global business cultural analysis canada
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Research paperTRANSCRIPT
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Running head: GLOBAL BUSINESS CULTURAL ANALYSIS 1
Global Business Cultural Analysis: Canada
Subin Panta
Liberty University
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GLOBAL BUSINESS CULTURAL ANALYSIS 2
Abstract
Canada is Canada is the 2nd largest country in the world with population over 30 million.
Canada’s two largest and most important industries are logging and oil. The eight dimensions of
business culture in Canada and the differences with US. Things to consider for US business
retailers who wants to expand to Canada. How the free trade agreement between US and Canada
started and settled into NAFTA. The investor wanted to invest in Canada can get benefit from
NAFTA provisions. Canada has bilateral trade agreements between, European Union and Asia.
SWOT analysis of doing business in Canada
Keywords: Business cultures, Canada, Trade Analysis, Import, Export, SWOT Analysis
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GLOBAL BUSINESS CULTURAL ANALYSIS 3
Global Business Cultural Analysis: Canada
The breakthrough in technological advancement has made the world feel lot closer than
before. The markets previously unreachable can be reached with an ease. The corporations are
maximizing their profits from doing business around the globe. As per consumer, the products
that are common on industrialized countries only, can be bought on the local market. All these
happened because of the international business.
Canada is the 2nd largest country in the world.
Canada is the 2nd largest country in the world with
population over 30 million. According to IMF and World
Bank’s GDP ranking, Canada has the 10the largest
economy in the world. Heritage Foundation ranks
Canada 6th in terms of economic freedom. (Business
vibes, 2012)
Canada’s two largest and most important
industries are logging and oil. Also, it has 8th largest
commercial fishing and seafood market of the world.
Canada’s manufacturing sector heavily relies on
production of automobile and aircrafts. But the service
sector employs 75 percent of Canadians, which makes it
most dominant. Other industries includes energy (vast
natural resources) and agricultural. (Business vibes,
2012)
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This research project is aimed to help us
understand the business cultures of Canada and Canada’s
role in the world economy today.
A. Introduction
1. Brief history
Canada is the world’s 2nd largest nation in the
world. It has diversified cultural heritage with over 30
million people. British and French colonized the Canada
but the wave of immigrants from Asia and other
European countries have diversified the culture. Canada
is officially bilingual country. English is the main
language but you will have to give equal recognizance to
French speaking minorities. Canada has large number of
immigrants coming from all over the world. So business
managers have to consider meeting people from the
different cultures than French and British. (Business
vibes, 2012).
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2. What are the major elements and dimensions of cultures in Canada?
On this section, I would be discussing the
elements and dimensions of the cultures in Canada. The
paradigm of culture can be broken into several
categories: communication, religion, ethics, values and
attitudes, manners and customs, social structure and
education. The global manager should be knowledgeable
of these dimensions and adapt accordingly.
2.1 Communication:
The global manager, in order to success in this
fast paced world, he should have adequate knowledge of
communicating with its counterpart. The people from
different culture speak differently. The high and low
context of communication style of English speaking
Canadian and French speaking Canadian. Canadian
people tend to be very reserved. Both French and English
Canadian use a firm handshake with eye contact when
meeting and leaving. Usually male counterparts wait for
female to extend their hands for a handshake. French
Canadian will shake hands more frequently than English
Canadian. Using person’s title are if they have are highly
recommended if not Mr., Mrs., Miss and the surname are
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preferred. French Canadian uses their first name when
talking on the phone but use their full name when
meeting in person. French Canadian prefers open
conversation with body language and sign. But English
Canadian prefer reserved conversation, they think it as a
confident and credible. French Canadian stands very
close to you while talking but give enough space. While
dealing with French Canadian, all the business related
material should be printed in English and French. While
talking, don’t say “we American”, it infers that we are
including our Canadian host and they might feel it
offensive. (Roberts and Taylor, “Canadian business
etiquette”, 2012)
2.2 Religion:
Canada is culturally diversified country. The
religions are diversified as well. The predominant
religions in Canada are Catholicism which represents 42
percent of its population and Christianity who represents
40 percent. The other religions are Muslims, Sikhs,
Hindus, Buddhists and minor religions. The heavy
concentrations of Catholics are in Quebec and most of
them are French Canadian. This is because the 83
percent of the French people are Catholics. When settlers
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arrived from France and England, they tend to promote
their religion and as a result the Canada has been
diversified in religion. English settler were mostly
Christian, thus the Christianity became other
predominant religion in Canada. And the floods of
immigrants from Asia, Europe brought their religion to
diversify Canadian culture are religions. (Roberts and
Taylor, “Canadian business etiquette”, 2012)
2.3 Ethics:
Ethics are defined as the moral value. Different
people have different moral compass. Some people will
do anything to success in business. They will use
coercion, corruption or bribery to get the favorable
outcome from their business venture. These practices are
widely accepted in developing countries. But it has been
practiced by the business officers from the developed
countries to get the positive result for doing business in
the developing countries.
