global b2b e-commerce market 2018 - ystats.com · growth of b2b e-commerce. marketplace platforms...

GLOBAL B2B E-COMMERCE MARKET 2018 PUBLICATION DATE: SEPTEMBER 2018

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-7 TABLE OF CONTENTS I PAGE 8 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 9 METHODOLOGY I PAGE 10 RELATED REPORTS I PAGE 11 CLIENTS I PAGE 12-13 FREQUENTLY ASKED QUESTIONS

PAGE 14 ORDER FORM I PAGE 15 TERMS AND CONDITIONS

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Global B2B E-Commerce Market 2018

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Asia-Pacific, Europe, Latin America, Middle East and Africa, North

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Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan,

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QUESTIONS

ANSWERED

IN THIS REPORT

How large will global B2B E-Commerce sales be in 2020?

What are the top B2B E-Commerce trends in 2018?

Which factors are most important to B2B E-Commerce sellers and buyers?

What is the size of the B2B E-Commerce market in major economies worldwide?

What are the most popular B2B E-Commerce marketplaces?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

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GLOBAL B2B E-COMMERCE MARKET 2018

GLOBAL B2B E-COMMERCE PROJECTED TO BE TWO TIMES LARGER THAN ONLINE RETAIL BY 2020

Global B2B E-Commerce has evolved into a multi-trillion dollar market and is

expected to see further growth over the next several years. By 2020, B2B E-Commerce sales

are projected to be more than two times higher than global online retail sales, according to

a forecast cited in the yStats.com report. Given this potential, B2B sellers worldwide count

on E-Commerce to drive revenue growth and improve customer satisfaction.

One of the major B2B E-Commerce trends revealed in the yStats.com report is that

B2B customers increasingly demand online shopping experiences similar to those in B2C

digital commerce. These include expectation of round-the-clock availability and a

personalized approach. Furthermore, the role of M-Commerce in B2B is rising, with more

than one in two B2B buyers using mobile devices for some part of their purchasing journey.

Following these trends, a top priority for B2B executives worldwide is ensuring a seamless

omnichannel experience for their customers.

Similar to digital retail, online marketplaces play an important role in driving the

growth of B2B E-Commerce. Marketplace platforms such as Alibaba.com, ThomasNet and

Amazon Business attract millions of users worldwide, and more B2B companies plan to

start selling on marketplaces within the next two years, according to a survey cited in the

yStats.com report.


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MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS

B2B E-Commerce Market Overview & Trends, September 2018

B2B E-Commerce Trends, September 2018

B2B E-Commerce Sales Compared to B2C E-Commerce Sales, in USD trillion, 2020f

B2B E-Commerce Sales of Manufacturers, in USD trillion, 2016 & 2025f

B2B E-Commerce Sales of Manufacturers, in USD trillion, by Selected Major Economies, 2016 & 2025f

The Perception of The Importance of B2B E-Commerce, in % of Global B2B Executives, September 2017

Top 5 Priorities Addressed Through B2B E-Commerce, in % of B2B E-Commerce Decision-Makers, March 2018

Top Challenges in Adopting B2B E-Commerce Tools, in % of B2B E-Commerce Decision-Makers, March 2018

Top Priorities for B2B Companies Within the Next 2 Years, in % of B2B Executives, October 2017

Share of B2B Transactions Starting Online, in %, May 2017

Most Important Sales Channels in B2B Industries, in % of B2B Sellers, Q2 2017

Top Reasons for Using B2B E-Commerce From Customers’ Perspective, in % of B2B Sellers, Q2 2017

Channels Used in B2B Sales, by 2 Years Ago, Now, and in 2 Years, in % of Sellers, Q2 2017

Top Priority Technology Initiatives for the Next 18 Months, in % of Respondents, by Manufacturers and Distributors,

September 2017

Breakdown Recurring Orders Share of B2B E-Commerce Sales, in % of Manufactures, March 2018

