global company ford motors

8/7/2019 Global Company FORD MOTORS

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Global Company: Ford Motor

2010 Ranking by Fortune 500 : 8 th rank

2009 Revenues in $millions : 1,18,308

Location : Multiple

Introduction:

Ford Motor Company is the world's second largest automaker with approximately

350,000 employees, and operating in more than 200 markets on six continents. Its automotivebrands include Ford, Lincoln, Mazda, Mercury and Volvo. Its automotive-related servicesinclude Ford Credit and Quality Care.

The company's world headquarters is in Dearborn, Michigan. Ford Motor Company officiallycelebrated its 100th anniversary on June 16, 2003.

The Ford Focus is a small family car manufactured by Ford first in Europe starting July 1998,then worldwide starting February 2000 (with its own model for North America in productionuntil late 2010). A second generation launched in Europe in January 2005, received styling andengineering updates in January 2008, and is marketed globally outside North and South America.

The third generation model will be sold globally upon its launch, first in Europe (late 2010) thenin the Americas (early 2011).

In Europe, South America, North America and South Africa, the Focus replaced the Ford Escort.In Oceania and Asia, it replaced the Ford Laser.

Altogether, over 9.2 million Ford Focus vehicles in two generations have been sold worldwidesince its 1998 launch in Europe. The Ford Focus was the bestselling car in the United Kingdomfor January 2011.

M anufacturing

The Mark 1 was also previously produced in factories in Saarlouis, Germany; General Pacheco,Argentina; Valencia, Spain; Santa Rosa, Philippines; Chungli, Taiwan and Vsevolozhsk, Russia.

South America



The Mark 1 Focus remained in production until 2008 in General Pacheco, Argentina for theSouth American Market. The last of the Mark 1 Focus produced in Argentina (2008 Version)featured either a 1.6 L Zetec Rocam Flex Fuel Engine or 2.0 L Duratec HE Engine or the 1.8 LDuratorq Diesel Engine. Assembly of Mark 2 Focus started in 2008 for the 2009 model.

However, in Brazil, Ford do Brasil offered this until 2009, in 1.6 (Flex Fuel - 105cv petrol/112cvethanol) GL or GLX, 2.0 GLX or GHIA (147cv petrol) hatchback or saloon versions.

Critical opinion

The motoring press praised the handling and ride of the Ford Focus for its rare mix of passenger comfort and lively driver responsiveness. Reviews hailed the Focus' independent real suspension,performance and accommodation. The interior design polarised opinion. The quality of theinterior materials was criticised relative to the Opel Astra and even more so relative to the Mk 4Volkswagen Golf, although the Mk4 Golf was considerably more expensive than the Focus fromnew.

Safety

The Mk 1 Ford Focus received 4 out of 5 stars for occupant safety, and 2 out of 4 stars for pedestrian safety in its EuroNCAP tests (69% frontal, 83% side, 28% pedestrian). In Australia,the 2002±2005 Ford Focus was assessed in the Used Car Safety Ratings 2006 as providing"average" protection for its occupants in the event of a crash

Availability

The Focus Mk 2 is also built in South Africa for export to Australia and New Zealand. However shortly after launch, Ford New Zealand surrendered its supply to satisfy Australia's high demand,and now receives vehicles from the German factory in Saarlouis. In 2006 the Mk 2 made itsdebut in the Americas with its launch on the Mexican market as the 4-door saloon or the sporty3-door in ST trim. The Mk 2 Focus is now available alongside base versions of the Mk I modelin some other markets worldwide such as Brazil, Argentina, Chile, Colombia and Venezuela. InArgentina, the Mk 1 Focus is built alongside the Mk 2 in the Pacheco Factory.

In the U.S. and Canada, the Mk 1 Focus is offered in a much revised North American version,currently only as a saloon or coupe, the hatchbacks and wagon having been dropped after the2008 redesign. Sales of the coupe model have been only a small fraction of the previous 3-door

hatchback, despite rising sales of the Focus saloon and compact cars in general.

Ove rall sal es and history

In Europe, the hatchback is the biggest selling body style. Ford attempted to market the saloon inEurope as a mini-executive car by only offering it in the Ghia trim level, something that it hadtried before with the Orion of the 1980s. It has since given up on this strategy, and has startedselling lower specified versions of the saloon.