Canada didn’t have regulatory governing bodies like US securities and Exchange
commissions and foreign corrupt practice acts till 1996. Canada’s business ethics have been
frame worked by broader socio-political and socio-economic factors. In order to satisfy the
growing concerns from US and Europe, Canadian business ethics evolved. It has been shaped by
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pressures from Canadian society, share ownership from churches, responsible institutions, ethical
investors, self-interest of executives. Canadian citizens concern in health, conscience, the
environment and the good corporate governance has helped to shape the business ethics. As
Canada’s economy became dependent in global market, people became more aware of the ethics
in business places. (Brooks, 1997). The ethical investors who wish to invest which reflect their
value screen their investment portfolio to make sure they don’t violate environmental, health
laws. (Brooks, 1997) The group like social audits by the United Church of Canada, Task Force
on Churches and Corporate Responsibilities (TCCR) and Fairvest Securities Corporations are
most significant ethical investing firms in Canada. Also the development of regulatory centers
like Canadian Center for Ethics and Corporate Policy (CCECP) and the Centre for Corporate
Social Performance and Ethics (CCSPE) has created the code of ethics by which the Canadian
companies get the guidance to improve their ethical performance. (Brooks, 1997) Mr. Colin
Boyd, (Boyd, 1997) feels that in two areas where Canadian business ethics are varies with other
countries. The social activist organization, like Greenpeace, attacks on business ethic on
harvesting baby seal and fur-bearing animals. The other areas where Canadian business attitude
differs from the other countries are in the issues like ageism, sexism and gender preference.
(Boyd, 1997)
2.4 Values and Attitude:
Culture cannot be defined without defining
values and attitude of its people. Culture is accumulation
of values, rituals, norms and traditions that set apart the
members of one society to other. (Yeganeh, 2011). The
language, organization and technology are the most
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important elements of culture. (Scholtens and Dam,
2007) According to Scholtens and Dam (2007) values
are perceived as broader tendencies to prefer certain
states of affairs over others. The values are basis of
standard by which norms are developed. (Satterlee, 2009,
p.51) According to Satterlee (2009), attitude is what one
thinks or feels about someone or something. Canadian
business managers attitude are strict as they want you to
be punctual for meeting and appointments. French
Canadian have relaxed attitude but you should be
punctual even if they are not in time. Canada has the
highest ranking individualism in Hofstede’s ranking that
means Canada has society with individualistic attitude
and doesn’t bond well with others. They look out for
themselves and their families. They value their privacy
as their cultural norm and wouldn’t share with someone
outside their comfort zone. (Roberts and Taylor,
“Canadian business etiquette”, 2012) Canadian people
don’t like gender discrimination. Male and female works
in the co-operative work environment with mutual
respect to each other. (Boyd, 1997)
2.5 Manners and Customs:
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Canadian people have their own manners and
customs. The Canadian people prefer businessmen and
women to wear dark colors business suit with tie, and
quality leather shoes. Classic clothes that are neat and
clean are preferred than new fashionable clothes. While
you are not in business or at work, you should wear
casual dress considering the weather. If you are showing
“V for victory” sign your palm should be outward, “V”
sign in with your palm inward means insult. (Roberts and
Taylor, “Canadian business etiquette”, 2012)
Canadian business cultures are strict on their attitude towards time. You are expected to
be punctual for meetings and appointments. Mostly in French speaking areas like Quebec, time is
far relaxed than other places. But you are expected to be punctual even your host is not on time.
Canadian people are of reserved demeanor and they expect you to be as well. Canadian people
don’t like people eating and walking on the public. The gift giving is not widely popular in
Canadian culture but after finalizing the deal, a nice gift of wine or liquor for office is always
appreciated. Canadian people rarely invite you to their home. Canadian people don’t talk
business during or after a meal. If you have extra ticket to sporting events, play or symphony,
taking your Canadian counterparts is always a nice gesture. When you are in English speaking
cities, don’t gesture by hand or move your body too much and there is rarely touching except
handshakes. But in French speaking areas, people stand close and will touch and gesture
frequently. (Roberts and Taylor, “Canadian business etiquette”, 2012)
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Both French and English Canadian use a firm
handshake with eye contact when meeting and leaving.
Usually male counterparts wait for female to extend their
hands for a handshake. French Canadian will shake
hands more frequently than English Canadian. Using
person’s title are if they have are highly recommended if
not Mr., Mrs., Miss and the surname are preferred.
French Canadian uses their first name when talking on
the phone but use their full name when meeting in
person. French Canadian prefers open conversation with
body language and sign. But English Canadian prefer
reserved conversation, they think it as a confident and
credible. French Canadian stands very close to you while
talking but give enough space. While dealing with
French Canadian, all the business related material should
be printed in English and French. (Roberts and Taylor,
“Canadian business etiquette”, 2012)
2.6 Social structure and organization:
Satterlee (2009) described social structure as the
organization of its institutions, social group, statuses and
roles. (Satterlee, 2009, p.54) Canada doesn’t have
distinctive social structure and it’s confirmed by
Hofstede’s Power distance dimensions. Power distance is
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determined by the how much the culture accepts the
importance of position that separates people. (MacNab
and Worthley, 2007) Canada has low Power distance
which means it is acceptable to address superiors with
their name. Canada also has equally distribution of
wealth and social programs. Canada has income equality,
larger middle class and spends two third of their tax
revenue in social programs.(MacNab and Worthley,
2007) Canada has low score of 39 comparing to world’s
average of 55, which indicates that greater level of
equality between social, government, organization and
families. However, French Canadians are more formal,
hierarchical than English Canadian. (Cultural Insights,
2013)
2.7 Education:
The Canadian school systems are different from
each province. They do not have federal department of
education, all the policy making are done on provincial
level. The ten provinces and three territories are
responsible for organization, delivery and assessment of
education in elementary, secondary, technical, vocational
and post-secondary levels. The schooling is mandatory to
the age of 16 in all provinces of Canada, except on New
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Brunswick and Ontario where the mandatory age is 18.
