global tourism trends · international tourist arrivals 2016: 1,235 million international tourism...

Global Tourism

Trends

AMFORHT/AHQ

Montreal, Canada 28 November 2017

Eunji Tae Coordinator – Knowledge Network

Affiliate Members Programme

World Tourism Organization (UNWTO)

1. UNWTO & Global Tourism

3. Tourism Employment

2. Factors for Future

Tourism


UN specialized agency responsible for the promotion of

tourism as a tool for economic growth, inclusive development

and environmental sustainability

6

culture environment

labor

aviation trade

health

safety & security

About UNWTO

158 Full Members (Governments)

6 Associate Members (non sovereign territories)

528 Affiliate Members (non – central government)

2 Observes (Holy See and Palestine)

528 Affiliate Members (09.2017)

• University and Research Programs: 135

• Professional Associations: 57

• National, Regional, Local, City Promotion Boards: 63

• Tourism Business Management & Consultancy: 56

• Destination Management Organizations 24

• Hotels / Accommodation: 22

• Trade Fairs & Exhibition Management: 24

• Travel Agencies & Tour Operators: 51

• Air, Rail & Road Transport: 13

• Research Social, Economic and Cultural Impacts of Tourism: 19

• Mass Media: 9

• Other activities: 60

The Affiliate Members Distribution

UNWTO Affiliate Members Programme 2018 Action Plan

Bringing together over 500 companies,

educational & research institutions, destinations

and NGOs, the Affiliate Members Programme

provides a space for members to engage in

dialogues, share information and take further

action.

Its principal mission is to foster synergies

among Affiliate Members and Member States

and promote the exchange of knowledge

among key stakeholders with the objective of

fulfilling its general mandate of promoting

sustainable development in tourism.

The promotion of responsible, sustainable and universally accessible tourism.

“The fundamental aim of the Organization shall be the promotion and development of tourism with a view to contributing to economic development, international understanding, peace and prosperity”

UNWTO Statutes

Our Mandate

Why Tourism?

16

# 3 – EXPORT EARNINGS

International Tourist Arrivals 2016:

1,235 million

International Tourism Receipts 2016:

US$ 1,220 billion

World Tourism Distribution in 2016 (Market share per region)

Europe

Arr.: 616 million (50%)

Rec.: US$ 447 billion (37%)

Middle East


Rec.: US$ 58 billion (5%) Asia and the Pacific



Americas


Rec.:US$ 313 billion (26%)

Africa



Source: World Tourism Organization

International Tourism Arrivals and Receipts, World

Growth in receipts follows growth in arrivals closely

Asian financial

and economic

crisis: receipts

grew slower

11S, SARS,

economic

downturn:

receipts more

affected

‘Great

recession’:

receipts

more

affected

and slower

to recover

Source: World Tourism Organization (UNWTO)

International tourism

receipts 2015:

US$ 1,260 billion

euro 1,136 billion

2016 to be reported in

May

?

Seven years of sustained growth

International Tourist Arrivals, monthly evolution

World (% change)

Source: World Tourism Organization (UNWTO) ©

-15

-10

-5

0

5

10

15

2009 2010 2011 2012 2013 2014 2015 2016*

7th consecutive year of sustained growth

-3.9% +6.5% +4.6% +4.4% +4.7% +4.6% +4.6% +3.9%

UNWTO World Tourism Barometer

Objective: to monitor short-term evolution of worldwide tourism

Frequency: 6 times a year

Contents:

• Short term tourism data

– Key indicators of international tourism

– Third party industry data

• UNWTO Panel of Tourism Experts (Confidence Index)

• Short-term forecast

• Economic data relevant for tourism

http://mkt.unwto.org/barometer

Reports / Regular

http://mkt.unwto.org/barometer

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

1995 2000 2005 2010 2015 2020 2025 2030

Inte

rnat

iona

l Tou

rist A

rriv

als

(mill

ion)

Trend 1995-2010

Tourism Towards 2030 projection

Actual 1995-2016*

1235 mn

525 mn

Source: World Tourism Organization (UNWTO)

