global digital statistics 2014

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  • wearesocial.sg @wearesocialsg 1 We Are Social

    GLOBAL DIGITAL STATISTICS 2014

    WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL INDICATORS

    we are social

  • wearesocial.sg @wearesocialsg 2 We Are Social

    COUNTRIES DETAILED IN THIS REPORT

    1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 FRANCE 7 GERMANY 8 INDIA

    9 INDONESIA 10 ITALY 11 JAPAN 12 MEXICO 13 NIGERIA 14 POLAND 15 RUSSIA 16 SAUDI ARABIA

    17 SINGAPORE 18 SOUTH AFRICA 19 SOUTH KOREA 20 TURKEY 21 THAILAND 22 UNITED ARAB EMIRATES 23 UNITED KINGDOM 24 UNITED STATES

    21!

    9!

    5!

    4!

    10!24!

    15!

    22!

    7!19!

    12!

    20!

    8!

    13!

    1!

    16!

    23!6!

    2!

    3!

    11!

    18!

    14!

    17!

  • wearesocial.sg @wearesocialsg 3 We Are Social

    PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS:

    SAYHELLO@WEARESOCIAL.SG

    @WEARESOCIALSG

    +65 6423 1051

    WEARESOCIAL.SG

    http://wearesocial.sgmailto:sayhello@wearesocial.sghttp://twitter.com/wearesocialsghttp://wearesocial.sg

  • wearesocial.sg @wearesocialsg 4 We Are Social

    GLOBAL OVERVIEW

  • wearesocial.sg @wearesocialsg 5 We Are Social

    GLOBAL DATA SNAPSHOT

    7,095,476,818

    2,484,915,152

    1,856,680,860

    6,572,950,124

    TOTAL WORLD POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    MOBILE SUBSCRIBERS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    52% 48%

    35%

    26%

    93%

    Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

  • wearesocial.sg @wearesocialsg 6 We Are Social

    SHARE OF GLOBAL USERS BY REGION JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

    NORTH AMERICA

    5% 11%

    11% 5%

    CENTRAL AMERICA

    3% 4%

    3% 3%

    SOUTH AMERICA

    6% 10%

    8% 8%

    WESTERN EUROPE

    6% 10%

    13% 8%

    CENTRAL & EASTERN EUROPE

    5% 6%

    7% 7%

    CENTRAL ASIA

    2% 1%

    1% 2%

    EAST ASIA

    22% 37%

    30% 22%

    SOUTH ASIA

    23% 6%

    8% 18%

    MIDDLE EAST

    4% 4%

    4% 5%

    AFRICA

    16% 4%

    8% 11% OCEANIA

    1% 1%

    1% 1%

    POPULATION

    SOCIAL MEDIA USERS

    INTERNET USERS

    MOBILE SUBSCRIPTIONS

    SOUTHEAST ASIA

    9% 9%

    6% 11%

  • wearesocial.sg @wearesocialsg 7 We Are Social

    INTERNET PENETRATION BY REGION JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC

    NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WESTERN EUROPE

    CENTRAL & EASTERN EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    81%!

    47%!18%!

    37%!

    78%!

    54%!

    48%!

    63%!

    34%!

    29%!

    SOUTH ASIA

    12%!SOUTHEAST ASIA 25%!

  • wearesocial.sg @wearesocialsg 8 We Are Social

    INTERNET PENETRATION BY REGION JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC

    81%! 78%!

    63%!

    54%!

    48%! 47%!

    37%! 35%! 34%!29%!

    25%!

    18%!

    12%!

    NO

    RTH

    AM

    ERIC

    A

    WES

    TERN

    EU

    ROPE

    OC

    EAN

    IA

    CEN

    TRAL

    &

    EAST

    ERN

    EU

    ROPE

    EAST

    AS

    IA

    SOUT

    H

    AMER

    ICA

    MID

    DLE

    EA

    ST

    WO

    RLD

    AV

    ERAG

    E

    CEN

    TRAL

    AM

    ERIC

    A

    CEN

    TRAL

    AS

    IA

    SOUT

    HEA

    ST

    ASIA

    AFRI

    CA

    SOUT

    H

    ASIA

  • wearesocial.sg @wearesocialsg 9 We Are Social

    SOCIAL PENETRATION BY REGION JAN 2014

    Sources: US Census Bureau, Facebook, Tencent, VKontakte

    NORTH AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WESTERN EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    56%!

    44%!7%!

    24%!

    44%!

    33%!

    43%!

    44%!

    34%!

    5%!

    7%!

    26%!

    CENTRAL AMERICA

    BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

    CENTRAL & EASTERN EUROPE

  • wearesocial.sg @wearesocialsg 10 We Are Social

    SOCIAL PENETRATION BY REGION JAN 2014

    Sources: US Census Bureau, Facebook, Tencent, VKontakte

    56%!

