global trend briefing - innovation celebration 2016

GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016

INNOVATION CELEBRATION 2016 These 16 innovations are rewiring the expectations of YOUR customers!

J U N E 2 0 1 6 G L O B A L T R E N D B R I E F I N G


The innovation tsunami NEVER stops...


But there is a way to turn the innovation OVERWHELM into OPPORTUNITY!


Your customers are evolving AGAIN.

If you want to know where they're heading tomorrow,

start looking at the innovations being launched TODAY.


The expectations these 16 examples are helping to create will do much to shape consumerism in the coming months.


FEATURED INNOVATIONS

Meet your competition in the race to exceed customer expectations.


MTV Clock highlights gender wage gap

USA


Ping An World's first 'face recognition loan platform'

CHINA


Air France Finish watching in-flight movie at home

FRANCE


Pause & Swish Customers sent 'discount' cash before purchase

SWEDEN


The Pink Bra Bra helps underprivileged Pakistani women detect breast cancer

PAKISTAN


LG U+ Smart mirror generates personalized skincare advice

SOUTH KOREA


Alaska Airlines Flight delayed to allow passengers perfect view of solar eclipse

USA


Caterpillar Cat S60 First smartphone with thermal imaging camera

USA


trendwatching.com/premium


Ben & Jerry's Political debate in a São Paolo ice-cream store

BRAZIL


Tunga Social network connects coders with employers

KENYA


Didi Chuxing Customers of taxi hailing app give test drives to one another

CHINA


Microsoft Cortana scans emails for intentions and sends reminders

USA


ShareWear Clothes available to borrow for free on Instagram

SWEDEN


Tijolos de Mariana Crowdfunding project to rebuild town in Brazil

BRAZIL


7-Eleven Grocery chain accepts tax payments in cash

USA


Qantas New parents can pause their frequent flyer membership

AUSTRALIA


THE BIGGER PICTURE New customer expectations don't emerge out

of the blue. It's all about evolution!


16 mega-trends that provide context and structure when

tracking the evolution of consumerism.

The Trend Framework


NEXT Time to start MEETING some expectations...


N E X T

Start a new journey.

The innovations above are a snapshot of some of the key

new expectations hurtling towards you NOW.


N E X T

Want to take it to the next level?

CHICAGO / SYDNEY / SINGAPORE / LONDON / AMSTERDAM At our upcoming 2016 Trend Events you'll hear about THE trends that

will shape consumerism in 2017 and beyond.

www.trendwatching.com/live/events

global trend briefing - innovation celebration 2016

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