global home improvement - bricomagazine€¦ · for diy and home improvement. previously, we fully...
TRANSCRIPT
Foreword
We are pleased to be introducing the first section of the 2018 global report
for DIY and Home Improvement.
Previously, we fully updated the Global Home Improvement Report for quicker, more efficient and
easier access to key information.
For the 2018 release, and with the help of EDRA/GHIN Members, we focused on data quality and
accuracy improvements. To accomplish this the statistics for the 2018 report have been confirmed
by EDRA/GHIN where possible, and compared with the statistics released by other statistic offices.
We hope this new edition of the Global Home Improvement Report helps you in taking greater
advantage of DIY market opportunities.
Ralf RAHMEDE, General Manager, FEDIYMA John HERBERT, General Secretary, EDRA GHIN Audrey VAN DEN BERG, Market Analyst, in charge of the 2018 Home Improvement Global Report
3 Global Home Improvement Report 2018 - Copyright Feydima&Edra/Ghin vzw - Copies are not allowed
Contents
Section 1: Global Analysis
This section aims to provide an overview of the global DIY market :
• Global market size evolution
• Main regions: market sizes, evolution, average DIY expenditure per capita
• Main DIY national markets
• National average DIY expenditure per capita
• Focus on European DIY markets
Section 2: Countries
This section provides 2-page synoptic information for the major
DIY markets, in decreasing order of market size.
• On page 1 you will find the key indicators at a glance :
population, GDP, DIY market, DIY average expenditure…
• On Page 2 you will find information on the Top 10 DIY retail
chains in the country: 2016 and 2017 sales, number of stores,
and total sales surface.
• For Countries with more than 10 DIY retail chains, a
comprehensive table is included.
• We added 4 countries in comparison to last year. These
countries are : Thailand, Indonesia, Malaysia and the
Philippines.
Section 3: Major DIY Groups
This section focuses on the major groups in the DIY market at a
worldwide level. More details are provided for the Top 10 through
a 2-page overview: T/O evolution, global market share
evolution, countries of operation, retail chains…
At the end of the document, information is provided about the
main DIY groups and money conversion.
4
Currency: US Dollar (USD) Av. exchange rate VS € for 2017: 0,88698 In 2017 USD depreciated VS EUR (-2%)
USA Europe USA World
Population (2017 - M) 327 743 327 7 633
Evolution 2005-2017 (last 12 years) 10% 2% 10% 17%
GDP (PPP based) per capita (2017 - K€)Current prices - exchange rate $ VS € : 0,88698
52 776 33 158 52 776 18 442
DIY market (2017 - €Bn) 319 168 319 606
DIY market evolution 2016-2017 3% 5% 3% 3%
DIY expenditure per capita (2017 - €) 975 226 976 79
Urban population % (2018) 82% 72% 82% 61%
Home ownership % (2014) 63% 69% 82% -
Human Development Index (HDI) - 2015 0,9 0,8 0,9 0,7
Country name USA
Demographics
Economics
Housing
Detailed information
327
82%
63%
million people
live incities
owntheirhome
238 251 262 275311 319
2012 2013 2014 2015 2016 2017
Tota
l sa
les,
€B
n
DIY Market size evolution
+3%
+34%
53%
% of worldwide DIY sales
Northern America
319 €Bn
Last year(2016/2017)
Last 5 years(2012/2017)
Key indicators
Fediyma Global Home Improvement Report 2018 - Copyright Feydima vzw - Copies are not allowed
327
743
327
USA
Europe
USA
Population (M)
52 776
33 158
52 776
USA
Europe
USA
GDP per Capita (€)
975
226
976
USA
Europe
USA
DIY expenditure per capita (€)
20
Home Depot
Lowe's
Ace Hardware
Menard's
Tractor Supply
Sears
Do it best
Harbor Freight Tools
84 Lumber
True Value
Sherwin-Williams
Northern Tool
Sutherlands
Orchard Supply
Atwoods Ranch&Home
Stine
Curtis LumberIn 2017 USD depreciated VS EUR (-2%) Hancock Lumber
Valu Home Center
Friedman's
Marvin's
Jerry's
Buchheit
Higginbothams
City Mill
Builder's discount
Hardware Hawaii
Stone's
Ritter Lumber
Home Depot Home Depot 78 262 81 968 5% 44% 1 980 19 131 9 662 4 285 CI Total DIY channel
Lowe's Lowe's 54 685 55 667 2% 30% 1 740 18 050 10 374 3 084 CI Other channels
Ace Hardware Cooperative 10 659 9 565 -10% 5% 4 418 3 733 845 2 562 CI Total DIY market
Menard's Menard's 8 585 8 870 3% 5% 305 3 264 10 702 2 718 CI
Tractor Supply Tractor Supply 6 442 6 436 0% 3% 1 685 2 504 1 486 2 570 DV
Sears Sears 8 650 8 870 3% 5% 1 002 11 860 11 836 748 DV
Do it best Cooperative 2 736 2 736 0% 1% 3 800 2 660 700 1 029 DV
Harbor Freight Tools Harbor Freight Tools 2 333 2 625 13% 1% 900 1 700 1 889 1 544 OE
84 Lumber 84 Lumber 2 586 2 555 -1% 1% 250 750 3 000 3 406 CI
True Value True Value 1 993 1 823 -9% 1% 4 311 2 371 550 769 DV
Other chains 5 656 6 090 8% 3% 4 471 3 667 820 1 661
Total DIY channel 182 587 187 205 3% 100% 24 862 69 689 2 803 2 686
Other channels 128 255 131 499 3%
Total DIY market 310 841 318 704 3%
Retailer Owner2016 Sales
(€M)
2017 Sales
(€M)Ev.