School usually starts on September of every year and end
on June of next year. Both English and French medium
for education are provided depending on the area where
enough students are speaking the secondary language.
According to the government report, each provincial are
unique and so are the curriculum and assessment which
expresses the geography, history, language, culture of
that province. The child generally starts kindergarten at
age five. Depending on the province, the elementary
school usually includes grade one to six, after that junior
high for seventh and eighth. Some province doesn’t have
junior highs, so elementary school includes grade one to
eighth. And after elementary or junior high, high school
are from nine to twelve. But in Quebec, high school ends
in eleven and followed by a program that prepares
student for university or technical field. After high
school, people can go to vocational school, technical
school or university. (Working in Canada, 2012)
3. How are these elements and dimensions integrated by locals in
conducting business in Canada?
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Canadian businessmen/women are very proud of
their culture. The Canadian culture can co mingles with
any other culture. Rushton explains that we are attracted
to people whom we think have similar culture and we
keep distance from we think are dissimilar to us.
(Yeganeh, 2011) Many researcher believe that
difficulties, costs, conflicts, communications and risks
dramatically increase when two culturally different
people do business.(Yeganeh, 2011) The research done
by Mr. Yeganeh (2011) shows that linguistic
commonality has positive implications but the cultural
distance and religion doesn’t seem to be significant to
international trade.
Heritage Foundation ranks Canada 6th in
economic freedom. (Business vibes, 2012) Canadian
business cultures support the new entrants in their
market. If you want to invest or expand your business in
Canada, I would recommend all the documents to be in
English and in French, as Canada is officially bilingual
country. Lots of legislations are regulated by provincial
government. To protect their culture from foreign
invasion, Canada has placed certain foreign investment
and antitrust laws. Canada has lower threshold when it
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comes to acquisition of sensitive sectors including
cultural business.(Delfino and Paura, 2009) Delfino and
Paura (2009) defined cultural business as the publisher,
distributor and sellers of books, magazines, newspapers,
music, audio, film, video, music video recording and
broadcastings. If it’s direct acquisition minimum
threshold is C $5 million and if it’s indirect minimum
threshold is C$ 50 million.(Delfino and Paura, 2009)
Canada has distinctive laws regarding real estate
acquisition. Some Canadian provincial jurisdiction, who
regulates by local municipal government, challenges new
entrants in the area of real estate assembly and zoning
approvals. (Delfino and Paura, 2009) The consumer
protection legislation falls under provincial government,
which regulates sales to consumers, mandatory
disclosure requirements of consumer agreements and
limit the retailer’s ability to exclude statutory implied
warranties. (Delfino and Paura, 2009) The Canadian
provincial legislations are more favorable to trade
unions. Delfino and Paura (2009) wrote that if retail
employees are not unionized, provincial employment
standards legislation provides protections. The privacy
laws, regulated by both provincial and federal level,
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dictate the retailer and other business connections with
the collection, storage and use of the personal
information of customers and employees. (Delfino and
Paura, 2009) Canada has placed various investment
restrictions like investment screening, domestic content,
performance requirements and rules in interest of
protecting Canadian culture. (Price and Christy, 1995)
Not to mention, the immigration laws in Canada are
getting tougher and tougher, to control the flows of
immigrants from all over the world. Finally the Canadian
Federal Income Tax Act requires all non-resident person
or corporation to pay income tax on its taxable income.
(Chiavetta, 1991) Beside federal taxes and provincial
taxes, there is an additional tax of goods and service tax
which is imposed on purchasers of goods and services.
(Chiavetta, 1991)
Canada wants to open their market to world and
at the same time protects its rich culture and heritage.
4. How do both of the above items compare with US culture and business?
Many people make the mistake of thinking
Canada and USA has same culture, being next to each
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other. But Canada is the independent country with its
own rich heritage and culture. In this section, I will try to
differentiate between the two countries.
4.1 Cultural difference in US:
USA and Canada share the border but their
cultural heritages are different and so are the business
cultures.
4.1.1 Communication:
Communication wise English Canadian and American people are not so different. Both
offer a firm handshake with eye contact upon greeting and leaving. If you meet your good friend,
you hug briefly. The little difference in introduction style is that if there is title it’s same way, if
using Mr., Ms., Mrs., Americans use full name not only surname. Americans exchanged business
cards during introductions so as their Canadian counterparts. (Roberts and Taylor, “United states
of America”, 2012) Unlike Canada, America is not bilingual country.
4.1.2 Religion:
Like Canada, USA is also the predominant Christian country, about fifty six percent of
population and the Catholicism followers are twenty eight percent of population. The other
religions that are on rise in America are Jews, Muslims, Hindus, Buddhist, Atheist and other
minor religions. (Roberts and Taylor, “United states of America”, 2012)
4.1.3 Ethics
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Ethics are important to Americans. There are
regulatory bodies like US Securities and foreign
Exchange, Foreign Corrupt practice acts which protects
the individuals from fraud and unethical business
practices. Both Canada and USA has strong penalties and
punishment for corporations or people using unethical
business practices or fraud. (Boyd, 1997)
4.1.4 Values and Attitude
Satterlee (2009) described values as an interpretation of culture by society members. A
successful business manager should take care in consideration of values and attitude of host
culture. American business managers like their Canadian counterparts are strict on concept of
time. American has the highest ranking individualism in Hofstede’s dimension which means like
Canada, American is also the society with individualistic attitude and look out for themselves
and their families. American people don’t like any kind of discrimination of gender or race.
