global strategic marketer, leed ap bd+c dow corning › past › 2011 › pdfs › 2011... ·...
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Saulo Rozendo Global Strategic Marketer, LEED AP BD+C Dow Corning
Building a More Sustainable Future: A Look at Industry Trends in Building Design
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Agenda
• A sustainable future starts now! It is important to harness our passion and enthusiasm to take action
and produce change today. • Industry trends to strengthen innovation Today, buildings are a profitable business influenced by innovation;
additional muscle to manpower is required to build them. • Collaboration is key for sustainability in construction Successful relationships are based on mutual creation of value, in
which companies, government and society benefit • We help you invent the future™
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A Sustainable Future Starts Now!
• As a consumer of regular products and services
• As a developer, making decisions at work
• As an innovator, entrepreneur and thought leader
People in general know that options exist Sustainable options are convenient,
available everywhere It is a matter of go out and get them
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A Sustainable Future Starts Now!
• As a consumer of regular products and services
• As a developer, making decisions at work
• As an innovator, entrepreneur and thought leader
Many options are available; just a few of them are easy to incorporate
Decisions are usually made at the executive level (top down)
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A Sustainable Future Starts Now!
• As a consumer of regular products and services
• As a developer, making decisions at work
• As an innovator, entrepreneur and thought leader
There is knowledge to create Technology to develop Markets to incorporate Regulation to standardize
TRENDS
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Industry trends to strengthen innovation
• Life cycle assessment to select building materials
• Building simulation to anticipate occupant comfort, construction costs
• Performance certificates to change consumer behavior
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Life Cycle Assessment – Introduction
PRODUCT Manufacturing
Raw materials to produce
Energy and water sources
Transportation
Net benefit over lifetime
Energy and water to maintain Waste or recycling
overall impact to global warming overall impact to acid rain, smog overall impact to natural environment
70 10
35
• Compare with best-in-class • Benchmark with previous years • Identify areas of improvement
LCA results How to use these numbers
• Make better informed choices
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LCA from a “popcorn perspective”
galvanized steel for the kettle
acrylic windows around the cart
raw kernels
lots of seasonings
social impacts of a business on a kettle
sunflower oil butter and salt
natural gas for heating the oil, popping kernels
sewage from washing the kettle, draining oil
rubber tires for the kettle
paper bags, decoration
overall impacts of paper mills
long hours low income ethics child labor obesity heart diseases allergies
waste bin and cleaning
70 10 35
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Translating LCA to building materials green roofs with low maintenance
concrete panels with recycled fibers walls with high
levels of insulation
fresh air distribution
façades with 20-year durability
structures with higher productivity on site and lower waste over 1,500 building
materials in a project!
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• Create multiple scenarios • Anticipate utility costs • Reduce construction conflicts
How to use software
• Make better informed choices
Building Simulation – Introduction
Building Materials
Life Cycle
OBJECTS
Building Systems
PROJECTS
Performance
energy demand and peak consumption structural stability and durability acoustical and visual comfort constructability and work planning
Simulation
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Opportunity: Accommodate more people moving from rural, small urban to densely occupied urban areas
Opportunity: Allow free form and indoor environments with high quality
Building simulation to address complexity
Economic Constrains
Design Concepts Rapid Urbanization
No Time to Deliver Opportunity: What? Is this not done yet?
Opportunity: Influence policies on insurance rates, access to credit, utility contracts
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Performance certificates – Introduction After completion, buildings must deliver a performance level according to their Basis of Design and Project Requirements
Demonstration of such performance is recognized by 3rd party labels
Information can be used to promote sales
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Performance certificates – Categories
Energy efficiency
Renewable energy source
Water efficiency
Green procurement
Indoor air quality
Commitment to an environmental policy
Selected aspects of high performance green buildings
durability carbon footprint recyclability
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Anatomy of an innovation muscle
Laboratory
Materials with data
Building simulation
Better buildings
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Collaboration in the construction industry
OEMs Design Firms
Job Sites
Innovation to deliver • Universities • Local, State, Federal Institutions • Civil Society
In collaboration with:
• Media
• Regenerative solutions • High performance building • New industry capabilities • More job opportunities
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Saulo Rozendo [email protected] twitter.com/saulonet