Share of B2B Buyers Reporting That Mobile Played a Significant Role in Their Recent Purchase, in %, 2017e

Share of B2B E-Commerce Companies Offering a Mobile App, in % of Respondents, and Share of B2B E-Commerce

Companies Planning to Offer a Mobile App Within the Next 24 Months, in % of Respondents Currently Not Offering a

Mobile App, March 2018

Top 4 Features Most Important to B2B E-Commerce Buyers, in % of Respondents, March 2018

Top 4 Payment Methods Accepted in B2B E-Commerce, in % of International B2B E-Commerce Companies, March

2018

Share of B2B E-Commerce Companies Accepting Payment by Mobile Wallet, in %, March 2018

Cross-Border B2B Transactions Facilitated by FinTech, in USD trillion and in % of All Cross-Border B2B Transactions,

2017 & 2022f

Top 4 Global B2B E-Commerce Marketplaces by Number of Buyers, in millions, August 2017

Alibaba.com: Profile, September 2018

Amazon Business: Profile, September 2018

Mercateo: Profile, September 2018

ASIA-PACIFIC

3.1. REGIONAL

Top Technology-Related Trends for B2B E-Commerce, in % of B2B Companies, September 2018

Overview of Selected B2B E-Commerce Marketplaces and Classifieds in Asia-Pacific, September 2018

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GLOBAL B2B E-COMMERCE MARKET 2018 TABLE OF CONTENTS (1 OF 4)

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ASIA-PACIFIC (CONT.)

3.2. CHINA

B2B E-Commerce Sales, in CNY trillion, and Year-on-Year Change, in %, 2011-2017e

B2B E-Commerce Sales, in CNY trillion, and Year-on-Year Change, in %, 2011-2017e

B2B E-Commerce Sales, in CNY trillion, H1 2017 & H1 2018

B2B E-Commerce Platform Operator Revenues, in CNY billion, H1 2017 & H1 2018

Top 6 Companies by B2B E-Commerce Market Share, in %, H1 2018

Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 – 2017

Breakdown of Third-Party Online Payment Providers Used by B2B E-Commerce Sellers, in % of B2B E-Commerce

Sellers Using Third-Party Payment Platforms, October 2016

3.3. TAIWAN

B2B E-Commerce Sales Compared to B2C E-Commerce Sales, in TWD billion, 2016

3.4. JAPAN

B2B E-Commerce Sales, in JPY trillion, and Penetration, in %, 2013 – 2017

B2B E-Commerce Sales, by Sector, in JPY billion, 2016 & 2017

3.5. SOUTH KOREA

Number of Businesses Engaged in B2B E-Commerce, by Selling and Ordering, and Penetration, in % of All Companies

and in % of Companies Selling/Ordering in E-Commerce, 2016

Breakdown of E-Commerce Orders Received by E-Commerce Companies, by B2C, B2B and B2G, in %, 2016

3.6. INDIA

B2B E-Commerce Sales, in USD billion, 2015 & 2020f

Share of SMEs Engaged in B2B E-Commerce, Compared to Engaged in B2C and B2G E-Commerce, in %, October 2017

Revenues of the Wholesale Units of Amazon India and Flipkart India, in INR billion, FY 2016 & FY 2017

3.7. INDONESIA

Top 10 Most Known B2B E-Commerce Platforms, in % of Respondents, August 2018

Top 3 B2B E-Commerce Platforms Used, in % of Respondents, August 2018

3.8. THAILAND

B2B E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2017e

3.9. MALAYSIA

Breakdown of E-Commerce Contribution to GDP, by B2B and B2C, in % and in MYR billion, 2020f

NORTH AMERICA

4.1. REGIONAL

Overview of Selected B2B E-Commerce Marketplaces and Classifieds in North America, September 2018


TABLE OF CONTENTS (2 OF 4)

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NORTH AMERICA (CONT.)

