global giving workshop sept 2017
TRANSCRIPT
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GlobalGiving is the first and largest
global crowdfunding community
that connects nonprofits, donors,
and companies in nearly every
country around the world. We make
it possible for local organizations to
access the funding, tools, training,
and support they need to become
more effective and make our world
a better place.
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Mari Kuraishi + Dennis Whittle
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The GlobalGiving Foundation is
a US 501(c)3 registered non-profit. As a 501(c)3 charity, donations are tax-
deductible to the full extent of US law.
GlobalGiving UK is a registered
Charity in the UK and can avail UK Gift Aid.
GlobalGiving has a four-star rating from Charity
Navigator and is a BBB Accredited Charity.
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G L O B A L G I V I N G I N D I A
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INDIA
536
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3,446Indian Donors
13.3MDollars
200+Indian Nonprofits
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-
500,000.00
1,000,000.00
1,500,000.00
2,000,000.00
2,500,000.00
3,000,000.00
2004-2006 2007-2009 2010-2012 2013 2014 2015
Market Place Managed $
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The First online platform to respond to the Chennai Floods
C A S E S T U D Y
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Years Dollars Raised Donors Projects
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F E A T U R E S + B E N E F I T S
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International Donor Base
Bonus Prizes Tools + Training
Reputation + Visibility
Safe + Efficient Platform
Corporate Partnerships
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Fundraiser
Pages
Mobile
Giving
Customer
ServiceMobile friendly
website
GlobalGivingmarketing
GlobalGiving
USA/UK
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Raising a specific amount of money from
individuals for a specific project in a specified timeframe
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• Digital technology has transformed what it means
• Digital tools help you build your supporter base
• People now want engagement – involve them
• The crowd provides credibility for your work
• Data is more easily captured to build a relationship
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• Do you have a project you want to raise money for?
• Do you have team buy in?
• Are you willing to invest the time required?
• Would you give your own money to the project?
• Willing to ask your friends to give?
• What do you want to happen afterwards?
• Do you need support or you can do it on your own?
YES? Get crowdfunding!!!
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Agenda
Who are we?
Why online fundraising?
How to ‘Crowdfund?’
Using Social Media to crowdfund
Features and Benefits of joining GlobalGiving
How to support a nonprofit to sign up onto GlobalGiving
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What makes a campaign
successful?
• Sense of urgency – clear goals & deadlines
• Programmatic need
• Incentives
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W H A T I S A S M A R T G O A L ?
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Specific
Measurable
Action-Oriented
Realistic
Time-Bound
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Your goal should be Specific
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NOT SPECIFIC
• Raise $10,000
• Have 100 donors
• Increase “followers” to 35,000
SPECIFIC
• Raise more funds
• Engage more donors
• Have more “followers”
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Your goal should be Measurable
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NOT MEASURABLE
• Increase subscribers by 50%
• Raise Rs. 3,50,000
• Acquire 25 new recurring donors
MEASURABLE
• Have more email subscribers
• Raise a part of our budget
• Increase recurring donors
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Your goal should be Action-Oriented
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NOT ACTION-ORIENTED
• Increase number of hospital
beds by a 100.
• 35 Facebook followers share our
fundraising campaign post
• Accrue an NPS score of 25 for
donor satisfaction
ACTION-ORIENTED
• Increase number of patients
treated
• Create a viral Facebook post
• Make donors happy
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Your goal should be Realistic
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NOT REALISTIC
• Raise $10,000
• 44% of our subscribers open our
emails
• Get 25 new donors
REALISTIC
• Raise $10,000,000
• Have 100% of our subscribers
open our emails
• Get one new donor
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Your goal should be Time-Bound
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NOT TIME-BOUND
• Raise $15,000 by Dec 31
• Get 25 new donors during the
Year-End Campaign
• Acquire 600 new Facebook fans
by end of Q3
TIME-BOUND
• Raise $15,000 asap
• Get 25 new donors soon
• Get to 600 Facebook fans some
day
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SMART is… Specific Measurable
Action-Oriented Realistic Time-Bound
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W H Y S E T S M A R T G O A L S ?
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• Provide focus,
direction, and
accountability
• Allow for milestone
checks and
strategic pivots
• Make for better calls-
to-action to donors
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Stories are powerful.
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How to tell greatStories for change
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B U I L D I N G B L O C K S O F A S T O R Y
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Stories should contain a
single, compelling character
that is relatable to the
audience and who is
comfortable relaying
specific details, memories
and experiences.
An Effective Character
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Stories should show—rather than tell—the audience about the character’s transformation, using rich details and featuring
the character’s own voice, without jargon.
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Stories should chronicle something that happens—an
experience, a journey, a transformation, a discovery.
