Global Tobacco Control: Global Tobacco Control: International International

CollaborationsCollaborations

Thomas J. Glynn, Ph.D.Thomas J. Glynn, Ph.D.American Cancer SocietyAmerican Cancer Society

Interagency Committee on Smoking and Interagency Committee on Smoking and Health: Health:

Addressing the Global Tobacco EpidemicAddressing the Global Tobacco Epidemic

April 13, 2005April 13, 2005

Soccer Ad from British American Tobacco

International Tobacco International Tobacco ControlControl

Collaboration Potential:Collaboration Potential:

GovernmentsGovernments Private SectorPrivate Sector Non-Non-

Governmental Governmental Organizations/NGOrganizations/NGOsOs

Start Developing Brand Loyalty Early

““Tobacco use is unlike other Tobacco use is unlike other threats to global health. threats to global health.

Infectious diseases do not Infectious diseases do not employ multinational employ multinational public relations firms. public relations firms.

There are no front groups There are no front groups to promote the spread of to promote the spread of cholera. Mosquitoes have cholera. Mosquitoes have

no lobbyists.”no lobbyists.”

WHO Zeltner Report WHO Zeltner Report 20002000

Benefits of International Tobacco Control Collaborations:

Increased political powerIncreased political power Maximization of limited resourcesMaximization of limited resources Maximization of intellectual Maximization of intellectual

resourcesresources Increased opportunity for capacity Increased opportunity for capacity

developmentdevelopment

Benefits of International Tobacco Control Collaborations:

More rapid agreement on change More rapid agreement on change strategiesstrategies

More efficient agreement on change More efficient agreement on change strategiesstrategies

More efficient administrative More efficient administrative processesprocesses

Greater ability to identify and Greater ability to identify and promote global tobacco control promote global tobacco control leadersleaders

In Some Cases, Very Early

In International Tobacco In International Tobacco Control Collaborations, NGOs Control Collaborations, NGOs

bring:bring:

Wide range of interests/disciplinesWide range of interests/disciplines ExpertiseExpertise Range of resourcesRange of resources Science/policy-based information and Science/policy-based information and

adviceadvice

Market Saturation