4.2. USA

B2B E-Commerce Sales in the USA and Share of Global B2B E-Commerce Sales, in % and in USD trillion, 2020f

B2B E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017e - 2021f

Share of B2B E-Commerce in Total B2B Sales, in %, 2017e & 2021f

Electronic B2B Sales (incl. E-Commerce, EDI and Other Electronic Channels), in USD trillion, and Year-on-Year Change,

in %, 2012 - 2018f

Electronic Sales, by Channel, in USD billion, 2018f, and CAGR, in %, 2012 - 2018f

Electronic Sales of Manufacturers and Wholesale Traders, in USD billion, and Electronic Share of Total Sales, in %,

Compared to Retail and Services, 2015 & 2016

Breakdown of E-Commerce Platforms Used on B2B Websites, in %, July 2017

Share of B2B E-Commerce Companies Selling on Amazon Business, in % July 2017

Devices Used by B2B Buyers to Research Work Purchases, in % of Respondents, Q1 2017

Share of B2B Companies with a Responsive Design Website Interface, in %, 2016 & 2017

Breakdown of B2B Payments by B2B E-Commerce and Other B2B Payments, in USD trillion, 2014 & 2020f

Breakdown of B2B Payments by Payment Method As Perceived by Companies, in %, 2014, 2017 & 2020f

4.3. CANADA

Share of B2B Sellers Generating More Than One-Quarter of Sales Online, in %, 2016

EUROPE

5.1. REGIONAL

Share of Turnover Generated via B2B/B2G Web Sales, in %, Compared to B2C Web Sales and EDI-Type Sales, by EU

and Selected Non-EU Countries, 2015 & 2016

Share of Enterprises Which Sold via a Website or Apps in B2B or B2G Commerce, in %, by EU and Selected Non-EU

Countries, 2013 – 2017

Share of Enterprises Purchasing Online, in %, by Country, 2016 & 2017

Share of Enterprises Purchasing Online from Suppliers in Other Countries, in %, by Selected Countries, 2017

Overview of Selected B2B E-Commerce Marketplaces and Classifieds in Europe, September 2018

5.2. UK

Web Sales and EDI-Type Sales of Enterprises, in GBP billion, and Breakdown of Web Sales of Enterprises by B2B/B2G

and B2C, in % and in GBP billion, 2015 & 2016

Breakdown of Web Sales by B2C and B2B/B2G, in GBP billion, by Industry Sector, 2015 & 2016

Electronic Sales Share of Total B2B Sales, by Web and EDI Sales, in %, 2017e

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EUROPE (CONT.)

5.3. GERMANY

B2B/B2G Share of Total B2B Sales, by All Enterprises and Enterprises with Web Sales, in %, 2016

Share of B2B Online Shops with Personalization Features, in %, and Personalization Features Offered, in % of B2B

Online Shops with Personalization Features, May 2018

Payment Methods Offered in B2B Online Shops, by Offered to New and Existing Customers, in % of B2B Online

Shops, July 2018

B2B Marketplaces Sold Through, in % of B2B Companies Selling Through Marketplaces, July 2018

Devices Used for Purchasing in B2B E-Commerce, in % of Respondents, July 2018

5.4. FRANCE

Web Sales and EDI-Type Sales of Enterprises, in EUR billion, and Breakdown of Web Sales of Enterprises by B2B/B2G

and B2C, in % and in EUR billion, 2015 & 2016

5.5. ITALY

Digital B2B Sales, in EUR billion, 2015 – 2017

Digital Sales Share of Total B2B Sales, in %, 2015 & 2017

Digital Sales Share of Total Cross-Border B2B Sales, in %, 2017

5.6. SPAIN

Web Sales and EDI-Type Sales of Enterprises, in EUR billion, and Breakdown by B2C, B2B and B2G, in % and in EUR

billion, 2016

Share of B2B Companies Accepting Online Payments, in %, 2016 & 2017

5.7. RUSSIA

Share of Enterprises Using the Internet for Sales and Purchases, by Sector, in %, 2016

LATIN AMERICA

6.1. REGIONAL

Overview of Selected B2B E-Commerce Marketplaces and Classifieds in Latin America, September 2018

