1. Global Entrepreneurshipwith Lukas O. RITZELClass presentation on my business:Les macarons de Pauline
Pauline VETTIERJanuary 13th, 2010
English Track 2, Group ASchool Year 2009/2010

2. Introduction
Jan 13th, 2010
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3. Project definition
Name: Les macarons de Pauline
Concept:
Bakingand selling home-made macarons
Teaching macarons-making classes
Support: Online boutique, no physical shop
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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4. Autoentrepreneur status = Individual entrepreneur
Law January 2009 :
- Started easily
- Minimum risk
- Many advantages
- Social & fiscal contributions depending on the turnover
Context:Entrepreneurship in France
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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5. My business Part I
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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6. My business Part I (continued)
What? Selling home-made, custom-made Parisian macarons
Where? Local business : Grenoble & area
How ?
Orders: by phone or through web-boutique
www.macaronspauline.com
Delivery: pick orders up at my place or personally delivered (with fee)
How much ? 0.80 each
Goal ? Discovery and gustative pleasure !
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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7. My business Part II
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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8. My business Part II (continued)
What? Holding macarons-making classes
Who? Individuals or small groups
Where?
In my well-equipped kitchen
At peoples place (in Grenoble and elsewhere).
How much ? 20/hour, cost of ingredients not included
Goal ?
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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9. On-line presence
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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10. Macarons & Consumer trendsWhat will make you want to invest ?
Trend n1: Sustainability, Green wave

• Organic eggs
• 11. Almond flower from fair trade

Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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12. Macarons & Consumer trendsWhat will make you want to invest ?
Trend n2: Chef domicile

• Macaron-making classes

Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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13. Trend n3: Eco-Easy

• Minimum packing
• 14. Eco-friendly packaging (recycled materials)

Macarons & Consumer trendsWhat will make you want to invest ?
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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15. Trend n4: Urban experience

• Bringing Parisian chic to Grenoble
• 16. Giving provincials a sense of luxury

Macarons & Consumer trendsWhat will make you want to invest ?
Context
Inside my business
Market it !
[] those consumers opting to remain in rural areas will be tempted to act (and shop) online like urban consumers, too.
Invest !
Jan 13th, 2010
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17. Macarons & Consumer trendsWhat will make you want to invest ?
Trend n5: Premium

• Unique dual concept
• 18. In Grenoble & area only

Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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19. Investment
Context
Inside my business
Market it !
Invest !
Jan 13th, 2010
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20. Investment
Margin:
Selling price per unit : 0.80
Cost per unit: ~ 0.38
On-line boutique = no monthly rent
Limited initial investment = lower risk
2 branches of business = more opportunities
Context
Profit:
+ 0.42
Inside my business
Market it !
Invest !
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Jan 13th, 2010

21. Thank you for your support !
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