GLOBAL RETAILGlobal Retail DepartmentsOwn & Operated vs. Franchise StoresDistributionCommercial PlanningVisual MerchandisingThe Brand Ambassador Selling ProgrammeMystery Shopping

Global Retail Departments

Business Development

Business ControllingDevelopment

VP Global Retail

Training & Development

Merchandise Management Visual MerchandisingConcept Management

Own & Operated vs. Franchise stores

Distribution

ECCO HQ Regional Offices Tanneries Shoe Factories

Commercial PlanningThe store as a Media

Commercial PlanningMeeting the consumer buying behaviour

Commercial PlanningThe 4 levels of in-store communication

Visual MerchandisingThe 5 media/zones in the ECCO store

Visual MerchandisingWindow campaigns

Visual MerchandisingIn-store campaigns

The Brand Ambassador Selling Programme

Global Mystery Shopping Programme