Retailer
SourceM/S Storessqm
* 1 ,000Av. sqm
TO /sqm
(€ )
327
82%
63%
million people
live incities
owntheirhome
+3%
+34%
Last year(2016/2017)
Last 5 years(2012/2017)
DIY Competitors, USA
Home Depot 44%
Lowe's 30%
Ace Hardware 5%
Menard's 5%
Tractor Supply 3% Others
13%
DIY Competitors M/S
9 662
10 374
845
10 702
1 486
2 803
HOME DEPOT
LOWE'S
ACE HARDWARE
MENARD'S
TRACTOR SUPPLY
TOTAL DIY CHANNEL
sqm
Top 5 Average size of a store
4 285 €
3 084 €
2 562 €2 718 €
2 570 € 2 686 €
HOME DEPOT
LOWE'S ACE HARDWARE
MENARD'S TRACTOR SUPPLY
TOTAL DIY CHANNEL
Top 5 Average T/O / sqm
Home
Depot 5%
Lowe's
2%
Ace
Hardware -10%
Menard's
3% Tractor
Supply 0%
Top 5 Year-on-year evolutionBubble size: sales2017
Top 10 Competitors
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975
976
DIY expenditure per capita (€)
21
20
+1 % VS 2016
+0 % VS 2016
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Contents (detailed)
Methodology Page 7
Section 1: Global Analysis
Global overview Page 12 Top 10 DIY national markets Page 14 Main national DIY markets Page 16 DIY average expenditure by country Page 17 Focus on America Page 18 Focus on Europe Page 19 European DIY markets Page 20 Focus on Eurozone countries Page 21 Status of European countries regarding EU and Euro Page 22
Section 2: Countries (listed in alphabetical order)
Argentina Page 99 Australia Page 42 Austria Page 60 Belgium Page 89 Brazil Page 72 Bulgaria Page 127 Canada Page 31 Chile Page 80 China Page 82 Colombia Page 105 Croatia Page 123 Czech Republic Page 97 Denmark Page 66 Finland Page 77 France Page 39 Germany Page 28 Greece Page 115 Hungary Page 109 Iceland Page 131 Indonesia (new) Page 121 Ireland Page 103 Israel Page 84 Italy Page 44 Japan Page 33 Latvia Page 125 Lithuania Page 111 Luxembourg Page 129
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Contents (detailed)
Macedonia Page 137 Malaysia (new) Page 139 Mexico Page 62 Netherlands Page 86 New Zealand Page 70 Norway Page 74 Peru Page 107 Poland Page 55 Portugal Page 101 Romania Page 91 Russian Federation Page 49 Serbia Page 133 Slovakia Page 117 Slovenia Page 119 South Africa Page 47 Spain Page 52 Sweden Page 57 Switzerland Page 64 Thailand (new) Page 93 The Philippines (new) Page 113 Turkey Page 68 Ukraine Page 95 United Kingdom Page 35 Uruguay Page 135 USA Page 24 Section 3: Major DIY Groups Top 10 DIY Groups worldwide Page 142 THE HOME DEPOT Page 145 LOWE’S Page 147 ADEO Page 149 KINGFISHER Page 151 BUNNINGS Page 153 MENARD’S Page 155 OBI Page 157 BAUHAUS Page 159 SODIMAC Page 161 ACE HARDWARE Page 163 Main DIY Groups Page 166 Yearly average exchange rates Page 170
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Methodology (1/3)
Demographics and Economy
In the country profiles, the general indicators are based upon national or international statistics. As follows :
• The source for the Total Population and the Population Growth is the United Nations Department of
Economic and Social Affairs.
