global marketing technology market 2015-2019
TRANSCRIPT
Covered in this Report• The global marketing technology market can be
segmented into four segments: Interactive systems, content creation and management, data and analytics systems, and enterprise administrative applications.
• This report covers information about the market share of global marketing technology market by application.
• The report also covers information about the geographical segmentation of the market based on the three key regions.
• The report covers the Americas, and EMEA and APAC; it also provides the market landscape. The report also includes a discussion of the key vendors operating in this market.
Global Marketing Technology Market
2015-2019
USA – CANADA – UK – CHINA – INDIA
Market Overview
• Organizations are changing their approach toward marketing influenced by the development of new sales channels, website traffic management, and branding.
• Marketing is mapped now with the expectation of lead generation.
• With budget constraints, organizations are focusing on connecting generated leads with marketing campaigns throughout the sales process and post closure of sales.
• Technavio's analysts forecast the global marketing technology market to grow at a CAGR of 11.9% over the period 2014-2019.
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Technology Market 2015-2019,
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USA – CANADA – UK – CHINA – INDIA
Key Vendors and Regions
• Accenture
• Hubspot
• IBM
• Marketo
• Oracle
• Salesforce
• 6Sense
• Acidaes Solutions
View Our Report: Global Marketing Technology Market 2015-2019
• Americas
• APAC
• EMEA
Vendors Regions
USA – CANADA – UK – CHINA – INDIA
Key Findings• Recently, digital media has transformed the way marketers share information and
consumers make purchase-related decisions.
• This transformation has also changed marketers' spending patterns on marketing channels.
• Most marketers are investing in digital media such as websites, email, and social media.
• In addition, the number of Internet users has increased rapidly.
• Digital media provide greater freedom of communication to users than traditional media.
• The emergence of cloud-based MRM enables organizations to increase their efficiency and reduce the cost of deploying IT infrastructure.
• However, organizations are still analyzing the feasibility and relevance of cloud computing solutions.
• The advantage of cloud solutions is that they offer a pay-per-use model, along with a one-time setup fee for the software and to provide lifetime support.
USA – CANADA – UK – CHINA – INDIA
Key Questions Answered in Our Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
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• Decision makers and influencers in sales & marketing, strategy, product and R&D teams rely on research from Technavio. We have a large and growing base of happy customers worldwide. Our customers include technology suppliers, end users, consulting companies, investment firms and research institutes.
• Technavio was founded in 2003 in London. We have about 300 analysts globally. We cover more than 500 technologies across 80 countries. Traditional media such as Forbes Asia and New York Times, along with other web media portals, like to quote us.
About Technavio
Some of our clients include:ACT Global, Flextronics, Huawei Technologies Co, Infosys, Harris Corporation, Infosys, Intercad, Hidaka Precision Tools & Dies Company, Huawei Technologies Co, American Capital, Analysis Group, Netscout, NTT DoCoMo
USA – CANADA – UK – CHINA – INDIA
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Global Marketing Technology Market 2015-2019
66 Pages | SKU: IRTNTR6489
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