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Stories should convey
emotions that move people
to act, and marry these with
clear, easy-to-find pathways
to get them to those
desired actions.
Action-Oriented Emotions
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Consider a Video
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A C T I V I T Y
1. Goals
2. Timelines – Deadline
3. Your one pager
• Your Story
• How will the donation be utilized? Use relatability
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You have to MAKE your crowd work for you
You cannot simply JOIN a crowd
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C R E A M O S
GlobalGiving Accelerator Graduate
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W H O I S I N Y O U R N E T W O R K ?
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Family Friends Colleagues
NeighborsCommunity
LeadersPrevious Donors
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• Board members
• Diaspora
• Local Business owners
• Leaders in the industry
• Religious Institutions
• Community Foundations
• Alumni
• Volunteers
• Far-Flung-Folks
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Prospective and current donors Advocates for your project
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W H O I S A F U N D R A I S I N G A D V O C A T E ?
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They build trust in your organization from their networks, bring
in new supporters, and act as your brand ambassadors.
Fundraising Advocates are part of your fundraising team and
help you to expand your network and reach your goals!
are individuals who become part of your fundraising team
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Expand your network of donors by identifying these individuals that can serve as strong brand
ambassadors for your organization and have large networks of their own.
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1. Map your current + potential network of supporters
2. Engage a few key supporters to become Fundraising Advocates
3. Give them the tools to succeed
4. Show appreciation!
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They have a
large network of
friends, family,
etc.
They are
passionate and
positive about
your cause and
interested in
your work.
They know
your story and
can act as
brand
ambassadors.
You are
comfortable
asking them
to help.
They have the
time and
willingness to
work.
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A C T I V I T Y
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Start Strong
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Prepare to Share
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Don’t make this about you; its about the
donor!
Don’t forget to do your research
Do not use this as an appeal – its about
starting a relationship.
Follow up right away
Tell your donors about the impact of their
donation
Offer ways for them to stay involved
Make it personal
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Analyze Your Results
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A C T I V I T Y
•
•
•
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Agenda
Who are we?
Why online fundraising?
How to ‘Crowdfund?’
Using Facebook to crowdfund
Features and Benefits of joining GlobalGiving
How to support a nonprofit to sign up onto GlobalGiving
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P O S T S + A N A L Y S E S + B O O S T I N G
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*Source : Waggener Edstorm
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• Lets keep things in perspective
• It’s about the Community you serve
• Its about the stakeholders who are supporting you
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Agenda
Who are we?
Why online fundraising?
How to ‘Crowdfund?’
Using Social Media to crowdfund
Features and Benefits of joining GlobalGiving
How to join GlobalGiving
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How to Join
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T H E G L O B A L G I V I N G A C C E L E R A T O R
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The Accelerator is a time-bound fundraising campaign that will lead
an organization to become a full-time partner on GlobalGiving once
they have raised $5,000 from 40 donors! It’s designed to support
organizations to succeed in crowdfunding through 1-on-1 support,
online trainings, and great tools!
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For the three weeks prior to
the Accelerator,
GlobalGiving provides
online trainings sessions,
calls, and email support to
help you succeed.
GlobalGivingsupport
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Our Accelerator Facebook
community of participants,
GlobalGiving staff, and past
graduates work hard to
help others succeed.
Community Support
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Go to the GlobalGiving
website and start your
application. We’ll ask you
for some organization
documents.
After your application has
been approved by our
vetting team, post a project
to get ready to fundraise.
Join one of GlobalGiving’s
Accelerator fundraising
campaigns to raise $5,000
from 40 donors to become a
full time partner!
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S U B M I T Y O U R A P P L I C A T I O N
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The deadline for the next
Accelerator is October 20th 2017
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Program Materials Letter of Reference Certificate of Government Registration
Founding Document
Financial Documents
Disbursement Information
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P O S T A P R O J E C T
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P A R T I C I P A T E I N T H E A C C E L E R A T O R
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Module 1 - SMART goals
Module 2 - Storytelling +
Calendar planning
Module 3 - Network Mapping +
Advocates
Module 4 - Social Media + Email
Marketing
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$5,000+Dollars
40+Donors
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We’ll provide matching funds and bonus prizes
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W H A T H A P P E N S A F T E R ?
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You become a full-time community member on GlobalGiving!
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Press release about your success Promotional Toolkit
Featured in a GlobalGivingnewsletter
Featured on GlobalGiving social
media
Certificate of completion
Access to GlobalGiving’s
whole platform!
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• Donor management +
communication tools
• Academies + trainings
• Fundraising campaigns
• Corporate partnerships
• Reputation building
and visibility
Full Partner Benefits
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Photo: The Divine Light Trust for the Blind, Bangalore
thank you
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