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Global Editorial Cross-Media Communications Communication Strategies for a Strong Global Leadership - Executive Summary Every Country/Company/Organization needs a Vision Every Vision needs a Strategy Any Strategy needs a proper Communication www.rocketmedia.at Contacts: Michael Grabner CEO - Rocket Media Communications Eurasian Commissioner for International Media Communications - Eurasian Economic Cooperation Organization (EECO) T: +43 664 85 19 160 E: [email protected] W: www.rocketmedia.at W: http://eurasianeconomic.org/eng

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Page 1: Global Editorial Cross-Media Communications · Presentation English . Presentation German Case-Study ... Television – Internet – Print – Social-Media. Service Portfolio . Our

Global Editorial Cross-Media Communications

Communication Strategies for a Strong Global Leadership -

Executive Summary

Every Country/Company/Organization needs a Vision Every Vision needs a Strategy

Any Strategy needs a proper Communication

www.rocketmedia.at

Contacts:

Michael Grabner

CEO - Rocket Media Communications Eurasian Commissioner for International Media Communications - Eurasian Economic Cooperation Organization (EECO)

T: +43 664 85 19 160 E: [email protected]

W: www.rocketmedia.at W: http://eurasianeconomic.org/eng

Page 2: Global Editorial Cross-Media Communications · Presentation English . Presentation German Case-Study ... Television – Internet – Print – Social-Media. Service Portfolio . Our

Global Editorial Cross Media CommunicationsTelevision – Internet – Social Media – Print - Radio We help our Clients to have an Own Voice in Global Media

PROJECT EXAMPLES

• Ad-hoc Projects / News / Releases• Event Communications (Sport, Culture, Economy, Tourism, Government-Relations)• Country Communications, Crisis-Communications, Corporate Communications• Commercial Advertising & Public Relations

BACKGROUND

For Countries/Companies/Organizations it is more important than ever to manage, how they are perceived. International prestige and influence, foreign investments and crisis are all closely tied to the image. With our unique global media communication services - using highest standards including Emotional Intelligence (EI) for production & Artificial Intelligence (AI) for analysis programs – our Clients can strengthen their role as a pro-active communications player such as counter-act any international media criticism – instead of getting interpreted / ignored by others. To start a pro-active global editorial media communication, executed by an independent communication/information agency of a neutral origin, need to result in a strategic advantage & greater influence for our clients. This is our main co-operation intention & idea. According to the media business opinion, communication efforts from inside a country/company/organization are perceived as “propaganda”. Additional to our media production & distribution services, we also offer a real-time monitoring & analysis program, which reports every single publication via TV, Print, Online & Social-Media on global level as well as a geographic feedback-analysis, how the communication campaign was perceived. With this technique we are able to steer any follow-up campaign for our clients!

WE PRODUCE editorial content for TV, Internet, Print & Social Media, which is controlled & approved by our client.

WE DISTRIBUTE this content to 6,500 TV-Channels + 22,000 News-Rooms + 120,000 Journalists + 5,000 Bloggers & Influencers. As an Austrian company, we are neutral without any colours or political believes. There are no borders to our campaigns.

WE MONITOR & REPORT every single cross-media broadcast/publication in real-time on global level & provide independent media analysis (TV, Internet, Print, Social-Media).

WE ARE HIGHLY COST EFFICIENT Equivalent Media Values between 100 Million – 500 Million €uro with a CPM (Thousand Contact Prize) between 0.5 – 2.5 €uro. THIS IS UNIQUE!

LINKS (please click on the links below to download files/videos)

Presentation English Presentation German Case-Study https://www.youtube.com/user/rocketmediacom/videos

Page 3: Global Editorial Cross-Media Communications · Presentation English . Presentation German Case-Study ... Television – Internet – Print – Social-Media. Service Portfolio . Our

Global Cross Media Communications Television – Internet – Print – Social-Media

Service Portfolio

Our Clients, among others Governments: … enjoy highest discretion

International Organizations/Corporate Clients: United Nations Organization, World Future Council, Energy Globe Foundation, World Ethnogames Confederation, Olympic Council of Asia, Ernst & Young, Cision, EuronewsNBC, BBC, CNN, CNBC, CBS 60minutes, CCTV, Saga Network China, …

Project Development & Media Consulting Editorial Production & Postproduction

Emotional Intelligence (EI) Production Consulting

Host-Production (Events, Conferences, …) Commercial Advertising/Public Relations

Television Distribution

• TV News (VNR – Visual News Release).• TV Documentary (5, 9, 13, 26 & 45 minutes).• TV Live-Feeds.

Global TV-Network

• 6,500 TV-Channels in 194 Countries.• 20 International TV-News-Providers (Reuters, AP,

EBU,…).

Guaranteed Minimum TV-Coverage

• TV-News: 300 Million Viewers / 200 Min. Airing.• TV-Docu: 500 Million Viewers / 300 Hours Airing.

Monitoring, Reporting & Analysis

• Real-time Monitoring & -Reporting of Global Media Output Figures (Television, Print, Internet, Social-Media).

• Target Audience- & Geographic Perception Analysis.• Artificial Intelligence (AI) - Analysis for ROI & Follow-up Campaign.• Viewer Ratings- & Equivalent Media Value Reports.• Licensing- & Media Coverage Reports.