• The GDP per capita is PPP based (Purchasing Power Parity). This way of calculating takes the costs of
living into account. The datasets come from the IMF (International Monetary Fund).
• The Human Development Index (HDI) is a composite statistic of life expectancy, education and per
capita income indicators, which are used to rank countries in terms of human development. Data is
provided by the United Nations Development Programme.
• The % of Urban Population comes from the United Nations (World Urbanization Prospects).
• The % of Home Ownership is not available for all the countries. It comes from different sources :
• European countries: Eurostat
• Russian Federation: Statcan / Federal State Statistic
• USA: US Census Bureau
• Japan: Statistics Bureau of Japan
• China: Beijing University of Social Sciences
• Turkey: Turkish Statistical Institute
• Brazil: INEG Brazil
DIY market sizes
• Sales to consumer (Net Sales)
• Most global market sizes are our own estimates,
drawing upon a variety of sources : data directly
provided by the retailing companies, external
surveys or press information.
• Please note that in some cases, the 2016
market size has been updated according to new
information and may not be equal to 2016
market size published in the previous issue.
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2
3
4
5
Currency : Euro (EUR)
Germany Europe USA World
Population (2017 - M) 82 743 327 7 633
Evolution 2005-2017 (last 12 years) 1% 2% 10% 17%
GDP (PPP based) per capita (2017 - K€)Current prices - exchange rate $ VS € : 0,88698
44 726 33 158 52 776 18 442
DIY market (2017 - €Bn) 38 166 303 588
DIY market evolution 2016-2017 1% 4% 2% 3%
DIY expenditure per capita (2017 - €) 465 224 927 77
Urban population % (2018) 77% 72% 82% 61%
Home ownership % (2014) 52% 69% 82% -
Human Development Index (HDI) - 2015 0,9 0,8 0,9 0,7
Demographics
Economics
Housing
Detailed information
82
77%
52%
million people
live incities
owntheirhome
36,2 36,136,6
37,1 37,9 38,3
2012 2013 2014 2015 2016 2017
Tota
l sa
les,
€B
n
DIY Market size evolution
+1%
+6%
Europe
38 €Bn
Last year(2016/2017)
Last 5 years(2012/2017)
Key indicators
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82
743
327
Germany
Europe
USA
Population (M)
44 726
33 158
52 776
Germany
Europe
USA
GDP per Capita (€)
465
224
927
Germany
Europe
USA
DIY expenditure per capita (€)
7%
% of worldwide DIY sales
23%
% of Europe DIY sales
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7
6
1 2
4
5 3
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Methodology (2/3)
Retailers’ sales figures
In order to make this document a better decision-making tool, we specify the source of the sales figures we
mention in the document. We used the following code, in decreasing order of data relialibility:
• CI: Corporate information (either Annual Reports or information directly provided by the company)
• EM: Data provided by EDRA/GHIN Members
• DV: information coming from Dähne Verlag 2017 survey (www.daehne.de)
• OE : Our Estimate. This information may not be conform to reality. It is a mere estimate of the sales
figure when no data is available.
For 2017, 59% of global T/O is based upon Corporate Information, 23% come from Dahne Verlag, 11% from
EDRA/GHIN members and 7% upon our own estimates.
Please note that this code only refers to the 2017 sales figure. In many cases, the 2016 sales figure is already
known, so the source may be different for the 2016 sales figure and the 2017 sales figure.
1
When unknown, the 2017 sales figure is estimated
taking into account the following information,
according to their availibility:
• 2016 sales • 2017/2016 total surface change • 2017/2016 national market size change • Former year-on-year increase or decrease of this
retail chain.
Stores and surfaces
Both number of stores and total sales surface can also
come from different sources.
Please note that in some cases, the source may differ
from the specified source for the 2016 sales figure.
For instance, for one retailer, the sales figure may be
our own estimate whereas the number of stores is
imparted on the company’s website.
In general, when the total sales surface is unknown, it
is estimated from the average surface of comparable
retail chains in the same country.
