global lbs platform market 2015-2019
TRANSCRIPT
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Global LBS Platform Market 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
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2015-2019,please mail us at
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Key Trends
Technavio’s Senior Analyst says, “The growing demand for LBS among consumers as well as enterprises favors the growth of the market. The providers require innovative platforms to provide tailored LBS to consumers. LBS applications such as location-based analytics, location-based searches, location-based gaming, LBA, and location-based navigation and tracking are popular among enterprises as well as consumers.”
• An LBS platform consists of software and hardware extensions as well as network infrastructure components in the network infrastructure, which can calculate the position of a handset. The major components of an LBS platform are the location platform and infrastructure providers, location middleware providers, location technology developers, GNSS chipsets and assistance server providers, location platform aggregators, and database providers.
• Technavio's analysts forecast the global LBS platform market to grow at a CAGR of 22.42% over the period 2015-2019.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver, challenge
and trend isavailable in our report:
Global LBS Platform Market 2015-2019
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Vendors
To understand the vendor landscape and for a full list of vendors view our report:
Global LBS Platform Market 2015-2019
Adnear
Foursquare Labs
Adnear was founded in 2012 and is headquartered in Singapore. It is a big data company which utilizes geo-location and other associated data points to develop and create intelligent ad targeting capabilities across mobile devices.
Foursquare Labs was founded in 2009 and is headquartered in New Your, US, with an office in San Francisco, and an outpost in London. The company has its users across the world and it has over 170 employees.
Google was incorporated in 1998 and is headquartered in Mountain View, California, US. Google is a global technology company that builds various products, and at the same time, provides various services for organizing information
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Market Landscape
• The increasing demand for LBS in public places such as airports, malls, departmental stores, and stadiums grabs the interest of indoor location platform providers.
• In addition, platform providers are developing advanced technologies such as smart positioning technology and pinpoint indoor location technology with the latest 5G Wi-Fi SoC.
• Pinpoint indoor location technology provides accurate information on the physical location of consumers and enables retailers to provide personalized experiences to consumers by sending targeted messaging.
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Key Buying Criteria
• Authenticity • Delivery • Price• Service
Support
Parameter Details
Accuracy Buyers are concerned about the accuracy of information. They seek information on real-time platforms.
Compatibility The software and the hardware components offered by platform providers must be compatible with each other.
Content Clarity Clarity of content on real-time navigation guides is a major decision-making criterion for buyers.
Reliability The information should be reliable because buyers only rely on information provided by LBS for various functions.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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Global LBS Platform Market 2015-2019
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