    44%! 44%! 44%! 43%!

    34%! 33%!

    26%! 26%!24%!

    7%! 7%!5%!

    NO

    RTH

    AM

    ERIC

    A

    WES

    TERN

    EU

    ROPE

    OC

    EAN

    IA

    SOUT

    H

    AMER

    ICA

    EAST

    AS

    IA

    CEN

    TRAL

    AM

    ERIC

    A

    CEN

    TRAL

    &

    EAST

    ERN

    EU

    ROPE

    WO

    RLD

    AV

    ERAG

    E

    SOUT

    HEA

    ST

    ASIA

    MID

    DLE

    EA

    ST

    AFRI

    CA

    SOUT

    H

    ASIA

    CEN

    TRAL

    AS

    IA

    BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

  • wearesocial.sg @wearesocialsg 11 We Are Social

    ACTIVE USERS BY SOCIAL PLATFORM JAN 2014

    Sources: most recent user data in company press releases, correct as at January 2014

    1,184 M

    816 M

    632 M

    400 M

    300 M

    272 M

    259 M

    232 M

    230 M

    220 M

    FACEBOOK

    QQ

    QZONE

    WHATSAPP

    GOOGLE+

    WECHAT

    LINKEDIN

    TWITTER

    TUMBLR

    TENCENT WEIBO

    SOCIAL NETWORK

    MESSENGER / CHAT APP

  • wearesocial.sg @wearesocialsg 12 We Are Social

    MOBILE PENETRATION BY REGION JAN 2014

    Sources: US Census Bureau, ITU, CIA

    NORTH AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WESTERN EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    101%!

    124%!67%!

    112%!

    129%!

    151%!

    92%!

    94%!

    89%!

    90%!

    72%!

    109%!

    CENTRAL AMERICA

    CENTRAL & EASTERN EUROPE

  • wearesocial.sg @wearesocialsg 13 We Are Social

    MOBILE PENETRATION BY REGION JAN 2014

    Sources: US Census Bureau, ITU, CIA

    151%!

    129%!124%!

    112%! 109%!101%!

    94%! 93%! 92%! 90%! 89%!

    72%!67%!

    CEN

    TRAL

    &

    EAST

    ERN

    EU

    ROPE

    WES

    TERN

    EU

    ROPE

    SOUT

    H

    AMER

    ICA

    MID

    DLE

    EA

    ST

    SOUT

    HEA

    ST

    ASIA

    NO

    RTH

    AM

    ERIC

    A

    OC

    EAN

    IA

    WO

    RLD

    AV

    ERAG

    E

    EAST

    AS

    IA

    CEN

    TRAL

    AS

    IA

    CEN

    TRAL

    AM

    ERIC

    A

    SOUT

    H

    ASIA

    AFRI

    CA

  • wearesocial.sg @wearesocialsg 14 We Are Social

    MOBILE BROADBAND PENETRATION JAN 2014

    Sources: US Census Bureau, International Telecommunication Union

    NORTH AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WESTERN EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    72%!

    23%!7%!

    13%!

    55%!

    39%!

    28%!

    66%!

    8%!

    16%!

    4%!

    18%!

    CENTRAL AMERICA

    CENTRAL & EASTERN EUROPE

  • wearesocial.sg @wearesocialsg 15 We Are Social

    MOBILE BROADBAND PENETRATION JAN 2014

    Sources: US Census Bureau, International Telecommunication Union

    72%!

    66%!

    55%!

    39%!

    28%!

    23%! 21%!18%! 16%!

    13%!

    8%! 7%!4%!

    NO

    RTH

    AM

    ERIC

    A

    OC

    EAN

    IA

    WES

    TERN

    EU

    ROPE

    CEN

    TRAL

    &

    EAST

    ERN

    EU

    ROPE

    EAST

    AS

    IA

    SOUT

    H

    AMER

    ICA

    WO

    RLD

    AV

    ERAG

    E

    SOUT

    HEA

    ST

    ASIA

    CEN

    TRAL

    AS

    IA

    MID

    DLE

    EA

    ST

    CEN

    TRAL

    AM

    ERIC

    A

    AFRI

    CA

    SOUT

    H

    ASIA

  • wearesocial.sg @wearesocialsg 16 We Are Social

    MOBILE BROADBAND SUBSCRIPTIONS JAN 2014

    Source: International Telecommunication Union

    NORTH AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WESTERN EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    252M!

    93M !83M !

    37M !

    228M!

    127M!

    444M!

    24M !

    15M !

    18M !

    61M !

    112M!

    CENTRAL AMERICA

    CENTRAL & EASTERN EUROPE

  • wearesocial.sg @wearesocialsg 17 We Are Social

    NORTH AMERICA

    351,300,266

    284,093,742

    197,033,600

    353,899,984

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    82%

    81%

    56%

    18%

    101%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU