global bandwidth & ip pricing trends - online.ptc.org · global bandwidth & ip pricing...
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
Global Bandwidth & IP Pricing Trends
Brianna Boudreau, Senior Analyst, TeleGeography
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
Top Pricing Trends of 2016 • What you pay, depends on how you buy • Global bandwidth prices are converging • Subsea capacity isn’t always your largest cost • 100G is the new 10G • As transport goes, transit follows
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
What You Pay Depends on How You Buy
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
Prices Vary in the Sales Channel Median & Price Range for 10 Gbps Wavelength MRC on Los Angeles-Tokyo, 2013-16
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
For Transit Too Median & Price Range for 10 GigE IP Transit in Key Cities, 2016
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
Global Bandwidth Prices are Converging
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
Geographic Differences Do Persist….
Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
But Global Prices Are Converging Price Relative to London–New York, 2011–2016
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2011 2012 2013 2014 2015 2016
Tran
satla
ntic
Pric
e M
ultip
le Johannesburg-London
London-Singapore Miami-Sao Paulo Los Angeles-Tokyo London-New York = 1
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
Why Have Prices Converged? • Prices on high growth routes have declined more
than established routes. • More cables coming into service on
underdeveloped routes fuel price erosion. • Technology advancements lower unit costs.
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
Subsea Capacity isn’t Always Your Biggest Cost
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
Backhaul Contributes to Cost PoP-to-PoP 10 Gbps Price Components, 2016
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Local Access Can Contribute More End-to-End T1/E-1 Leased Line Connection Cost Components, 2016
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10 Mbps Local Access, 0-5 Km, Country Median Price, H2 2015
Med
ian
Mon
thly
Lea
se P
rice
(USD
)!
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
100G is the New 10G
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
100G Prices are Falling Median 100 Gbps Prices on Key International Routes, 2013-16
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Providing More Value per Unit Cost Median 10 Gbps and 100 Gbps Prices, 2016
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
As Transport Goes, Transit Follows
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
10 GigE Global IP Transit Prices Vary
Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
IP Transit Prices Are Still Falling Median 10 GigE IP Transit Prices in Key Cities, 2013-16
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
Some Convergence Amongst Hubs 10 GigE IP Transit Prices Relative to London, 2013-16
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Outlook: Bandwidth Market Anxiety • Content buyers adamantly not reselling
– But how do their investments affect the market? • Incentive to buy big and buy early
– Helps secure lowest price, but can lead to excess capacity
– Risk of distressed selling “below cost” • How to sustain abundant, cheap capacity and
ROI?
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Carlsbad, CA | Washington, DC | Exeter, UK | Singapore | www.telegeography.com | [email protected]
Outlook: Bandwidth Market Optimism • Demand growth is as reliable as price erosion
– More content & new applications consuming more bandwidth
– Growing penetration and bandwidth per user • Emerging markets opportunity for content and carrier
– Lowest layers of the network benefit • New technology, such as SDN, will enable
more agile commercial models