(Roberts and Taylor, “United states of America”, 2012)
4.1.5 Customs and Manners
American customs and manners are relatively
similar to Canadian. Like the Canadian people American
businessmen and women prefer to wear dark colors
business suit with tie. When doing business in rural area ,
men can come to business meeting without wearing a
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jacket and or tie and women can wear dress, or skirt and
blouse. Clean and neat clothes are preferred to
fashionable and trendy one. (Roberts and Taylor, “United
states of America”, 2012)
American people values time as money and are
very strict on punctuality. Canadian people are of
reserved demeanor and they expect you to be as well.
Unlike Canadian people American people talks about
business during meals. The gift giving is not widely
popular in American culture as well but after finalizing
the deal, a nice gracious note is always appreciated.
However, American people accept invitation to meal or
accept modest gift which doesn’t appear as bribe.
(Roberts and Taylor, “United states of America”, 2012)
American like both French and English Canadian
use a firm handshake with eye contact when meeting and
leaving. Using person’s title are if they have are highly
recommended if not Mr., Mrs., Miss and the full name
are preferred. When departing, usually business cards are
exchanged. In rural area, you will be greeted hello rather
than hand shake. (Roberts and Taylor, “United states of
America”, 2012)
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4.1.6 Social Structure and
Organization
Like Canada, USA doesn’t have social structure.
According to Hofstede power distance, USA scores 40 in
compare to world’s 55. The society has been equally
integrated and there are no class systems. Hofstede
linked lower power distance with opportunities for
benefitting from and access to social programs. (MacNab
and Worthley, 2007) Canada has score of 38 which is
pretty close to USA but the difference remains. The
Canadian health care system has effective safety net for
the lower income population than US. That means poor
Canadian has better health care than the poor American.
(MacNab and Worthley, 2007) Also Canada shows more
income equality and larger middle class than America.
(MacNab and Worthley, 2007)
4.1.8 Education:
Education system in America is decentralized,
federal government reserves power for quality and
assurance of education over states, city and local
authorities whereas in Canada province control over the
quality of education. But they share similarities in
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schooling, kindergarten, followed by elementary and
middle school, high school and then postsecondary
education like vocational, technical or college.
(Organization of US education, 2008)
Beside the similarities and differences in
dimensions of culture, I further researched into political
culture in USA and Canada. The article by (Alston,
Morris and Vedlitz, 1996) presents the Seymour Martin
Lipset’s theory that the formation of two nations gave
rise to two distinctly different cultures. English
Canadians supported royal crown and develop positive
view of government and related institutions which
resulted in values centering on particularism, elitism and
collectivism. But American rejects the crown rule and
developed egalitarian and universal values. Furthermore
Lipset stated that “America is country of revolution,
Canada of the counter-revolution”. Tocqueville argued
that Americans are individualistic and suspicious of
institutions but Canadians are more collectivistic and
supportive of their institutions. American people being
individualistic attitude and pro-choice, forty five percent
favors abortion but Canadian being collectivistic attitude,
only thirty two percent favors abortions (Alston et al.,
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1996) In the article by Mr. Robinson, Lipset and Meltz,
argues that Canada’s labor law is more union friendly,
supports unions and their objectives creating higher
union density level than Americans. In this same article,
Inglehart and his coauthors compares USA and Canada
in two dimensions: first on the materialist/postmaterlist
spectrum and the second on attitude towards religion
authority. On the first spectrum, Canada and USA are
identically on the axis but in second spectrum the
difference is higher. (Robinson, 2006) The USA and
Canada are quite much alike in social diversity but there
are differences when it comes to work related issues. The
research by (Ali, Falcone and Azim, 1995) showed that
American displays more dedication to work and have
less interest in leisure activities than Canadian. (Ali et
al., 1995)
This article compares USA and Canada on Hofstede’s dimensions of culture. Hofstede’s
dimension of culture includes four theories: Individualism, Power Distance, Masculinity and
Uncertainty Avoidance. (Satterlee, 2009, p. 56, 57) The article by MacNab and Worthley (2007)
compared the cultural closeness of USA and Canada on three dimension; individualism, power
distance and uncertainty avoidance. (MacNab and Worthley, 2007) Hofstede ranked the USA
and Canada close on all dimensions of culture. Then they are grouped in categories of cultural
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GLOBAL BUSINESS CULTURAL ANALYSIS 23
clusters based on their scores on uncertainty avoidance (low), power distance (low) and
individualism (high). (MacNab and Worthley, 2007)
(i) Power distance is determined by the how much the culture accepts the importance
of position that separates people. (MacNab and Worthley, 2007) Both USA and
Canada are low in power distance, meaning that both countries benefits from
some kind of social program, incomes are equally distributed and has much larger
middle classes. (MacNab and Worthley, 2007) The hypothesis proposed by
MacNab and Worthley for their empirical test that the Canadian sample will
demonstrate lower level of power distance than US sample was not supported
because there was no significant difference. (MacNab and Worthley, 2007)
(ii) Uncertainty Avoidance is the degree to which extent the culture has accepted that
future can never be known. Both Canada and USA are low in the uncertainty
avoidance score, which means the greater tolerance. But still there remain the
differences. MacNab and Worthley (2007) described the presence of linguistic
group in country, national policy towards them and official positions to
bilingualism are culture. Canada share some linguistic with US, but Canada is
official bilingual country. Bowman observed that there are significant difference
in linguistic orientation within the political system, public policy and national
culture. This led to 2nd hypothesis by MacNab and Worthley (2007) that the
Canadian sample will demonstrate lower uncertainty avoidance than US sample.
