Global Commerce Review

Australia & New Zealand, Q3 2017

Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go.

Key Findings

Apps account for for retailers who invest on both mobile web and shopping apps.

Combining cross-device data lets you understand the entire shopper journey.

are preceded by a click on a mobile device.

Combining intent data lets you see more shopping dollars per shopper.

Shoppers matched on another device spend an per order.

2 Source: Criteo data, Worldwide and in Australia & New Zealand, retail advertisers, Q3 2017.

Optimizing your app lets you connect with more of today's mobile-first shoppers.

3

Mobile web usage plateaus, leaving room for apps to surge.*

Sales by device, Q3 2016 and Q3 2017, Apps excluded

M O B I L E G R O W T H

Q3 YoY

+1.4%

-1.3%

+3%

Source: Criteo data, Australia & New Zealand, retail advertisers, Q3 2017, apps excluded.

41.9

%

42.6

%

0%

10%

20%

30%

40%

50%

60%

70%

Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017

Smartphone Tablet Desktop

Q3 ’16 Q3 ’17

Smartphone + Tablet Smartphone + Tablet

4

Mass Merchant and Fashion / Luxury are the two retail subcategories with the highest share of mobile sales.

Sales by device, Q3 2016 and Q3 2017, Apps excluded

M O B I L E G R O W T H

Source: Criteo data, Australia & New Zealand, retail advertisers, Q3 2017, apps excluded.

25%

41%

47%

48%

52%

COMPUTING / HIGH TECH

HOME / GARDENING

HEALTH / BEAUTY

FASHION / LUXURY

MASS MERCHANT

Apps account for 62% of mobile sales.*

*Criteo, APAC, Q3 2017. For retailers who generate sales on both mobile web and in-app.

6

In most world regions, mobile now accounts for more than 50% of online transactions, and in-app sales dominate.

A P P O P P O R T U N I T Y

All retailers combined, apps excluded

Retailers who generate transactions on all environments

Mobile Web

App

Desktop

Source: Criteo data, Worldwide, retail advertisers, Q3 2017

Middle East & Africa

Latin America

North America

Europe

APAC

7

In APAC, retailers with a shopping app now generate 70% of their sales on mobile devices.

A P P O P P O R T U N I T Y

*Share of online transactions by device for retailers with a shopping app (left) and for all retailers, excluding apps (right). APAC, retail, Q3 2017.

49%

51%

26%

44%

30%

Mobile Web App Desktop

Share of online transactions by device*

Share of transactions excluding apps*

All retailers* Retailers with a shopping App*

APAC

28%

46%

Q3 2016 Q3 2017

8

Apps account for a majority of mobile sales in APAC.

In-App Share of Mobile Ecommerce Transactions

A P P O P P O R T U N I T Y

YoY Increase of the Share of In-App Transactions, Globally Worldwide APAC

YoY Increase 64%

Source: Criteo, APAC and Worldwide, Q3 2017. Retailers who generate sales on both mobile web and in-app.

38%

62%

Mobile Web

In-App

Mon. Tues. Wed. Thurs. Fri. Sat. Sun. Night (0-5)

Early Morning (6-8)

Morning (9-12)

Afternoon (13-17)

Early Evening (18-20)

Evening (21-23)

9

Desktop usage dominates working hours, while mobile wins evenings and weekends.

S H O P P I N G M O M E N T S

Sales by Device Type and Hour of the Day Sales by Device Type and Day of the Week

Tablet Smartphone Desktop

Source: Criteo data, Australia, retail advertisers, Q3 2017.

10

Combining cross-device data lets you understand the winding shopper journey.

C O M B I N I N G D A T A

32% of all desktop transactions in Australia & New Zealand are preceded by a click on a mobile device.

32% click on a mobile device.

click on another desktop.

of post-click desktop transactions come from

another device.

42%

10%

Source: Criteo data, Australia, fashion advertisers, Q3 2017.

100

113

Device

Average order values are significantly higher for matched shoppers: +13% on average.

11

Combining intent lets you see more shopping dollars per shopper.

C O M B I N I N G D A T A

Source: Criteo data, Australia and New Zealand, fashion advertisers, Q3 2017. Average order value for matched shoppers, for every $100 spent by unmatched shoppers.

Unmatched Shoppers Matched Shoppers

Device

Device

12

Offline sales boost shopper knowledge - and online results.

O M N I C H A N N E L M A T T E R S

Omnichannel retailers that can combine their offline and online data can apply over four times as much sales data to optimize their marketing efforts*. 

*Criteo data, Q3 2017, US retail advertisers who combine online and offline sales data.

$29

$29 SALE

About Criteo

Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing

ecosystem to drive profits and sales for retailers and brands. Over 2,700 Criteo team members partner with 17,000 retail and brand

clients and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need

and love. Designed for commerce, the Criteo Commerce Marketing Ecosystem sees over $550 billion in annual commerce sales data.

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