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    Global Retail

    Presented By:

    Pulkit Bohra (PGDM 2012-14)

    ([email protected])

    Conundrum The Consulting Club

    IIM Ranchi

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    Agenda

    Introduction What is Retail?

    Global Retail: Leading Players

    Global Retail: Retail Statistics

    Global Retail: Issues and Trends Retail in India: Changing Landscape

    Online Retail in India

    Challenges Ahead

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    What is Retail?

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    Defining Retail Industry

    Global Retail

    Industry comprises companies engaged in the sale of finished goods

    Defined on the basis of revenues generated by companies operating in thissector

    Classification on the basis of the kind of products sold

    The food retail subsector

    involves companies

    engaged in the sale of food

    and beverages for off-premise consumption

    through various channels

    Food products sold in this

    subsector include meat

    and poultry, bakery,

    grocery, organic foods, and

    prepared foods

    Non-food retailing involves

    the sale of products other

    than food and beverages

    through various retailchannels

    Non-food retailing broadly

    includes following:

    Apparel and footwear

    Electronics and

    computers

    Pharmaceuticals

    The restaurants and food

    service subsector involves

    sale of all food and drink

    (soft and alcoholic) in orthrough restaurants and

    cafes, quick service

    restaurants, catering and

    drinking places

    Food Retail Non-Food Retail Restaurants & Food Services

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    Global Retail Industry on the Recovery Path

    Global Retail Industry Size

    Sales decline

    during recession

    Source: GCC Retail Industry, Alpen Capital, November 1, 2011

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    Retail: Some Quick Facts

    Sales of Top 250 retailers: US$3.94 Trillion

    Average Size of Top 250 Retailers: US$15.76 Billion

    Composite y-o-y Sales Growth: 5.3%

    Composite Net Profit Margin: 3.8%

    Composite Return on Assets: 5.8%

    Composite Asset Turnover: 1.5 times

    Top 250 Retailers, 2010

    Source: Annual Reports, Deloitte

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    Global Retail: Leading Players

    # Retailers Country Sales (US$

    Billion)

    Dominant

    Operational

    Format

    # of Countries

    of Operation

    CAGR

    (05-10)

    1 Wal-Mart US 418.95 HM, SC, SS 16 6.0%

    2 Carrefour France 119.64 HM, SC, SS 33 3.9%

    3 Tesco UK 92.17 HM, SC, SS 13 9.3%

    4 Metro Germany 88.93 Cash & Carry 33 3.8%

    5 Kroger US 82.19 Supermarket 1 6.3%

    6 Schwarz Germany 79.12 Discount Store 26 9.8%

    7 Costco US 76.26 Cash & Carry 9 8.0%

    8 Home Depot US 67.99 Home

    Improvement

    5 -2.5%

    9 Walgreen US 67.42 Pharmacy 2 9.8%10 Aldi Germany 67.11 Discount Store 18 5.9%

    Source: Annual Reports, Deloitte

    Notes: HM = Hyper market; SC = Super Center; SS = Super Store

    Top 10* Sales: US$1.16 Billion

    Top 250 Sales: US$3.94 Billion

    Concentration of Top 10: 29.4%

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    Food Retail: Carrefour

    Source: Annual Reports

    Carrefour SA, is a French company primarily engaged in retail distribution.

    It operates through various retail formats, including cash-and-carry outlets,

    convenience stores, discount stores, hypermarkets and supermarkets. It

    also offers e-commerce services.

    The company has more than 15,000 stores in35 countries worldwide. Its

    stores are either company-operated or franchised.

    It employs approximately 476,000 people globally.

    The companys auditor is KPMG

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    Food Retail : Tesco

    Source: Annual Reports

    Tesco Plc is an international retailer based in the UK. It entered the US

    market in 2008.

    The company operates through two business segments Financial services

    (retail banking and insurance services) and Retailing.

    The company has 4,331 stores worldwide, employing more than 470,000

    people across 14 countries.

    The companys auditor is PriceWaterhouseCoopers

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    Food Retail : Metro

    Source: Annual Reports

    Metro AG is a German trade and retail company. It acts as a holding

    company for the Metro Group, which is organized into four independent

    sales divisions

    Galeria Kaufhof (department store), Media Market and Saturn

    (consumer electronics company), Metro Cash & Carry, and Real

    (hypermarket operator).

    The company is active in 2,127 locations in 33 countries, employing

    251,650 people.

    The companys auditor is KPMG

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    Non-Food Retail : Wal-Mart

    Source: Annual Reports

    Wal-Mart Stores, Inc. operates retail stores in various formats around the

    globe. It provides an assortment of merchandise and services to its

    customers at low prices.

    Wal-Marts operations comprise ofthree business segments Wal-Mart

    US, Sam's Club and Wal-Mart International, with Wal-Mart US being the

    largest of the three.

    The company has more than 8,400 stores in 15 countries, serving more

    than 200 million customers each week.

    It employs approximately 2,100,000 people.