However this hypothesis was supported by the findings of significant difference
in uncertainty avoidance. Canadian sample has lower level of uncertainty
avoidance than the US sample.(MacNab and Worthley, 2007)
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GLOBAL BUSINESS CULTURAL ANALYSIS 24
(iii) Individualism defines as the individual nature where people take care of them and
those near to them. It has been correlated to western free market economies. Both
US and Canada ranks in top twenty economies. Individualism can be linked to
freedom of press. (MacNab and Worthley, 2007) In the recent study of 194
nations, the US and Canada tied for the ranking on freedom of press which shows
that both countries have similar individualistic characteristic. Thus MacNab and
Worthley (2007) proposed third hypothesis that Canadian and US samples will
have similar propensities for individualism. As predicted, there is no significant
difference on culture of individualism in both countries.(MacNab and Worthley,
2007)
(iv) Masculinity determines how much the society care for the traditional masculine
work role model of male achievement, power and control. (Satterlee, 2009, p. 57)
Both Canada and the US have higher ranks on masculinity dimensions which
mean the higher degree of gender differentiation of roles. (Roberts and Taylor,
“United states of America”, 2012)
5. What are the implications for US businesses that wish to conduct business
in that region?
After satisfying the local needs, any profit
oriented firm looks forward to expand to next market. It
could be next city, state or country. So, when US
business retailer looks to expand to new market, it targets
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GLOBAL BUSINESS CULTURAL ANALYSIS 25
Canada because of its similar business culture and its
long border with US. Also, except some part of Canada,
like in Quebec, everyone speaks English. However,
businesses managers are highly recommended to learn
French in case you have to deal with business manager
from such part. In this part of research paper I am going
to talk about important things to remember when doing
business in Canada.
The main attractions for US retailer to expand in
Canada are the similarity in business culture,
geographical fit and familiar legal landscape. (Delfino
and Paura, 2009) To avoid confusion, it is recommended
that you involve Canadian legal, tax, accounting advisor
from beginning. The nature of issues that arise varies
from the scope of investment, particular retail sector, to
regions. Canada has broad foreign investment and
antitrust laws, and distinctive employment consumer
protection, privacy laws. (Delfino and Paura, 2009)
Since US and Canada signed free trade agreement
in 1988, and North American Free trade agreement
(NAFTA) in 1994, there is substantial growth of US
retail investments in Canada. (Delfino and Paura, 2009)
Even though trade barriers are down, foreign investment
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GLOBAL BUSINESS CULTURAL ANALYSIS 26
and antitrust law applies to US and other foreign
investments in Canada, when a firm wants to extend
through acquisition of existing Canadian business. Under
Investment Canada Act, it takes 45 to 75 days after
application was filed for foreign investment authorities to
make decision whether the investment is beneficial to
Canada. (Delfino and Paura, 2009)
If US retailer who intends to expand by building
entity from the zero find practical and legal challenges in
the area of real estate assembly and zoning approvals,
which are largely regulated by local government. .
(Delfino and Paura, 2009) All laws relating to real estate
acquisition, leasing and development are similar in most
Canadian provinces but US retailer who wants to expand
to Quebec, needs to find proper counsel in Quebec,
whose civil code are similar to Europe. (Delfino and
Paura, 2009)
One of the many aspects that surprises US retailer
is the relatively large degree of authority granted to
provincial government under Canada’s federal
constitution. The provincial governments dominate
several laws which directly affect the retail expansion,
which includes environmental, privacy, consumer
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GLOBAL BUSINESS CULTURAL ANALYSIS 27
protection, employment standards and labor law. The
province of Quebec imposes their own French language
relating to labeling signage and advertising. (Delfino and
Paura, 2009) The consumer protection acts, which are
governed by province, regulate sales to consumers,
establish mandatory disclosure requirements and limit
the retailer’s ability to exclude statutorily implied
warranties. (Delfino and Paura, 2009) The employment
legislations are regulated by province and tend to be
more favorable to trade unions. The entitlements of
vacation time, exemptions from overtime are firmly
established. If you fired someone, it will cost more than
in US, there is no at-will employment is not recognized. .
(Delfino and Paura, 2009) The privacy law are regulated
by both federal and provincial government. The
Canadian privacy legislation prohibits retailer from
collection, storage and use of the personal information of
customers and employees. (Delfino and Paura, 2009) The
Canada’s intellectual property laws are regulated by
federal government, it is advised that act swiftly to get
domain name even before announcing the intention of
expansion. (Delfino and Paura, 2009) If you decide to
send some of your employees to Canada, you need to
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GLOBAL BUSINESS CULTURAL ANALYSIS 28
arrange proper visas or work permits in advance to avoid
delays and complications. (Delfino and Paura, 2009)
Canada has a 5 percent national value added tax known
as Goods and Service Tax (GST) which is in addition to
provincial sales tax (PST). (Delfino and Paura, 2009)
Finally I want to talk about tax implication of
doing business in Canada. If US retailer opens up
permanent establishment in Canada, the profit earned
will be subjected to Canadian federal income tax.