Print-, Internet- & Social-Media Distribution

• MNR – Multi News Release:Text (14+ languages) + Web-Clip (1-3 minutes)+ 3x Press-Pictures + Social-MediaImplementation.

Global Media-Network

• 120,000 Journalists.• 22,000 News-Rooms.• 5,000 Bloggers & Influencers.

Guaranteed Minimum Media-Coverage

• 300 Publications per MNR.

Page 4: Global Editorial Cross-Media Communications · Presentation English . Presentation German Case-Study ... Television – Internet – Print – Social-Media. Service Portfolio . Our

TV-POTENTIALS2020

mexico

new zealand

malaysia

south korea

kazakhstanrussia

romania

australia

azerbaijan

belarus

bulgaria

croatia

egyptsouth africasaudi arabia

czech republic

estoniafinland

germany

greece

ireland

italy

austia

kuwaitafghanistan

lebanon

japan

lithuanialatvia

macedonia

malta

norway

poland

slovakia

slovenia

sweden

tajikistanturkey

ukraineunited kingdom

united states

canada

uzbekistankyrgyzstan

denmark

hungary

TV sTaTions worldwide

france

portugalmorocco

brazil

argentina

spaintunisia

switzerland

bosnia-herzegovina

china

iran

pakistan

hong kong

oman

united arab emirates

qatartaiwan

belgiumnetherlands

cyprus

georgia

india

Page 5: Global Editorial Cross-Media Communications · Presentation English . Presentation German Case-Study ... Television – Internet – Print – Social-Media. Service Portfolio . Our

tv provider & tv networks worldwide

europe, asia

worldwide

144 TV CHANNELS

Latin america

WorldWide

TV-POTENTIALS2020

Page 6: Global Editorial Cross-Media Communications · Presentation English . Presentation German Case-Study ... Television – Internet – Print – Social-Media. Service Portfolio . Our

TEL +43 664 85 19 160 [email protected] www.rocketmedia.at A u s t r i a – C y p r u s - E u r o p e a n U n i o n

Reference Project 2019

Case-Study from Cision: https://www.cision.com/us/resources/success-stories/RocketMediaCommunications/

Nomad Universe March 9-23, 2019 / Saudi-Arabia

Global Media Communications – Production, Distribution, Monitoring, Reporting Television – Internet – Print – Social-Media

https://www.rocketmedia.at/projects-details/items/nomad-universe-2019.html

TELEVISION

- TV-News Feeds (Television, Editorial):

March 14, 2019: https://youtu.be/SiTtkuBu4gA

March 24, 2019: https://youtu.be/OgeQlTTx0lE

- TV-Documentaries (Television, Editorial):

13min Russian: https://youtu.be/YMRht-pNq0o 8min Russian: https://youtu.be/9cRpEM_vvWk 13min English: https://youtu.be/bgTw-R1btRg 8min English: https://youtu.be/RLuY_imEMKI

PRINT / ONLINE / SOCIAL-MEDIA

Multi-News-Release (MNR) 1 https://www.multivu.com/players/uk/8505551-ethnofestival-nomad-universe-in-riyadh/

Multi-News-Release (MNR) 2 https://www.multivu.com/players/uk/8509951-nomad-universe-started-in-saudi-arabia/

Multi-News-Release (MNR) 3 https://www.multivu.com/players/uk/8517651-success-for-nomad-universe-in-saudi-arabia/

- Web- & Social-Media Clips:

Webclip MNR 2 https://youtu.be/wOl5MKZ92Yo

Webclip MNR 3 https://youtu.be/mAXvgNrC77M

- Web- & Social-Media Editorial “The Mission”:

https://youtu.be/HvVrb_GlXiIs

Global Television- & Multi-Media Distribution Reports (Update April 28, 2019)

• Television: 550+ TV-Channels broadcasted 338+ Hours so far (TV-Distribution Report on request). • Print- & Online Media: 1,400+ Publications (MNR Reports on request).

Independent Online Monitoring Report from Sonalytix, Germany for Download: https://www.dropbox.com/s/wd5vw62lyi6gk4l/SONALYTIX_Monitoring%20Report_Nomad%20Universe%202019.pdf?dl=0

Page 7: Global Editorial Cross-Media Communications · Presentation English . Presentation German Case-Study ... Television – Internet – Print – Social-Media. Service Portfolio . Our

TEL +43 664 85 19 160 [email protected] www.rocketmedia.at A u s t r i a – C y p r u s - E u r o p e a n U n i o n

Global Cross-Media Communications

Reference Project November 2019 – Online, Social-Media, Print, Radio MNR – Multi-News-Release Campaign

Global Media Output:

Report November 22, 2019 – Click to download files

497 Online Publications Download Report MNR 1 1,372 Offline Publications (Print, Radio, Bloggers) Download Report MNR 2 747 Million Potential Viewers Download Online Monitoring Report

• MNR 1 (Playout November 7th, 2019 – Announcement)

• MNR 2 (Playout November 14th, 2019 – Follow-Up)

• Global Media Distribution Network:

120,000 Journalists + 22,000 News-Rooms + 5,000 Bloggers

• Times Square New York:

Monday, November 11 (10am – 3pm / 5x per hour) Thursday, November 14 (10am – 3pm / 5x per hour) Announcement EGA Live-Stream International Declaration signed at EGA