1.4 bn

1.8 bn

Actual Trend vs. Tourism Towards 2030 projection

World

Asia and the Pacific, the Middle East

and Africa to increase their shares

Africa

3%

Americas

23%

Asia and the Pacific

8%

Europe

63%

Middle East

3%

Middle East

6%

Europe

51%


22%

Americas

16%

Africa

5%

Africa

7%

Americas

14%


30%

Europe

41%

Middle East

8%

1980 (277 mn)

2010 (940 mn)

2030 (1.8 bn)

Asia and the Pacific will gain most

of the new arrivals

Inbound tourism by region of destination International Tourist Arrivals, million

Europe


Americas

Middle East

Africa

source: World Tourism Organization (UNWTO) ©

0

100

200

300

400

500

600

700

800

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030

Top World Destinations (2016)

Int. Tourism Receipts (US$ billion)

1. US 205.9

2. Spain 60.3

3. Thailand 49.9

4. China 44.4

5. France 42.5

6. Italy 40.2

7. UK 39.6

8. Germany 37.4

9. HK (China) 32.9

10. Australia 32.4

Int. Tourist Arrivals (million)

1. France 82.6

2. US 75.6

3. Spain 76.6

4. China 59.3

5. Italy 52.4

6. UK 35.8

7. Germany 5.6

8. Mexico 35

9. Thailand 32.6

10. Turkey 31.3

Top tourism spenders (world)

China

United States

Germany

United Kingdom

France

Russian Federation

Canada

Korea (ROK)

Italy

Australia

Source: World Tourism Organization (UNWTO) ©

0

25

50

75

100

125

150

175

200

225

250

275

300

'95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15

Top tourism spenders in 2015 (US$ billion)

1. China 261.1

2. US 123.6

3. Germany 79.8

4. UK 63.6

5. France 40.5

6. Canada 29.1

7. S. Korea 26.6

8. Italy 25

9. Australia 24.9

10. Hong Kong 24.2

0

200

400

600

800

1.000

1.200

1.400

1.600

1.800

1995 2000 2005 2010 2015 2020 2025 2030

Inte

rnat

iona

l Tou

rist A

rriv

als

(mill

ion)

Trend 1995-2010

Tourism Towards 2030 projection

Actual 1995-2016*

1,235 mn

527 mn

1.4 bn

1.8 bn

International tourist arrivals to reach 1.8 billion by 2030

How are we going to get there?

Fuente: Organización Mundial del Turismo

2. Factors for Future Tourism

1. UNWTO &

Global Tourism


2. Sustainability

and ethics

1. Competitiveness

and quality

Priorities

• Growth (poverty alleviation) and sustainability (resources

protection)

• Technology and innovation

• Safe and seamless travel (visa facilitation, connectivity and

security)

• Promote tourism as a tool for development

The two main pillars of UNWTO program of work

World Tourism Day 2015

Safe, Secure and Seamless Travel

Innovation & Technology

Sustainable tourism development

New platform tourism services - stakeholders

Traditional tourism businesses

Destinations NTA / NTO / DMO

Local communities

Private tourism services

Supply

Digital platforms

Intermediaries

Visitors

Demand

UNWTO survey

• destinations, national and local;

private sector, associations and

academia

• all UNWTO regions

• questionnaire with both

quantitative and qualitative

questions

• 114 responses

Covering:

• current and future effects

• opportunities and challenges

• governance issues

Available in UNWTO elibrary at;

www.e-unwto.org/doi/book/10.18111/9789284419081

http://www.e-unwto.org/doi/book/10.18111/9789284419081



UNDERSTAND & MONITOR

REVIEW,

RETHINK &

REVISE

ADOPT:

4C approach

The way forward

Communication,

Collaboration,

Cooperation &

Coordination

The way forward – no ‘one size fits all’

Understand & monitor • Assess development of services through measurement and research to take informed and

evidence based decisions

• Learn from other destinations and their experiences

Adapting • Dialog with all stakeholders (vitamin 4C: Communication, Collaboration, Cooperation and