(Chiavetta, 1991) If US retailer does business in Canada
through the use of sales person, it is considered as
nonresident and has to file Canadian federal income tax
under The Canadian Federal Income Tax Act. (Chiavetta,
1991) If US retailer wants to open a Canadian branch,
the taxation on those branches is determined as if it was a
separate entity. The branch is subjected to branch tax in
addition to federal income and capital taxes. The income
or loss on Canadian branches is included in US income
tax return as foreign tax credit. (Chiavetta, 1991) When
US Corporations opens Canadian corporations as their
subsidiary, it will be taxed as a foreign branch. The
dividends and interest paid by such subsidiary to its
parent companies are subject to Canadian non-resident
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GLOBAL BUSINESS CULTURAL ANALYSIS 29
withholding tax. Those dividends and interest received
are included in income the gross amount and is allowed
foreign tax credit for 15 percent Canadian nonresident
withholding tax when filing in US tax return. (Chiavetta,
1991) For the employees, the federal law dictates the
employer to withhold wages and remit income tax;
Canadian pension plan contributions and unemployment
insurance contributions and it also require employer
contribution for pension plan and unemployment
insurance. (Chiavetta, 1991) If US retailer sends US
individual to work in Canada and if the earning is more
than 10,000 Canadian dollars, it’s subject to Canadian
income tax and need filing Canadian personal income tax
return. (Chiavetta, 1991)
All these tax laws should be taken into
consideration when expanding your business to Canada.
Since the laws are changing from time to time, it’s
always best to consult Canadian business lawyers,
accountants to get up to date information to save
precious time.
B. Additional Questions:
1. Trade agreements between US, Europe and rest of the world.
1.1 NAFTA:
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Talking about NAFTA and US Canada trade
relationships, it appears that the Free Trade Agreement
(FTA) is of much greater importance to Canada that to
the US.(Swanson, 1990). This is because the FTA
provides Canadian producers with a consumer market of
over 265 million people, 90 percent of whom are US
citizens. (Swanson, 1990) According to the estimates of
the Canadian government, increased trade led by FTA
will add 120000 new jobs to the Canadian economy and
will increase nation’s income 2 to 3 percent (Swanson,
1990)
President Obama’s administration wanted to
renegotiate NAFTA and change the way trade is
conducted. (Long, 2009) Many people argue that the
member reaped the benefits from NAFTA. Hart (2004)
on his article shared the six lessons he learned from free
trade agreements. The free trade agreements need unique
partnership of political leader and policy entrepreneur.
They need support from business group and civil
societies. He ascertain that economist were generally
right about the benefits of trade but didn’t provide best
way to achieve them.(Hart, 2004) The political scientist
were general wrong about the threat of free trade, but
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GLOBAL BUSINESS CULTURAL ANALYSIS 31
they will contribute for full benefit and the involvement
of lawyers.(Hart, 2004) Even though the benefits are
high from free trade agreements, some Canadian artists
voice their problem performing in USA because of
Immigration Act of 1990.(Zemans, 1994) Canadian
artists argued that even though there is project in place to
facilitate a constant traffic of artists between US and
Canada, the collaboration didn’t get support it deserved.
(Zemans, 1994)
1.2 EUROPEAN UNION:
Likewise, Canada should also consider a
comprehensive trade and economic agreements (CETA)
with the European Union (EU). Schwanen (2011) in his
study states that Canada’s agreement with the EU is good
opportunity to diversify the market for its high value
added goods and to increase the attractiveness of its
economy to the investors. Just like most investors have
reaped the benefits from the NAFTA agreement, the
CETA would provide similar advantages. (Schwanen,
2011)
1.3 ASIA:
Canada now has more active involvement in trade
with Asia in recent times. Experts are now exchanging
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GLOBAL BUSINESS CULTURAL ANALYSIS 32
ideas to enhance Canada’s trade with Asian countries.
Scholars admit that Canada has lagged far behind in
identifying and pursuing economic activities in the Asia
Pacific region. In order to receive optimum benefits and
reap full advantage, Canada must promote free trade
agreement with Asian countries like Malaysia,
Singapore, Brunei, Thailand and Indonesia. (Boosting
trade with Asia, 1993)
2. Import and Export and its effect on global market:
Import and export are essential part of
international trade. Adoption of import export policies by
many countries have led to significant positive changes.
Akram, Khan, Atif and Shafique (2011) in their paper
assessed the effect of export on economic growth of
Canada and concluded that there is a significant positive
relationship between export and economic growth.
Economic growth most of the time is accompanied by
increased exports. Export not only enhances labor skills
but also increases productivity in local as well as
international markets (Akram, Khan, Atif and Shafique,
2011). Exports of any developed country will constitute a
significant share in the GDP. For instance, Canada’s
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GLOBAL BUSINESS CULTURAL ANALYSIS 33
exports contribute up to 30% of its GDP (Akram et al.,
2011). It was the North American Free Trade Agreement
(NAFTA) and removal of trade barriers that led to
growth in Canada’s exports. Therefore, there is a general
agreement among scholars that exports are essential for
economic growth and exports lead to industrialization.
