary• Summarise why The Hobbit appealed to a global audience

• How did The Fifth Estate try to appeal to both a national/ local and global audience? Why do you think it failed to appeal to the global market

•Why would Shifty not appeal to a global audience? How does it appeal to a UK audience?

Distribution –National/ Local VS Global•Who distributed our case study film?• National/ Local Appeal – will often have an understated/small distribution campaign. The budget will be a lot smaller. Independent Distributors tend to be the people that distribute films with local appeal (Warp/ WarpX /Metrodome/ Optimum Releasing)• Global – distribution campaign will be big, backed with a lot of money and will be controlled by the big six -Viacom Time Warner Walt Disney, Fox, Universal/Vivendi, and Sony. They don’t play well with others!•Why did it work for The Hobbit but not The Fifth Estate?

Planning a response in GroupsWhat are some of the reasons for the popularity of US produced films for UK audiences and can UK films achieve success in the US?

• Write the introduction to this question (200 words)• What would be your central argument and what four key points would

you make?• Give specific details from the case studies and explain why you would

include that information.• What other films could you talk about and what could you say?• What key terminology would you use (explain the terms in your own

words)• Try to include information about Frozen and 12 Years a Slave (both of

which were very successful on a Global and National\ Local level – but for different reasons).

Prepare as a ONE PAGE word document that can be photocopied for the class. You can do this on Google Docs if you like.