8
2
Obi Tengelmann 3 189 3 129 -1,9% 17% 352 2 768 7 864 1 130 CI
Bauhaus Interbauhaus 3 120 3 119 0,0% 17% 154 1 798 11 675 1 735 OE
Toom / B1 Rewe 2 236 2 250 0,6% 12% 333 2 164 6 498 1 040 DV
Hornbach Hornbach 2 040 2 071 1,5% 11% 98 1 051 10 722 1 971 DV
Hagebaumarkt Hagebau/cooperation 1 908 1 961 2,8% 11% 341 1 901 5 575 1 032 DV
Globus Globus 1 374 1 440 4,8% 8% 89 773 8 690 1 862 DV
Eurobaustoff Eurobaustoff 985 994 0,9% 5% 377 581 1 541 1 711 DV
Bauvista Cooperative 786 784 -0,3% 4% 393 635 1 616 1 235 DV
Hellweg Hellweg Group 678 692 2,1% 4% 90 712 7 916 971 DV
Krämer Family owned 282 295 4,6% 2% 218 231 1 062 1 275 DV
Other chains 1 669 1 709 0,7% 9% 924 1 644 4 768 1 015
Total DIY channel 18 268 18 444 1,0% 100% 3 369 14 259 4 232 1 294
Other channels 19 617 19 807 1,0%
Total DIY market 37 885 38 251 1,0%
M/S Storessqm
* 1 ,000Av. sqm
TO /sqm
(€ )Retailer Owner
2016 Sales
(€M)
2017 Sales
(€M)Ev. Source
DIY Competitors, Germany
Obi 17%
Bauhaus 17%
Toom / B1 12%Hornbach
11%
Hagebaumarkt
11%
Others32%
DIY Competitors M/S
7 864
11 675
6 498
10 722
5 575
4 232
OBI
BAUHAUS
TOOM / B1
HORNBACH
HAGEBAUMARKT
TOTAL DIY CHANNEL
sqm
Top 5 Average size of a store
1 130 €
1 735 €
1 040 €
1 971 €
1 032 €1 294 €
Top 5 Average T/O / sqm
Obi
-1,9%
Bauhaus
0,0%
Toom / B1
0,6%
Hornbach
1,5%
Hagebaumarkt
2,8%
Top 5 Year-on-year evolutionBubble size: sales2017
Top 10 Competitors
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-6 % VS 2016
+2 % VS 2016
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1 2
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Methodology (3/3)
Money conversion
In order to consolidate data at a worldwide level, all sales figures are converted into Euro.
The evolution of exchange rates makes it difficult to compare year-on-year evolution between Eurozone and
no-Eurozone countries. For instance, a country whose currency appreciated against Euro will seem to grow
faster when converted into Euro than in local currency unit.
Definitions
• Sales figures are sales to consumers (net sales).
• In this study, the overall size of the DIY market is estimated through consumer sales (net sales excluding
VAT) and by adding all DIY groups net sales.
• Sales surfaces are stated in sqm
• By « Other channels » we mean the following channels: Builder’s merchants, timber merchants,
hardware stores, garden centers, rural equipment stores.
• Food retail is excluded from this survey.
• Some Department Stores in the US are reported in this survey, but only their DIY sales are included.
Warning
The global results are general estimates only and are based on the accuracy and completeness of the data
collected, with the level of accuracy varying from one company to another.
In particular, some data for sales figures, number of stores or total sales surfaces are only estimates carried
out subsequently, and are only illustrative.
This study does not take into account professional networks, small independent retailers, general store
departments, hypermarkets and supermarkets and sales by pure-players on the Internet (Amazon, Mano-
Mano, Alibaba, etc.).
The data generated by this tool does not create a legal or contractual obligation for FEDIYMA or
EDRA/GHIN. FEDIYMA and EDRA/GHIN accept no responsibility for any errors, omissions or misleading
statements in this report and no responsibility is accepted as to the standing of any company, company or
individual mentioned.
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Global overview
12
#1 Northern America
335 €Bn
#5 Africa/Middle East
15 €Bn
#4 Latin America
17 €Bn #3
Asia/Pacific 56 €Bn
#2 Europe 168 €Bn
Note : the average expenditure per capita is based upon the total population of the countries included in this Report, not on the total population of the whole region. For instance in Africa/Middle East only 3 countries are included in the Report.
27 €
34 €
103 €
226 €
919 €
ASIA
LATIN AMERICA
AFRICA
EUROPE
NORTHERNAMERICA
2017 DIY average expenditure per capita
2%
4%
-3%
8%
1%
24%
0%
-2%
2%
54%
Northern America
Europe
Asia/Pacific
Latin America
Africa/Middle East
Market size evolution
2016-2017 2012-2017
Northern America
57%
Europe 28%
Asia/Pacific 9%
Latin America
3%
Africa/ Middle East
3%
2017 DIY sales
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Global DIY overview
13
519 517 530 547 574 589
2012 2013 2014 2015 2016 2017
€ B
n
Global DIY market evolution
2,1% 2,5%
1,8% 1% 1,7%
-0,4%
2,5% 3,2%
4,7%*
2,6%
2013 2014 2015 2016 2017
Compared growth rates: DIY market and GDP
Global GDP Global DIY Market
GDP : Current international $ / Source: IMF Global DIY Market: € / FEDIYMA estimate *2016 Increase of x% partly due to different sources for sales net estimations and to the add of 4 new countries.
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