There are many instances where reduction in
exports has led to economic turmoil in many countries. It
is also vital to determine the developmental level of
country to see what effect export has on it. This is
because there is a relationship between country’s
developmental level and the effect of export on that
country. The more developed a country is the stronger is
the impact of export on that country. In less developed
countries exports do not have a significant impact on
economic growth (Akram et al., 2011). Since Canada is a
developed nation, export plays a major role in its growth.
Canada is the 19th largest exporter country in the world.
Exports leads to long term growth not just by
improving the finances but also by human capital
formation, reduction in unemployment, and by
infrastructure development. While export constitutes a
strong determinant of growth and development so is
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GLOBAL BUSINESS CULTURAL ANALYSIS 34
import as it brings progress and prosperity. Bloskie
(2004) in his article highlights Canada’s import relations
with other nations. Canada imports a wide variety of
products from many parts of the world and US has been
the biggest trading partner (Bloskie, 2004).
3. Investment flow in Canadian market:
Rise of globalization in this era is characterized
by capital market integration and increasing cross-border
investments. These trends can be observed in the
strategic implementations of both developing and
develop nations. Business interests and fixed assets
mostly contribute to all the cash that flows into a nation
which is classified as investment flows. This occurs as a
result of buying and selling of the business interests and
assets. Canada has been seeing an increase in direct
inward investment flows since 2009. (Dang, 2010)
Canada’s productivity and foreign direct investments are
increasing as a result of Canada participating in the
global value chains. All countries in the world have their
own investment flow policies and strategies that help
them increase their flow chains in the global economic
market. Investment flows in Canada have been
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GLOBAL BUSINESS CULTURAL ANALYSIS 35
determined by a variety of policies and thus, these
experimentations have helped the country to examine the
effects of various types of investment flow strategies
both in national and sectorial level. The three main
financial sectors of Canada can be said to be
manufacture, finance and the petroleum business.
(Shapiro and Globerman, 2003) The understanding of
sectorial inflows and investments in these three sectors
can be a useful tool in identifying the status of
investment flows in the country and its various sectors.
(Shapiro and Globerman, 2003) Inbound flows are
usually directed by foreign investment policies but firms
don’t always tend to invest inbound. Of the many foreign
direct investment strategies that Canada has applied,
Foreign Investment Review Act was one of the acts that
monitored the capital and investments that the nation was
making. (Shapiro and Globerman, 2003) The act would
allow investments to make the investments profitable by
levying undertakings from the investors. There are
various liberalization provisions of the trade agreements
that Canada has done in the past. (Shapiro and
Globerman, 2003) The FTA-NAFTA provisions of
liberalization have helped Canada in increasing the
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GLOBAL BUSINESS CULTURAL ANALYSIS 36
inward FDI flow. The various integrations that
multinational companies use while doing business can
also be modified to complement the trade process and
increase the flow of investment. Horizontal and vertical
integrations can be used in order to increase the
investment flow by decreasing the costs of intra-firm
relations. The countries that promote their free-trade
agreements and large tariff free markets gain a better
hand at increasing their inward FDI flow.(Shapiro and
Globerman, 2003) It is one of the processes by which
tariff free large markets lures nations into making
relationship within the large network. A high GDP also
function in the increasing investment flow in the country.
If Canada as the host nation has a higher GDP compared
to other countries then, the investments in the country are
considered to be profitable. Also, domestic funds for
investment are largely available and it is a plus for
inward investment flow. For finance, the GDP of a cross
border country does not highly matter. IN the case of
Canada, the increasing or decreasing GDP of U.S. would
not affect the financial services sector of Canada and its
effects on the investment inflow. However the GDP of
Canada and the exchange rate in the US largely and
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GLOBAL BUSINESS CULTURAL ANALYSIS 37
positively affects the FDI inflows in this sector.
Surprisingly the provision of the FTA-NAFTA did not
significantly help in increasing flows into the country.
(Shapiro and Globerman, 2002) Canada is also working
in bilateral investment treaties with US and the rest of
the world which protects the investors to seek monetary
damages from a foreign government. (Boscariol et al.,
2009) The businesses who want to invest in North
America are protected by NAFTA provisions. (Price and
Christy, 1995) They provide investor with four basic
guarantees of nondiscrimination, prohibition of
performance requirement, freedom to transfer earnings
and international law standards on expropriation and
compensation. (Price and Christy, 1995)
Over the past decade emerging economies have
integrated with advanced economies in financial aspects
and broadened the economic horizons of international
markets. Capital flows from advanced to emerging
economies have surged unlike ever in history and the
reverse has also come to manifest itself in the global
market place. Increased flows of capital in Canadian
economy have brought about policy changes and the
country has faced some financial stability challenges in
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GLOBAL BUSINESS CULTURAL ANALYSIS 38
the past few years. There are both macroeconomic and
financial implications of increased investment flows into
any economy. These implications should be handled by
further strengthening the national policies and making
the exchange rate system more flexible and supporting
sterilization.
