global strategy - alibaba's expansion in the u.s. market
TRANSCRIPT
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TEAM 1
Stanley Igwedibia Panchito Daskalov Diana WangSumei Zheng Teja Reddy Yan HuangJiao Cui
TEAM 1
Stanley Igwedibia
Panchito Daskalov
Diana Wang
Sumei Zheng
Teja Reddy
Yan Huang
Jiao Cui
Agenda
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1
A Chinese Group of various
online shopping sites
Jack MaFounder and
Executive Chairman of
Alibaba Group
The initial public offering in the US could
raise up to $25bn
What we don’t know about Alibaba?2
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To last at least 102
years
MissionMake it easy to do business anywhere
GoalPlanning a full-scale e-commerce expansion in to the U.S. market
Alibaba’s Vision3
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ChallengeWhat we want
ObjectiveWhat we gain
OpportunityWhat we aim at
AdvantagesWhy we win
ActivitiesHow we win
Choice Carousel
ESS Framework4
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167.3
87.7
572.5
E-commerce Sales from 2010 (Billion Dol-lars)
U.S. China Rest of the World
1.13
2.1
3.47
2020 E-commerce Market forecast (Trillion Dollars)
Challenge – What we want? 5
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Challenge – What we want?6
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Rivalry
HIGHBargaining power of Suppliers
LOWBargaining power of Buyers
HIGH
Threat of new entrants
HIGH
HIGHThreat of Substitute products
Challenge – What we face?7
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Low Brand Awareness Convenience
Quality Delivery Time
Payment Assurance
Trade Regulations
Local Market
Challenge – What we face? 8
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Strengths
• Billions in Cash Reserves• Industry Expertise• Low cost leader for B2B• Strong relationship with
suppliers and Customers through Premium option services
Opportunities
• Sales have seen double digit growth each of the past 8 years
• Sell products globally • Growing business
technology sector• Gaining U.S suppliers
Weakness
• Lack regional knowledge• Only 67% response to
customer enquires
Threats
• Competitive markets with intense competition
• Government Regulations on imports and exports
Internal External
Opportunity – What we aim at?9
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Revenue
Market share
Customer Satisfaction
Reduce Costs-Volume
Portfolio Built
Reputation-High profile
Objectives – What we gain?10
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Billions in Cash Reserves
Industry Expertise
Low cost leader for B2B
Powerful networking effect
Suppliers CustomersAlibaba
Advantages – Why we win?11
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TRUST
Value–added e-market
MARKET
PAYMENT
TRUST
TOOLS
o Reliable Inspectorso Trade Assurance
o The insight of datao The confidence of coverageo The power of influence
o Verification Statuso Quality Check Assurances
o Promotional Eventso Affordable Serviceso Acquisitions of new
companies
o Doing training programs for suppliers
o Ranking product searcho Providing success stories
o Secure Paymento Credit line services for
the first time
B2B SEGMENT
Activities – Red Ocean Strategy12
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Stanley Igwedibia
Panchito Daskalov
Diana Wang
Sumei Zheng
Teja Reddy
Yan Huang
Jiao Cui
2020 2030
Win U.S. market ?
Exercising Foresight 13
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Supplier Delivery warehouseWebsite Order
Customs Shipping Customs Transportation Customers
Quality Time (Tracking) Convenience
14 Alibaba’s Future Value Chain
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Stanley Igwedibia Panchito Daskalov Diana WangSumei Zheng Teja Reddy Yan HuangJiao Cui
TEAM 1
Stanley Igwedibia
Panchito Daskalov
Diana Wang
Sumei Zheng
Teja Reddy
Yan Huang
Jiao Cui
TH
AN
K Y
OU
!
Act Local …
Think Global …