Softpath helps Global Healthcare Product Giant increase their information effectiveness through

Informatica Master Data Management

www.softpath.netPhone: (404) 315-1555

MDM Case Study SOFTPATH SYSTEM

Industry: Healthcare Products

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Softpath System, LLC3985 Steve Reynolds Blvd, Bldg C, Norcross, GA 30093Phone: (404) 315-1555, www.softpath.net

The company faced the challenge of creating a single view of their customers and their interactions due to the data coming from multiple source systems from many different business units. Having no “Single point of truth” view of company-wide customer data made it extremely difficult to identify a customer across multiple systems. This situation impacted how the company interacted with customers and caused them to miss opportunities to grow the business. To address these challenges, the company needed a solution that would aggregate, consolidate, match, cleanse, and optimize this customer data. Then the company needed to make this “golden data” visible through a set of services throughout the entire organization, as well as avoid duplication and maintain control over this customer information.

This healthcare product company does over $50 billion dollars in sales with a wide range of products serving numerous medical and personal care industries. With facilities in over 50 countries, this company’s products positively impact the lives of millions of people around the world.

To address these challenges, the company employed the concept of a pre-configured Informatica R&D Master Data Management (MDM) model. This model is used to manage and optimize customer information used by a number of entities within an organization. The Informatica MDM was also targeted to replace the previous 3rd Party MDM solution to address specific challenges facing the company today as well as provide a platform for future growth. One of the source systems was designated to become the system of record and the “Single point of truth” for all customer information. The MDM solution consolidated most of the incoming customer information from other source systems into the lead system to create the golden customer record.

The Softpath project team worked with the client’s technical team and a core user group to define the technical and functional requirements of moving the customer data into the lead system as a “Single view of truth”. The Customer business rules were defined to move into as a single trusted source:

The Challenges

The Solution

The Results

About Softpath

The company achieved a complete and accurate view of their customers with the centralized customer data across their enterprise into a master repository as a “Golden Record”. The Informatica MDM implementation enabled the company to:

Softpath System, LLC is a leading Data Services company enabling businesses and decision makers to gain fast access to trusted data. We help organizations such as yours analyze your most valuable asset - INFORMATION, in a more agile, reliable, and cost efficient way. Our core competencies are in Data Integration and Business Intelligence. Over the years we have built substantial partnerships with Informatica, IBM, and Oracle. These partnerships have allowed us to develop strong expertise and methodologies that focus on solutions like, Informatica Master Data Management, Data Quality, Information Lifecycle Management, Oracle Business Intelligence, IBM MDM, and Cognos. Our 200 plus certified EIM consultants across 3 practices provide the technical leadership that helps organizations achieve their most challenging data integration goals. Softpath is a trusted choice for enterprises looking for an efficient, reliable, and easy to manage Data Integration Solution. For further queries, please write to info@softpath.net or visit us at www.softpath.net

Gain a single source of customer information Improve customer data quality by successful and complete de-duplication of data Provide a complete, consistent enterprise-wide 360 degree view of customersStreamline business processes by eliminating duplication of records across various source systemsCreate a process to keep future flawed records out of the master data repository

Load the lead system as a central source and match it with all other source systemsThe new process avoids adding records from secondary systems that do not match the core lead systemOver time there was a migration of other entities beyond just the customer data into a similar golden trusted data

Background