Despite its radical styling (the hatchback version in particular), and some controversial safetyrecalls in North America, the car has been a runaway success across the globe, even in theUnited States, where Ford has traditionally failed to successfully sell its European models. InEurope, where the Focus was positioned at the heart of the largest market segment by volume,Ford's overall market share had declined by 25% between 1995 and 2000 as the aging Ford

Escort failed to match up in technological terms to the Vauxhall/Opel Astra and Volkswage Golf without being able to achieve compensating sales volumes in the low price sector where Koreanmanufacturers, in particular, were becoming increasingly competitive. The Focus stopped the rotfor Ford in Europe, selling particularly strongly in the UK. This was the best-selling car in theworld in 1999 through 2004. It was elected Car of the Year in 1999, ahead of GM's new Astramodel. The Focus won the North American Car of the Year award for 2000.

Both versions of the Focus have been the 1999 and 2005 Semperit Irish Car of the Yea InIreland.

The Focus, unlike the Escort, was never offered in a dedicated panel van body style; however, a

commercial Focus based on the 3-door hatch is available in Europe - most commonly in Ireland.Ford therefore continued the Escort Van until the purpose-designed Transit Connect wasintroduced in 2002 as its replacement. A convertible version was another notable omission thatwas rectified with the Mk2 Coupe-Cabriolet.

R eliability

The European Focus, in 2002, according to German reports and surveys, was claimed to be themost reliable car between one and three years old in the German car market. This was aremarkable feat as the Focus was competing against German prestige manufacturers as well asJapanese manufacturers, all of which have strong reputations for quality and reliability.

Ford, like other car manufacturers including the Volkswagen Automotive Group, is currentlyhaving a problem with a faulty hydraulic pressure sensor across its range of vehicles fitted withESC built between 2004-2008. The repair necessitates complete replacement of the ATE TevesMK60 ABS pump module. The cost of repair at a main dealer has been known to reach £1500.

Awards

Since its launch in 1998 the Focus Mk I has won over 60 awards including 13 Car of the Year

awards in both Europe and North America, and more recently, the best family car ever (Autocar UK 2003). In 2005, in a poll by the Men & Motors TV channel in the UK, it was placed 19th inthe nation's favourite 100 cars of all time.

Top Gear awarded it 1999 "Car of the Year". Fifth Gear awarded the Mark II Focus "BestFamily Car" for 2004.



Au to Express in 2005 hailed the European Focus Mk 2 "Supreme Champion" in its New Car of the Year awards. The Focus also won the subcategory of Best Compact Family Car in the sameawards.

F O RD IN D IA

MICHAEL B O NEHAM - Pr esid ent and Managing D ir ector, Ford India

Michael Boneham is the President and Managing Director at Ford India since June 2008. Hereports directly to John Parker, executive vice president, Asia Pacific and Africa.

Prior to this position, Michael was the executive director ± Operations at Ford India, where hehas been responsible for Product Engineering, Purchasing, Manufacturing and Quality. Michaelhas more than 24 years experience in the automotive industry, with comprehensive knowledgeand understanding of Ford's global manufacturing and operations.

SAN D IP SANYAL ± Ex ecuti ve D ir ector - Ope rations, Ford India, India

Sandip Sanyal is the Executive Director, Operations at Ford India since June 2008. Sandipreports to Michael Boneham, President and Managing Director, Ford India.

In his previous role, as Vice President, Supply, Sandip was instrumental in developing a stronglocal supply base and a supply team in India. A large number of joint ventures between global

suppliers and leading Indian suppliers were created during this process.



NIGEL E. WA RK - Ex ecuti ve D ir ector, Mark eting, Sal es and S er vice, Ford India

Nigel E. Wark is the Executive Director for Marketing, Sales and Service at Ford India sinceMarch 2008. He has overall responsibility for Marketing, Sales and Customer Service Operationsin support of Ford India's expected rapid future growth in the market through capacity expansionand a major shift into the high volume segment. Wark reports to Michael Boneham, President &Managing Director of Ford India.

global company ford motors

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