global coprorate twitter influence energy
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Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.
THE GLOBAL CORPORATE
Gender and Age of Followers of Energy Companies
33%
1.3x .7x
of followers are between the ages of 26 AND 35
1.4x
less likely than the average user to be FEMALE
Followers are
more likely than the average user to be MALE
Followers are
1.2x more likely than the average user to be between the ages of36 AND 45
Followers are
more likely than the average user to be between the ages of46 AND 55
Followers are
Locations, Work and Interests of Followers of Energy Companies
234.2xmore likely to be from CARACAS, VENEZUELAthan the average user
30% followers from the UNITED STATES
FOLLOWERS OF ENERGY COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN
AUTO TRAVELFOODBUSINESS SPORTSSCIENCE TECHNOLOGYEDUCATION
FINANCIAL
EDUCATION
SOFTWARE
POLITICS
HOUSTON LONDONRIO DE JANEIROCARACAS
NEW YORK
TOP FIVE CITIES followers are from
FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN
followers of energy accounts are
Followers of Energy Companies
330x
Followers of Energy CompaniesFollowers of Energy CompaniesFollowers of Energy Companies
300AVERAGE TWITTER USER
734FOLLOWERS OF ENERGY COMPANIESvs. 1.8x
NETWORK SIZE
STRONGER THAN AVERAGE TWITTER USERS
THEY HAVE A SOCIAL PULL
Followers of energy companies have an average network size 1.8 times that of average Twitter users
Social pull measures how well followers are connected across social media.
EnergyCompanies
Twitter Influence StudyWho is following large global companies on Twitter?
The average Twitter user has approximately 300 connections across all social media platforms, and followers of energy companies average 734 connections across all social media platforms.