global entrepreneurship final oral presentation for "les macarons de pauline"
DESCRIPTION
This PPT is the support of my Oral Presentation on "Les macarons de Pauline", in the Global Entrepreneurship course.It was adapted to fit slideshare.net.TRANSCRIPT
Global Entrepreneurshipwith Lukas O. RITZEL
Class presentation on my business:
“Les macarons de Pauline”
Pauline VETTIERJanuary 13th, 2010
English Track 2, Group ASchool Year 2009/2010
Introduction (1)
Jan 13th, 2010 2
3Jan 11th, 2010
OR
Introduction (2)
4Jan 11th, 2010
Introduction (3)
Project definition
• Name: “Les macarons de Pauline”
• Concept: – Baking and selling home-made macarons– Teaching macarons-making classes
• Support: Online boutique, no physical shop
5
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
• “Autoentrepreneur” status = Individual entrepreneur
• Law January 2009 : - Started easily- Minimum risk - Many advantages - Social & fiscal contributions depending on the turnover
6
Context:Entrepreneurship in France
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
My business – Part I
7
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
My business – Part I (continued)
• What? Selling home-made, custom-made Parisian macarons
• Where? Local business : Grenoble & area
• How ? Orders: by phone or through web-boutique
www.macaronspauline.comDelivery: pick orders up at my place or personally delivered (with fee)
• How much ? 0.80€ each
• Goal ? Discovery and gustative pleasure ! 8
Context
Market it !
Invest !
Inside my business
Jan 13th, 2010
My business – Part II
9
Market it !
Invest !
Inside my business
Context
Jan 13th, 2010
My business – Part II (continued)
• What? Holding macarons-making classes
• Who? Individuals or small groups
• Where? In my well-equipped kitchen At people’s place (in Grenoble and elsewhere).
• How much ? 20€/hour, cost of ingredients not included
• Goal ?
10
Market it !
Invest !
Inside my business
Context
Jan 13th, 2010
On-line presence (1)
Viral marketing, by words of and through the web
11
Market it !
Invest !
Context
Inside my business
Jan 13th, 2010
12Jan 11th, 2010
On-line presence (2)Launching page for the sale of macarons
13Jan 11th, 2010
On-line presence (3)
Launching page for the macarons-making workshops
14Jan 11th, 2010
On-line presence (4)My online boutique
15Jan 11th, 2010
On-line presence (5)My Facebook business page
16Jan 11th, 2010
On-line presence (6)My Twitter business account
Macarons & Consumer trendsWhat will make you want to invest ?
• Trend n°1: Sustainability, Green wave- Organic eggs- Almond flower from fair trade
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Invest !
Context
Inside my business
Market it !
Jan 13th, 2010
Macarons & Consumer trendsWhat will make you want to invest ?
• Trend n°2: « Chef à domicile »- Macaron-making classes
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Invest !
Context
Inside my business
Market it !
Jan 13th, 2010
• Trend n°3: Eco-Easy- Minimum packing - Eco-friendly packaging (recycled materials)
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Invest !
Context
Inside my business
Market it !
Macarons & Consumer trendsWhat will make you want to invest ?
Jan 13th, 2010
• Trend n°4: Urban experience- Bringing Parisian chic to Grenoble- Giving provincials a sense of luxury
« […] those consumers opting to remain in rural areas will be
tempted to act (and shop) online like urban
consumers, too. »
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Invest !
Context
Inside my business
Market it !
Macarons & Consumer trendsWhat will make you want to invest ?
Jan 13th, 2010
• Trend n°5: Premium- Unique dual concept- In Grenoble & area only
21
Invest !
Context
Inside my business
Market it !
Macarons & Consumer trendsWhat will make you want to invest ?
Jan 13th, 2010
Investment
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COSTS
Creation web-boutique 900Monthly maintenance web-boutique 50Logo 300Business cards 100
Large oven 1000Culinary tools 300
Product containers 20
Newspaper, radio, leaflet 500
TOTAL (€) 3170
NEEDS
Professional design & copyright
Professional cooking material
Local advertising
PackagingInvest !
Context
Inside my business
Market it !
Jan 13th, 2010
• Margin: – Selling price per unit : 0.80€– Cost per unit: ~ 0.38€
• On-line boutique = no monthly rent
• Limited initial investment = lower risk
• 2 branches of business = more opportunities 23
+ 0.42€
Invest !
Context
Inside my business
Market it !
Profit:
Investment
Jan 13th, 2010
Thank you for your support !
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