    The companys auditor is Ernst & Young

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    Non-Food Retail : CVS Caremark Corporation

    Source: Annual Reports

    CVS Caremark Corporation is one of the largest providers of prescriptions

    and related healthcare services in the US through its 7,000 stores and its

    CVS.com retail website.

    The company comprises of two business segments Retail Segment and

    Prescription Benefit Management.

    The average number of prescriptions managed orfilled by the company in a

    year is more than 1 billion. It employs approximately 211,000 people.

    CVS Caremark Corporation drives value for its customers by managing their

    pharmaceutical costs as well as improving healthcare results through its

    stores.

    The companys auditor is Ernst & Young

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    Non-Food Retail : Costco Wholesale Corporation

    Source: Annual Reports

    Costco Wholesale Corporation operates an international chain of

    membership warehouses, under the name of Costco Wholesale.

    The warehouses are designed to help small to mid-size businesses reduce

    costs in purchasing for resale or for everyday use.

    Some of the product categories that the company offers include groceries,

    candy, appliances, television and media, automotive supplies, tyres, and

    toys.

    Costco Wholesale Corporation is open only to members and offers three

    types of memberships Business, Gold Star (individual) and Executive.

    It employs approximately 79,000 people.

    The companys auditor is KPMG

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    Restaurant & Food Services : McDonalds

    Source: Annual Reports

    McDonalds Corporation franchises and operates more than 30,000

    McDonalds restaurants, serving nearly 50 million people in more than 100

    countries worldwide.

    Independently-owned and operated distribution centers, approved by the

    company, distribute products and supplies to most McDonalds

    restaurants.

    In 2009, of its 32,478 restaurants in 117 countries, 26,216 were operated

    by franchisees and 6,262 by the company.

    It employs approximately 385,000 people.

    The companys auditor is Ernst & Young.

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    Restaurant & Food Services : Compass Group Plc

    Source: Annual Reports

    Compass Group Plc is a UK food service provider, which operates in over 50

    countries worldwide.

    The company provides services to a wide range of consumers in hospitals,

    schools, sporting or cultural events, workplaces and remote environments.

    Its well-known brands include Catering to You and Outtakes.

    It employs approximately 386,168 people.

    The companys auditor is Deloitte & Touch

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    Restaurant & Food Services : Yum! Brands

    Source: Annual Reports

    Yum! Brands, Inc. (Yum) is one of the largest restaurant companies, with

    37,000 restaurants in more than 110 countries and approximately 1.4

    million associates.

    The company develops, operates, franchises and licenses a worldwide

    system of restaurants that prepare, package and sell a range of food items.

    The well-known restaurant brands of the company include KFC, Pizza Hut,

    Taco Bell and Long John Silvers.

    It employs approximately 49,000 people.

    The companys auditor is KPMG

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    Global Retail: Share of Top 250 sales, by Country

    Source: Annual Reports, Deloitte

    1.20%2.60%

    6.50%

    8.80%

    11.60%

    5.40%

    1.80%9.50%

    41.70%

    11.10%Africa/ME

    Canada

    UK

    Japan

    Other EU

    Other APAC

    Latin America

    France

    US

    Germany

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    Global Retail: Sales by Product, 2010

    Source: Annual Reports, Deloitte

    8.00%

    66.60%

    15.60%

    9.80%

    Fasion

    FMCG

    Hardlines & Leisure

    Diversified

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    Retailers: Value Chain Analysis

    Retailers

    Procurement through third party vendors

    Fully integrated retailer*

    *A fully-integrated retailer is one which operates by itself, at each level of the value chain

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    Value Chain Analysis Retailers (Food / Non-food) Procuring from

    Third-Party Vendors

    Procurementof products

    Transportationand Distribution

    Display, Sales &Marketing

    Feedback

    Source: KPMG

    Manufacturers Distributors Retailers

    Feedback

    Display, Sales &

    Marketing

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    Value Chain Analysis Fully Integrated Retailers

    Transportation and

    Distribution

    Display, Sales &

    MarketingFeedback

    Processing and

    PackagingFarming and

    procurement

    Source: KPMG

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    Trends in Global Retail Industry

    Source: Deloitte

    Trend Description

    Globalization is not a new theme any more

    Retailers continue to look to enter new markets

    in Asia, Africa and South America

    Retailers have learnt to deal with barriers in

    emerging markets. They are customizing their

    business model as well as product offerings to

    meet local needs & preferences.

    Retailers will not only be looking for growth in

    emerging markets; they will also look to

    innovate in multi-channel strategies, mobile

    and data analytics to maintain or grow their

    market shares in developed markets.

