global tv. divergent paths us: commercial, private broadcasting uk: public (bbc, 1927)
TRANSCRIPT
Global TV
Divergent Paths
• US: commercial, private broadcasting• UK: public (BBC, 1927)
US Dominance
• As in film, US TV finds global audience post-WWII
• McLuhan’s “global village” (1960s)
• “Media event”• Seen by estimated 530 million people (1969)
• Compare to M*A*S*H* finale (1983) w/ 125 million viewers
The Dallas Study
• Aired from 1978-1991• Elihu Katz and Tamar Liebes, The Export of Meaning (1990)• Coding and decoding
American Influence amid Global Diversity
• National TV cultures– Telenovelas (similar to soap operas)– British sitcoms and dramas
A New Public Sphere?
• Proliferation of private/satellite networks• Vs. traditional state control– Aaj and Geo in Pakistan– Al Jazeera in Qatar