Coordination)

• Raise awareness of rules

• Engage with platforms and encourage the sharing of information

• Adjustment to the new situation: foster and allow innovation (some destinations/companies already embraced elements of the new offer)

Review, rethink and revise • Recognise that traditions, policies and regulations differ widely by destination

• Address the interests of all stakeholders involved and affected

• Review and rethink current situation, policies and regulation

• adjust and revise smartly if needed and possible. i.e. tailored to the new situation and proportionate to the scale of operation

• Guarantee enforcement


1. UNWTO & Global Tourism

2. Factors for Future Tourism

Tourism Employment

59

• Largely labour intensive industries

• 1 in 10 Jobs Worldwide

• Employs youth, women and minority

• Bringing opportunities for local communities in urban and rural areas

Tourism Growth & Employment

*Resultados preliminares Fuente: Organización Mundial de Turismo 60

Challenge of the Tourism Labour Market

61 * UNWTO Tourism Highlights, 2015 Edition http://www.e-

unwto.org/doi/pdf/10.18111/9789284416899

Labour Shortage

• Australia – 56,000 tourism vacancies in 2015

• Thailand – Shortage of skilled labour

• Canada – A quarter of a million jobs to be filled by 2030

Challenges of the Tourism Labour Market


unwto.org/doi/pdf/10.18111/9789284416899

Retention & promotion of

a talented workforce • Netherlands – 70% hotel school graduate

leaving the industries after 6 years

• Hong Kong & Australia – only 50% hospitality graduates develop their career within the sector

Challenges of the Tourism Labour Market


unwto.org/doi/pdf/10.18111/9789284416899

• Low level of wages

• Difficult working conditions

• Skill gap in tourism youth talent

• High levels of inconsistent part-time and casual work which leads to lack of career opportunities

• Population migration

• Misconceived perceptions of the tourism and hospitality industries

• Gender Inequality

Talent Development and

Human Resource Management for tourism

as a means to achieve

increased customer satisfaction,

enhanced competitiveness

and profitability.

64

UNWTO-ILO, 2009*

65

Ensuring not only job creation by also decent

work in sustainable environment

Measuring Tourism Employment

66

improvement of national methods of data

collection of employment in the tourism

industries

68

Tourism, SMEs and Employment:

Policies to Stimulate

Job Creation and Inclusiveness

T 20 – Policy Note

Education and Training in Tourism

70

• Achieving environmental and ethical awareness , values and attitudes , skills and behavior, consistent with sustainable development and effective public participation in decision making.

• Attracting and retaining talent throughout the career lifecycle.

• Appealing and empowering approach to help change people's attitudes towards the tourism sector.

ARTICLE 9- Rights of the workers and entrepreneurs in the tourism industry

– The fundamental rights of salaried and self-employed workers in the tourism industry and related activities, should be guaranteed under the supervision of the national and local administrations, both of their States of origin and of the host countries with particular care, given the specific constraints linked in particular to the seasonality of their activity, the global dimension of their industry and the flexibility often required of them by the nature of their work;

– Salaried and self-employed workers in the tourism industry and related activities have the right and the duty to acquire appropriate initial and continuous training; they should be given adequate social protection; job insecurity should be limited so far as possible; and a specific status, with particular regard to their social welfare, should be offered to seasonal workers in the sector;

UNWTO Global Code of Ethics for Tourism*

71

Public Private Academic Partnership

KNOWLEDGENETWORK

Attract /Retain / Train / Collaborate / Interact /

Advise / Learning / Promoting / Support / Monitor/

Develop / Empower / Sustain /

Public Private Academic

72

UNWTO Knowledge Network

UNWTO Conference on

Talent Develoment in Tourism

The 2030 Agenda for Sustainable Development

Thank you!

Eunji Tae Coordinator – Knowledge Network


[email protected]

www.unwto.org

global tourism trends · international tourist arrivals 2016: 1,235 million international tourism...

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