    Growth in Emerging Markets

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    Trends in Global Retail Industry

    Source: Deloitte

    0 5 10 15 20

    N America

    Africa

    Mid-East

    Cent America

    Oceania

    Southeast Asia

    E Asia

    E Europe

    Cent Europe

    W Europe

    7

    10

    3

    2

    3

    1

    3

    8

    5

    2

    3

    2

    1

    3

    2

    4

    9

    11

    2

    6

    5

    1

    1

    1

    Franchising/Licensing Organic Growth Acquisition JV

    In 2010, 40 retailers began operations in new country, with a combined total of 88 new market entries

    Market expansion by Top 250 retailers, 2010

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    Trends in Global Retail Industry

    Source: Deloitte

    Trend Description

    Retailers are entering new markets through

    various channels

    Retailers to focus on multi-channel strategy

    As consumers become more tech-savvy,

    retailers will focus on seam less integration

    across retail channels

    They will have their presence in internet based-

    as well as physical retailing

    Some retailers are using online medium to test

    grounds in new geographies before physical

    expansion

    Multi-Channel Retailing

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    Other Global Trends/Issues

    Mergers and acquisitions picking up

    Growth of private labels

    Emphasis on cost management

    Shift in consumer demand

    Organic Foods, Eat at Home

    Retailers pushing pressure on suppliers for discounts

    Shrinkage and loss prevention

    Customer-centric merchandising practices

    Sustainability and Environment

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    Retail in India

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    Bright Future Prospects

    One of the top 5 retail markets of the world

    Accounts for 22 %of Indias GDP

    Market estimated to reach US$650 billion by 2015

    Organized retail penetration to cross 10% in next 5 years

    Source: Indian retail: Short-term blips but long term prospects bright, CRISIL Research, May 2012

    Overall retail growth in India Organized retail growth in India

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    Changing Landscape of Retail in India: Post FDI

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    Changing Landscape of Retail in India: Post FDI

    Source: Economic Times

    At least 10 states in India are opposing FDI in Retail

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    Saga of Online Retail in India

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    Both external and internal drivers are likely to propel online retail

    growth in the coming years

    Rising per capita disposable income

    Growing employment and opportunities

    Increasing percentage of households with at

    least one computer

    Growth in broadband penetration

    Improving incomes and greater internet

    access will likely benefit the online retail sector

    Consumers greater comfort to purchase online

    Improved online presence of retail categories

    Broader web shopping capabilities (mobile and

    tablet devices)

    Innovative new shopping models (increased

    personalization, greater integration of social

    media tools in the online shopping experience,

    improved back-end logistics, flash sites,

    subscription models, shopping walls etc.) Online loyalty programs

    Aggressive promotional offers from online

    retailers (daily deal sites)

    Technology, innovation, and increasing comfort to shop

    online will drive online retail spending

    ExternalDrivers

    InternalDrivers

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    50

    44

    19

    14

    36

    26

    33

    16

    20

    23

    2

    1

    19

    30

    8

    5

    6

    19

    18

    5

    6

    2

    17

    6

    19

    11

    14

    10

    12

    10

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    India

    China

    US

    UK

    Brazil

    Social Digital Shoppers Digital Shopaholics Rational Online Shoppers

    Value Seekers Occasional Online Shoppers Techno-Shy Shoppers

    Source: Digital Shopper Relevancy, Capgemini, 2012

    Indians are already comfortable with Digital Retail

    Social Digital Shoppers: Heavy users of social media who want to share opinions and experiences through social mediaDigital Shopaholics: Early adopters and experimenters who actively use smart phone apps and in-store technology

    Rational Online Shoppers: Internet is preferred mode of shopping but little interest in mobile apps and social media

    Value Seekers: Price sensitive customers who barely care about digital shopping. They shop online to get best deals

    Occasional Online Shoppers: Infrequent shoppers who generally use digital channels for comparing and tracking delivery

    Techno-Shy Shoppers: Shoppers who do not feel confident while using digital technology in any step of shopping

    Only 11% of the surveyed Indian population falls into the Techno-Shy Category, implying a

    strong inclination toward digital shopping

    Additional 11% Indian respondents fall under Occasional Shopper and Value Seeker category.It shows great confidence for digital innovation and sends a strong signal to retailers

    Percentage of digital shopper segments by country, 2012 (Capgemini)

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    Mobiles opening up new avenues for consumer interaction in

    Retail Industry

    SelfCheckout &

    Scanning

    M-Commerce

    LoyaltyPoints

    Promotions

    Coupons

    In-storeNavigation

    Payments

    ShoppingLists Scanning & Self

    Checkout

    M-Commerce

    Loyalty Points

    PromotionsCouponsIn-store Navigation

    Payments

    Shopping Lists

    Source: Getting your retail environment ready for mobile, GS1 MobileCom, 2010

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    Challenges for Retail in India

    Shortage of Skilled Manpower There are very few courses specific to the retail sector and

    graduates/post graduates from other streams are recruited.

    Lack of Industry Status

    Due to the absence of industry status, organized retail in India

    faces difficulties in procurement of organized financing andfiscal incentives.

    Real Estate

    In most cities, it is difficult to find suitable properties in central

    locations for retail, primarily due to fragmented private

    holdings, infrequent auctioning of large government owned

    vacant lands and litigation disputes between owners

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    THANK YOU