4. Global Implication of world’s 11th largest economy:
Globalization is helping the economies of the
world join hands together to increase trade and capital
unaccountably. World Trade Organization and
International Monetary Fund have been corresponding
with China and Russia, two very large economies of the
world, to get into becoming a part of the trade
organization. (Macmillan and Grady, 1999) Involvement
of strong economies into the trading and marketing
environment is going to help the world economy see
arrays of progress and increment. International marketing
and trade environment is affected by the
increase/decrease in countries GDPs’ and the stability of
their economies. Canada has played a good enough part
in sustaining the world economy because of this large
trade, business chains around the world. Since Canada
remains in the middle range of powerful economies, it
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GLOBAL BUSINESS CULTURAL ANALYSIS 39
has had enough say in the World Trade Organization
treaties and processes. Canadian economy has been
focusing on reducing unnecessary nuisance tariffs,
restricting trade barriers, and addressing non-tariff
barriers. It would all help in stabilizing the Canadian
economy and increasing its trade with countries around
the world. (Macmillan and Grady, 1999) Kiggundu and
Uruthirapathy (2010) come up with several points which
will help change the policy to make more favorable for
Canada to compete with other countries. They pointed
out to strengthen the national alliance for
competitiveness, raising the profile of competition
policy, taking climate change as an opportunity for
enhancing competitiveness and need for clear
framework. (Kiggundu and Uruthirapathy, 2010)
The Canadian economy has seen a recovery in
exports in the last few years. The figures are definitely an
encouraging push for the Canadian economy. The
economy did not go through good times after the
encouragement, although the factors were more of the
outside than inside. The weakening U.S. economy and
global market disruption stemming from East Asia and
the natural disasters had affected the growth and
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GLOBAL BUSINESS CULTURAL ANALYSIS 40
productivity of Canada’s economy. Since the economy
highly relies on commodity prices increase in commodity
prices increases investments into various sectors in the
country. Although increase in commodity prices does
have negative effects, the economy is strengthened by its
long term benefits. (Roy, 2006)
The country’s GDP is highly reliant on trade and
increasing trade leads to an increase in GDP. Trade is an
important factor because a large fraction of the GDP is
reliant on the exports of the country. AN increase in
trade will help in increasing the GDP of the country. The
Canadian economy not only depends on the economic
performance of U.S. but also the European countries. A
huge financial blow from their side can be a negative in
the economic conditions of Canada. The exchange rate of
Canadian and U.S. currency has been stagnant over time
and thus, Canada’s economy is favorable to the U.S.
economy in many prospects. The country is seeing good
progress in terms of a growing economy because after
the U.S. recession, Canada outperformed U.S. in trade
and economic growth. Weak U.S. commodity markets
lead to decrease in Canadian trade. Canadian
involvement in bilateral treaties with strong economies
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GLOBAL BUSINESS CULTURAL ANALYSIS 41
like China have helped increase Canada’s global
presence. Increasing bonds, treaties and decreasing trade
deficits have helped in the increase of Canadian
economy and its power in the world. (Roy, 2006)
The Canadian economy should keep on focusing
on trade liberalization policies. The Millennium rounds
that are coming up are highly dependent on how the
global economy treats the developing countries.
(Macmillan and Grady, 1999) Increasing trade
liberalizations and making the developing countries a
part of the trade negotiations will help the world
economy to sustain and grow. Canada’s support in trade
liberalization though tariff reductions and limiting trade
barrier or restrictions will help the developing countries
become a part of the world economy and will get to
enjoy their share in the world’s economy. Canada as an
important part of the world economy should work on
strengthening the global market. For this, Canada should
work with other strong economies to commit into
making strong policy foundations for organizations like
WTO and IMF and the World Bank. (Macmillan and
Grady, 1999) Also, strong economies which impact the
world economy should give greater attention to poor
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GLOBAL BUSINESS CULTURAL ANALYSIS 42
economies and the third world nations. Financially
capable nations should work on making their national
financial institutions the strongest of all and increasing
their trade insights into the larger world. Next, capital
liberalization should be looked upon with importance
because safe liberalizations can help the developing
nations to be guided into the path financial growth and
productivity. Formation of an organization which would
serve the same purpose as private sector investors would
also be a good way to provide provisions to the
international trade system. They would be helpful as they
would be responsible in forming mechanisms to reduce
financial crisis.
Canada’s economy definitely influences the
international trade market and it should work on
implementing safe capital liberalizations and open trade
agreements which would benefit the world economy.
5. Business cultures in Canada:
Finally I want to talk about SWOT analysis of
business culture in Canada. Canada has been the largest
trade partners with USA. The US retailer has great
benefits and protection under NAFTA if they want to
expand to Canadian market. Strength of Canadian
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GLOBAL BUSINESS CULTURAL ANALYSIS 43
business culture is that it has similar culture and
geography with USA. Weakness would be the different
foreign antitrust acts, real estate acquisition, privacy law,
consumer laws etc. Opportunities are the vast untapped
reserve of the oil industries, no trade barriers, and
benefits and protection from NAFTA. Threats are the
Canada’s free trade agreements with Europe and Asia
which can open door to the flow of investments.
C. Conclusion
Canada is the 2nd largest country in the world with 10th
largest economy. Canada has its own rich cultural
heritage. It is also largest trade partner of the USA. The
retailers from around the world want to do expand their
business in Canada because of its economic freedom.
This research paper will give you the glimpse of its rich
culture, political nature, laws, trade agreements, import
and exports and economic freedom.
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GLOBAL BUSINESS CULTURAL ANALYSIS 44
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