global overview the market grew by 11.7% in 2011 - us$1,517.3 billion forecast : increase 72.9% in...
TRANSCRIPT
Global Overview
• The market grew by 11.7% in 2011 - US$1,517.3 Billion
• Forecast : increase 72.9% in 2013 - US$2,719 Billion
• China & India
Value in US$ - US Dollars Thousands
Top Fruit & Vegetable Exporting Countries - 2010 to 2013 (Jan-June)
Value in (US$ - US Dollars Millions)
Fruit & Vegetable Exports From 2010 – 2013 (Jan-June)
Source : Information Technology Division – SL EDB
US $ 32 Mn
US $ 36 MnUS $ 34 Mn
US $ 22 Mn
Value in US$ - US Dollars Thousands
Top Fruit Exports 2011- 13
Source : Information Technology Division – SL EDB
Value in US$ - US Dollars Thousands
Top Vegetable Exports 2011- 13
2013 (January To June)
Source : Information Technology Division – SL EDB
Production
• Annual production 800,000 MT of Fruit & Vegetable• Grown in varied agro climatic areas. • Grown by semi commercial farmers - area of land less
than a hectare (2.4 acres)• To be commercially viable and to cater to export market
demands, a land area of a minimum 100-200 acres of a single crop
Our Strategy
• Policy Framework • Productivity & Supply Chain Efficiency• Compliance - Quality & Standards• Organic Production• Sales & Marketing
Policy Framework LAND : EFFICIENT AND EFFECTIVE UTILIZATION OF SCARCE AGRICULTURAL LAND
- Redistributing already allocated agriculture land that is underutilized & uncultivated- Streamline and fast track procedures applied in releasing land for cultivation on lease- Encourage consolidation of land for cultivation- Ensure effective utilization of prime agriculture land owned
by Government Institutions
FINANCE
Productivity & Supply Chain Efficiencies
• Promote Protected Agriculture• Increase the availability of high quality plants and seeds• Strengthening seed quality inspection and educating farmers on
seed quality• Reduce undue delays experienced when importing fertilizer• Reduce undue delays experienced when registering new
chemicals• Reducing post harvest losses• Reducing cost of transportation and high post harvest losses
experienced during transportation
Compliance - Quality & Standards• Improving quality and safety• Facilitate compliance with International Standards
Organic Production• Encouraging exporters to grow organic food and to
obtain organic certification
Sales & Marketing
• New Markets• New Product Development• Value Addition• Branding
Value in (US$ - US Dollars Millions)
Performance of Processed F & V Exports From 2010 – 2013
(This includes Juices, Canned , IQF, Dehydrated etc.)
Source : Information Technology Division – SL EDB
Prioritized Product Sectors
Fruits Vegetables
Pineapple Tomato
Mango Green Chili
Papaya Protected Agri Vegetables(Bell Pepper, Salad Cucumber,
Lettuce etc.)
Thank You!
Let us all work towards Sri Lanka becoming the leading exporter of high quality fresh & processed
Fruit & Vegetable in South Asia by 2020.