6.2. BRAZIL

B2B E-Commerce Sales, in BRL trillion, 2016-2018f

Breakdown of B2B E-Commerce Sales by Sectors, in %, 2018f

B2B E-Commerce Share of Total B2B Sales, in %, 2016 - 2018f

MIDDLE EAST AND AFRICA

7.1. REGIONAL

Breakdown of E-Commerce Sales in MENA, by B2C, B2B, G2B/C and Other, in % and in USD billion, 2020f

Overview of Selected B2B E-Commerce Marketplaces and Classifieds in Africa, September 2018

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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR GLOBAL B2B E-COMMERCE MARKET 2018

Report Coverage

This report covers the global B2B E-Commerce market. It

includes global data and international comparisons related to B2B E-

Commerce development and trends, along with region- and country-

specific market information. A broad definition of B2B E-Commerce used

by some sources cited in this report might include both web-based and

other electronic sales (such as EDI-type sales).

In addition to the global data, major global regions in worldwide

B2B E-Commerce were covered in the report, including Asia-Pacific,

Europe, North America and Latin America, while data availability varied by

region and country.

Report Structure

The report opens with a global chapter. It includes information

on the global B2B E-Commerce sales development and projections, top

market trends, factors most important in B2B E-Commerce, a ranking of

the major B2B E-Commerce platforms, and profiles of three major largest

B2B E-Commerce marketplace. The three marketplaces selected for the

profiles stem from three major regions (Asia-Pacific, Europe, Latin

America) and represent three different platform types and revenue

models. The major market developments were also summarized on two

text charts included in the global chapter.

The rest of the report is divided by regions, with each regional

section containing county chapters and/or regional information, where

available. The regions and countries are ranked by total E-Commerce sales

volume or related criteria, such as share of companies selling and/or

purchasing online.

Depending on data availability, the following types of information

were included: B2B E-Commerce sales, E-Commerce’s share of overall B2B

sales, share of companies engaged in B2B E-Commerce, factors most

important to B2B buyers and sellers. Not all types of data mentioned was

included for each section due to varying information availability.

Furthermore, each regional chapter includes one table with an

overview of some of the B2B E-Commerce marketplaces and classified

portals based in the respective region.


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METHODOLOGY

Global B2C E-Commerce Market 2018

Online Retail in Emerging Markets 2018

Global E-Commerce Marketplaces 2018

Global Cross-Border E-Commerce 2018

Europe Cross-Border E-Commerce 2018

Asia-Pacific Cross-Border E-Commerce 2018

Europe B2C E-Commerce Market 2018

Western Europe B2C E-Commerce Market 2018

Eastern Europe B2C E-Commerce Market 2018

Asia-Pacific B2C E-Commerce Market 2018

Southeast Asia B2C E-Commerce Market 2018

Middle East B2C E-Commerce Market 2018

July 2018

August 2018

March 2018

September 2018

September 2018

September 2018

June 2018

September 2018

August 2018

June 2018

May 2018

January 2018

€ 4,950

€ 3,450

€ 450

€ 2,950

€ 1,950

€ 1,950

€ 3,950

€ 2,950

€ 1,950

€ 3,950

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Africa B2C E-Commerce Market 2018

Global Online Payment Methods: Full Year 2017

Europe Online Payment Methods: Full Year 2017

March 2018

July 2018

July 2018

€ 1,950

€ 2,950

€ 1,950

Asia-Pacific Online Payment Methods: Full Year 2017

North America Online Payment Methods: Full Year 2017

Middle East and Africa Online Payment Methods: Full Year 2017

June 2018

July 2018

July 2018

€ 1,950

€ 1,950

€ 950

UPCOMING RELATED REPORTS

REPORT

PUBLICATION

DATE

PRICE*

North America B2C E-Commerce Market 2018

Latin America B2C E-Commerce Market 2018

November 2018

November 2018

€ 950

€ 1,950


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